Responsible for developing and executing the 2023 and 2024 social strategy for Hyundai USA in partnership with media, creative, and business affairs that align with the Hyundai USA 2023 and 2024 marketing planExceeded engagement, audience growth, and conversion goals for 2023Built relationships with clients to understand business objectives, establish trust, create open communication lines, and strategically partner with creative leads to guide work through all levels of approvals.Partnered with Clients, Business Affairs, and Creative teams to develop a channel and a content framework for 2023 that ladders to the larger marketing strategy - including but not limited to Facebook, Instagram, YouTube, Twitter, Snapchat, TikTok, Pinterest, and RedditWork with internal and external media teams to determine audiences and channel opportunities to amplify our social creativeDefined organizational and operational changes to support marketing best practices, including a RASCI to align account, project management, production, and business affairs teams on improved workflow.Utilized my 20+ years of experience working with brands to develop frameworks that can guide the creative and marketing process to meet business goalsDirectly guided and mentored a team of ten members across media, strategy, and community management.Manage $16M+ media and production budgets and media partners.

I bring smart, talented people together to work on exciting and compelling design, brand marketing, retail, and customer experience projects. I have worked on projects for top brands: Nike, Adidas, Microsoft, and Google.

•Delivered insight-driven roadmaps and strategies that drive brand, user delight, and profitability through brand strategies rooted in data and business objectives.•Developed the strategic and experiential framework for bringing Rivian's physical presence to life and accelerating EV adoption.•Created Brand positioning and experiential frameworks to guide creative development for Rivian's retail expression•Developed program strategies and creative briefs that supported fleet sales initiativesBuilt positioning framework and marketing strategy for fleet vehicles•Launched site visit strategy that generated $9.5mm ROI•Defined KPIs that drove business objectives•Developed a holistic and strategic marketing vision and strategy; led a team in planning, developing, and executing retail marketing programs.

I managed a portfolio of high-priority national accounts, including Nike, AT&T, Asics, Oakley, DC Shoes, and Google, to achieve long-term success and growth. Our work spanned multiple disciplines, including customer experience, retail, and brand marketing. It was my priority to develop positive relationships with clients and act as their point of contact to handle all of their needs. I leveraged my existing networks to generate new business and potential client networks. In addition, I resolved conflicts and provided solutions to my clients in a timely manner. Beyond my clients, I also supervised account & project managers as well as strategy to ensure sales increases; set and track sales account targets aligned with company objectives. During my tenure, a few of my accomplishments include …• Increased creative service sales from $2M to $10M in under 24-month time period. • Coached and developed a multi-disciplinary team of Business Development, Marketing and Communications, and Account Management colleagues to deliver improved sales margins by 30% from 2015 to 2018 while simultaneously pivoting the agency’s business priorities and shifting the way the company engages potential business opportunities.• Recommended and facilitated operational business initiatives and process improvements, resulting in improved operational efficiencies and an increase in gross sales by 30% and gross margins by 20%.• Led strategic initiatives to help the agency pivot from a production-led agency to a strategy and experience design focus. The initiatives included a strategic hiring plan for the creative team to support new workflows, as well as leading strategic and creative processes for key clients.• Strategically grew the agency from a team of 10 to a team of 75 with revenue over $50M.

•Worked to develop strategic relationships with clients such as Google Glass, Red Bull and Nike.• Led a team of strategists and creatives to develop best-in-class retail experiences - Google Glass, Asics, Banana Republic, Disney•Tasked with building and guiding a team of account managers in growing their relationships with clients, and sharing SET’s vision for Experiential Brand Marketing.•Lead development of new business responses and conversion of leads into agency clients - Google Glass, Red Bull, and Asics.•In partnership with leadership, developed a new project intake and client onboarding process to improve client experience and ensure project profitability.

• Developed a sales and marketing plan that was effective in driving sales• Created a high-end dog treat-including Brand, Packaging and Identity• Developed a marketing strategy that included, Digital Marketing, SEO, DTC Sales, and E-commerce• Actively sold and marketed product to consumers and distributors • Created and monitored E-commerce Site. Set and measured KPI’s• Increased Sales and Revenue in all channels, doubled online sales in 2013• Business Development and Strategic Planning• Developed pricing strategies• Sold business in 2015

Founded and implemented company structure and corporate strategies for a boutique retail agency that created award-winning retail programs for large national clients including Nike, Adidas, Microsoft, and Umpqua Bank. Developed and organized new business development initiatives. Hired, trained, and managed the workload of a diverse group of creative professionals including creatives, project managers, and support staff. Collaborated with legal and financial advisors on contract negotiations with vendors and clients. Key Accomplishments:• Developed and implemented on-boarding process for new hires and freelance team members. • Delivered over $3M in sales revenue for ten consecutive years. • Led the pitch and sales process for key accounts - Microsoft, Columbia Sportswear, and Nike