Sr. Manager, Website Optimization (Seo, Conversion Rate Optimization, A/B Testing)
Newton, Ma, Us
I worked at TechTarget for six years where my role progressed from SEO Specialist to Sr. Manager Website Optimization. My responsibilities included SEO, Conversion Rate Optimization and A/B Testing.Accomplishments:Conducted qualitative and quantitative research using tools such as UserTesting.com, Qualaroo, Verifyapp, OptimalSort, Google Analytics, Hotjar and CrazyEgg to better understand user behavior, content performance and determine opportunities for improvement.Improved registration conversion rates through a series of A/B and multivariate tests using Optimizely.Integrated Optimizely with Google Analytics to conduct engagement focused tests with the goal of increasing unique pages per session.Designed new landing pages and built them in Liveball to drive member registrations for internal marketing teams.Improved conversion rates for landing pages by conducting numerous A/B and multivariate tests on pages elements such as headlines, supporting copy, page layout, button color, imagery, calls-to-action, etc.Designed and implemented lead generation promotions which were personalized based on the user’s demographics.Won an Optie award in the Most Advanced Use Case category for our registration tests at Opticon 2014.Currently co-lead the Optimizely User Group for Atlanta.Optimizely Platform Certified.Worked with internal teams to ensure new site launches and migrations are user and search friendly.Created documents to educate internal teams on SEO topics such as the Penguin algorithm, Panda algorithm, How to evaluate organic search competition, etc.Trained Editorial Teams on keyword research and idea generation concepts.Worked with Editorial staff and Google+ to enable author snapshots to appear in search results alongside content. Created and optimized news-specific XML feeds so that content is better positioned in Google News.
