Brian Baker's Location
Barrington, Rhode Island, United States, United States
Brian Baker's Contact Details
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About Brian Baker
Senior executive with over 25 years of product design, development, general management, and innovation strategy experience.Extensive expertise in managing cross-functional and multi-disciplinary global teams. Skilled at establishing clear focus, simple strategies, and inspiring creative execution to drive rapid and sustainable growth.Thrives at the intersection of insight, innovation and business.
Brian Baker Work Experience Details
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Senior Vice President, Board GamesHasbro Oct 2023 - PresentPawtucket, Ri, Us -
Vice President, Product Design - Hasbro Gaming, Monopoly And Avalon HillHasbro May 2022 - Nov 2023Pawtucket, Ri, UsResponsible for product design and innovation for Hasbro's complete gaming library, including the iconic products under the Avalon Hill and Monopoly brands. Leading a cross-functional organization consisting of game design, creative writing, graphic design and illustration.
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Vice President, Global Brand Leader - Kids GamingHasbro Feb 2021 - May 2022Pawtucket, Ri, UsGlobal business unit leader for Kids Gaming, managing popular brands such as Operation, Guess Who?, Twister, Jenga, Connect 4, Battleship, Simon and more. Responsibilities include product line management, design and development, integrated marketing and go-to-market strategy.
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Vice President, Product Development - Hasbro Gaming And MonopolyHasbro Oct 2019 - Feb 2021Pawtucket, Ri, UsLed product design, development and engineering for Hasbro’s popular portfolio of games, including classics like Monopoly, Clue, and Jenga - as well as new games such as Foosketball.
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Senior Director - Flyknit Product CreationNike Sep 2015 - Oct 2019Beaverton, Or, UsGeneral Manager for a multidisciplinary team of 60+ employees charged with designing and engineering Flyknit footwear components.Driving product category relationships that have resulted in $2B+ in Flyknit footwear revenue for FY2018.Fostering partnerships with key machine, yarn and software providers to ensure technology evolves into the future.Leading human resources, managing budgets, and streamlining overall organizational structure.Creating strategy for business growth, product line expansion and innovation for Flyknit.Providing oversight to Flyknit operations within the Nike Advanced Product Creation Center.Partner with Flyknit production centers in Asia to ensure product and operational excellence. -
Senior Category Innovator - Nxt FootwearNike Sep 2014 - Sep 2015Beaverton, Or, UsDeveloped and managed product innovation strategies for Training, Skateboarding, Hurley, Young Athletes, Tennis, Sportswear, and Golf as part of the NXT Footwear Team (Innovation Kitchen).Informed long term footwear and apparel innovation roadmaps for the NXT organization.Assessed innovation portfolio for potential applications across the footwear enterprise.
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Senior Director - Men'S Athletic Training FootwearNike Jul 2012 - Sep 2014Beaverton, Or, UsGeneral manager of a $250M global footwear business.Led a 20+ person product design, development and marketing team.Played a dual role of General Manager and Product Management Director.Built innovation strategy and led creation of Nike MetCon 1 training shoe.Drove growth across key global markets.Managed profitability of product portfolio.Created 3 year vision and strategy.
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Footwear Product Director - Football, Baseball And LacrosseNike Apr 2011 - Aug 2012Beaverton, Or, UsSet the strategic footwear product agenda for Football, Baseball and Lacrosse across all functions and regions. Drove and focused the category team on consumer and market-oriented concepts.Developed product strategy to address channels within key markets and align the product line with corporate direction, cross-divisional initiatives and the brand. Created an inspiring and collaborative environment that facilitates innovation, stability and strength. Managed product costs and targeting FOB. Ensured design and production costs are rationalized with market and consumer interests.
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Innovation Category Lead - SoccerNike Nov 2007 - Mar 2011Beaverton, Or, UsManaged a team of designers and engineers resourced against creating new product concepts.Acted as liaison between the soccer category leadership team and Innovation Kitchen.Identified unique product opportunities that are aligned with the category growth strategy, create new markets, and shift functional paradigms.Drafted business plans and product briefs that capture the target consumer, key performance benefit and retail strategy.Facilitated quarterly project reviews to evaluate project status, manage resources and validate scope.Actively engaged the Consumer Cultures organization to uncover new consumer and performance insights.Continually scanned technical landscapes to harvest new material and technological enablers for future commercialization.
