CharterUP is a growth-stage technology company focused on changing the way the world travels. The 2nd fastest-growing private company in the U.S. and first fully integrated charter bus platform for Fortune 500 corporations, schools, consumers, and operators, CharterUP is disrupting large scale transportation and mobility through powerful and scalable technology.CharterUP makes it possible to book a bus in just 60 seconds, connecting customers to over 6,000 buses and hundreds of operating partners nationally on its proprietary technology platform. Promoting transparency, accountability, and accessibility in the group booking experience, the company’s platform provides real-time data on all charter services, featuring on-demand quotes for custom itineraries, embedded payment capabilities, live trip tracking, and more.

Head of digital marketing for CharterUP's group of transportation properties and platforms.

Manage a ten person digital marketing team consisting of content strategists, SEO and PPC personnel. Manage an offshore design and development team focused on improving UX and conversions.

I provide SEO technical site audits and recommendations for a range of clients both large and small including: Disney, Gas South, NAPA Auto Parts, Children's Healthcare of Atlanta, University of Phoenix, IT Central Station, SPX, Aspen Chamber of Commerce, World of Coca-Cola and many more.I provide test plans, design and code for clients who want to improve conversion rates for their key metrics.

Led the SEO, Content Strategy, and Conversion Optimization efforts for Peak-Ryzex Direct.Increased organic traffic 130% YOY.Managed the PPC and Email marketing resources.Collaborated with internal teams to launch best in class eCommerce website for Peak-Ryzex that was optimized for search and conversions.

I worked at TechTarget for six years where my role progressed from SEO Specialist to Sr. Manager Website Optimization. My responsibilities included SEO, Conversion Rate Optimization and A/B Testing.Accomplishments:Conducted qualitative and quantitative research using tools such as UserTesting.com, Qualaroo, Verifyapp, OptimalSort, Google Analytics, Hotjar and CrazyEgg to better understand user behavior, content performance and determine opportunities for improvement.Improved registration conversion rates through a series of A/B and multivariate tests using Optimizely.Integrated Optimizely with Google Analytics to conduct engagement focused tests with the goal of increasing unique pages per session.Designed new landing pages and built them in Liveball to drive member registrations for internal marketing teams.Improved conversion rates for landing pages by conducting numerous A/B and multivariate tests on pages elements such as headlines, supporting copy, page layout, button color, imagery, calls-to-action, etc.Designed and implemented lead generation promotions which were personalized based on the user’s demographics.Won an Optie award in the Most Advanced Use Case category for our registration tests at Opticon 2014.Currently co-lead the Optimizely User Group for Atlanta.Optimizely Platform Certified.Worked with internal teams to ensure new site launches and migrations are user and search friendly.Created documents to educate internal teams on SEO topics such as the Penguin algorithm, Panda algorithm, How to evaluate organic search competition, etc.Trained Editorial Teams on keyword research and idea generation concepts.Worked with Editorial staff and Google+ to enable author snapshots to appear in search results alongside content. Created and optimized news-specific XML feeds so that content is better positioned in Google News.

http://www.nurun.com - Nurun is a global interactive agency with over 800 professionals working in 13 offices worldwide.Advised clients including Havertys Furniture, Loews Hotels, SPX, BRP/Evinrude/Sea-Doo on how best to create and optimize their websites for search engines.Worked directly with internal IA, Development, and Creative teams to ensure Nurun’s website creations complied with search engine standards.Performed detailed keyword research by analyzing search volume, competitive data and relevancy to identify the best keywords for our clients to target on a given page.Analyzed website architecture for potential crawlability problems and made recommendations on addressing issues.Monitored client's analytics for website traffic growth and made educated recommendations based on results data.Developed and presented SEO Guidelines to help educate and inform internal teams in Montreal, Toronto and New York offices.Contributed to the creation of Statement of Works for new SEO client work.Constantly stayed up to date on latest industry trends by reading industry blogs, attending conferences and participating in relevant discussions.

Handled all phases of website development from kick-off meeting to final implementation.Created visual design of client’s websites using Photoshop.Developed websites according to current web standards using XHTML/CSS. Interfaced with clients on a daily basis to gauge their feedback and ensure a successful project.Improved client's search engine rankings through Search Engine Optimization.Organized client content and improved usability through sitemaps and wireframes.Assisted in development of business plans and internal procedures to improve company efficiency.Created new revenue streams by developing services such as Website Analysis Reports.

http://www.raremedium.netWorked with Rare’s Project Manager and Lead Designer to optimize imagery for global re-design of Ritz-Carlton websites.

http://www.prismtechnologiesinc.comDeveloped Flash applications for touch screen interfaces using ActionScript and XML.Improved efficiency of existing Flash applications by converting them to XML.Optimized corporate site to follow web standards by redesigning it in XHTML/CSS instead of Flash. Improved corporate website’s search engine visibility through SEO techniques.

I interned with Rare's Senior Information Architect and contributed to the wireframes and sitemaps for their client's Ritz-Carlton and Publix.