Brian Cheung brings over 20 years of e-commerce and executive marketing experience where he is currently a founding principal for a privately held eCommerce consultancy firm. His primary focus is leading the marketing approach and strategy aimed to promote and extend brand exposure, reach, influence and volume in addition to maximizing competitive position, value to customers and profitability across multiple marketing channels such as display, direct email, social media, mobile and search and affiliate marketing using consumer demographics and other relevant factors for customer acquisition and retention for his client base. Previously, Brian has held senior management positions across a variety of niche markets ranging from online personals, travel, education, specialty retail and software.Specialties: Customer Acquisition | Retention Marketing | Data Analytics & Reporting | Programmatic Advertising | Email Marketing | Re-Targeting | Brand Marketing | Affiliate Marketing | SEM/PPC | SEO | Strategic Business Development | Media Planning, Buying & Strategy | Segmentation | Creative Optimization | Funnel Optimization | Conversion Rate Optimization | Metric/ROI Analysis | Digital Marketing | Marketing Automation | Digital Transformation | Social Media Marketing | A/B & Multivariate Testing | Product Management | Consulting | Vendor Management & Contract Negotiation | Rich Media | CPA/CPC/CPM | Internet Start-up Experience✔ Google AdWords Certified ✔ HubSpot Inbound Marketing Certified✔ Google Analytics CertifiedKEYWORDS: paid search, SEO, SEM, display advertising, re-targeting, customer acquisition, PPC, social media, email marketing, marketing performance, programmatic, marketing automation, CRO, email marketing, CMS, CRM, ad serving, DMPs, DSPs, data analytics, media planning, marketing strategy, digital transformation, Hong Kong, Austin, Dallas, Houston, Seattle, Denver, San Francisco, Los Angeles, San Diego, Chicago, Phoenix, Singapore, Vancouver, Toronto