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Product Line Manager - SoccerNike Nov 2006 - Nov 2007Beaverton, Or, UsServed as product marketing lead for the development, launch and seasonal color strategy for the $275M Total 90 silo of footwear.Advocated specific needs of the $100M Asia Pacific region to drive 30% business growth over one year.Presented new product concept briefs to leadership, design and development teams.Sought input from regional counterparts when initiating the line planning process to promote global relevance.Resolved conflicts between overall marketing line plans, specific product needs and regional business interests.Delivered formal presentations that introduce seasonal product lines to regional merchandising and leadership teams.Connected with brand and sports marketing resources to build demand creation strategies that support new product launches.
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Product Development Manager Ii - SoccerNike May 2004 - Nov 2006Beaverton, Or, UsManaged a seasonal soccer footwear product development load of advanced technical difficulty.Developed the Performance and Core models of the Mercurial product silo, resulting in 2 million pairs sold and $80M in revenue over 2 years.Reviewed product briefs for pricing, performance and construction feasibility.Served as a project lead aligning multiple disciplines throughout all phases of the footwear development process.Prepared project information packages and delivered to development counterparts based at Asian production facilities.Facilitated the construction of progressively refined footwear samples for use during regional merchandising exercises.Planned functional testing, analyzed results and prepared sample revisions based on product performance needs.Drove improvements in process efficiencies amongst category teams and offshore partners.
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Design Engineer Ii - SoccerNike Mar 2002 - May 2004Beaverton, Or, UsGenerated 3D models for injection molded traction plates covering multiple product families.Maintained schedule, documented critical decisions and communicated status updates to category leadership.Conducted brainstorming workshops with project teams to facilitate concept development.Supervised multiple product testing efforts through the Nike Sports Research Lab and category testing resources.Compiled, analyzed and presented composite resource loading for teams based in Italy, China, WHQ and Taiwan.Managed data transfer, conducted manufacturing reviews and facilitated changes to and from vendors in Asia and Italy.
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Project ManagerZiba Design Aug 1998 - Sep 2001Portland, Or, UsManaged multi-disciplinary product development projects for a Businessweek Magazine second-ranked US product design consultancy.Engineered plastic and sheet metal components for personal electronics, medical equipment and consumer products.Reviewed and presented multi-disciplinary project deliverables to clients.Served as manufacturing vendor liaison while protecting engineering interests and industrial design intent.Conducted project reviews involving client representatives, industrial designers and product researchers.Observed focus group testing, supported product definition activities and provided basic market research.
Brian Baker Skills
Social Media
Social Networking
Customer Service
Social Media Marketing
Microsoft Office
Marketing
Analysis
Microsoft Excel
Facebook
Teamwork
Entrepreneurship
Marketing Strategy
Sales
Time Management
Public Speaking
Marketing Communications
Retail
Online Marketing
Merchandising
Sports
Management
Research
Powerpoint
Project Management
Microsoft Word
Editing
Advertising
Team Building
Leadership Development
Blogging
Leadership
Product Development
Footwear
Product Design
Product Marketing
Product Management
Strategy
Sporting Goods
Concept Development
Product Innovation
Market Research
Customer Insight
Cross Functional Team Leadership
Innovation Strategy
Innovation Management
Design Strategy
Consumer Insights
Football
Soccer
Athletic Training
Target Costing
Athletics
Product Creation
Commercialization
Innovation Consulting
Open Innovation
Strategic Planning
General Management
Baseball
Lacrosse
Group Presentations
Athletes
Product Flow
Costing
Product Direction
Product Launch
Brian Baker Education Details
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Northwestern UniversityMechanical Engineering; Product Development -
Portland State University - School Of BusinessManagement Of Innovation And Technology
Frequently Asked Questions about Brian Baker
What company does Brian Baker work for?
Brian Baker works for Hasbro
What is Brian Baker's role at the current company?
Brian Baker's current role is Senior Vice President, Board Games.
What is Brian Baker's email address?
Brian Baker's email address is br****@****ike.com
What is Brian Baker's direct phone number?
Brian Baker's direct phone number is +150354*****
What schools did Brian Baker attend?
Brian Baker attended Northwestern University, Portland State University - School Of Business.
What are some of Brian Baker's interests?
Brian Baker has interest in Science And Technology, Children, Arts And Culture, Education.
What skills is Brian Baker known for?
Brian Baker has skills like Social Media, Social Networking, Customer Service, Social Media Marketing, Microsoft Office, Marketing, Analysis, Microsoft Excel, Facebook, Teamwork, Entrepreneurship, Marketing Strategy.
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