• Established an in-house advertising and marketing agency, LEG UP MARKETING, LLC, in 2005. The agency has provided paid consulting services, TV & radio production and media buying for over 15 independent jewelry stores across the U.S. o Jeweler clients have included owners located in Atlanta, Naples, Fort Lauderdale, Grand Rapids, Chicago, Lancaster PA, Macon, Kansas City, Midland MI, San Antonio, Hopkinsville KY.• Co-Author (with jewelry store owner Don Hoffman) of “A Diamond Mine for the Self-Sufficient Jeweler” training program (a $500 Manual/DVD/CD set) which was sold exclusively to retail jewelry store owners. o Organized speaking engagements for Don Hoffman and Leg Up Marketing to promote the “Self Sufficient Jeweler” business model and training program at various industry gatherings in Tampa, Dallas, Chicago and New York. o Utilized industry social media, direct mail, trade magazine advertising and organization of free jeweler conference calls to promote and execute numerous “Self-Sufficient Jeweler” 3-day paid training seminars in Buffalo, NY which attracted owners, managers and staff members from retail stores across the U.S. o Demonstrated Leg Up Marketing’s TV, radio and media planning capabilities as part of the 3-day seminars, resulting in an increased client base for the agency from multiple U.S. markets.

• Creative director and producer of TV, radio, print and digital advertising for a single-location jewelry retailer that drove annual store revenue up from $1.1 million in 2005 to over $5 million by 2011.• Combines marketing responsibilities with daily presence on the retail sales floor to engage customers and assess needs that include engagement, anniversary, special occasion and self-purchase jewelry sales; jewelry repair; OTC purchase of customers’ old gold, jewelry, coins and vintage watches; and custom design requests. Extensive hands-on experience with The Edge jewelry POS and inventory software system. • Managed annual local advertising budgets of $300,000 while simultaneously developing analysis tools that enabled store in subsequent years to achieve stronger advertising impact and customer traffic increases with streamlined budgets that saved $50,000 to $100,000 per year.• Took charge of expansion operations in 2012, when revenue growth enabled owner to purchase a significant section of the plaza with two retail tenants and one larger space. Relocated jewelry store from original 200 square foot “Kiosk” outparcel to a 6,000 square foot “Showroom” facility in the same plaza. Opened the new location November 2012 in time for greatly enhanced holiday retail sales.• Producer of a daily half-hour infomercial, “The Showroom Presents”, which featured entertaining and educational jewelry segments, celebrity interviews and community event promotion. New shows aired six days a week on WNYO MyTV Buffalo 49 from 2011 to 2015.• Expanded store’s online visibility and interaction by actively promoting a significant social media presence on FaceBook, now with 8,750 “fans”. Enhanced organic Google search result capabilities using YouTube, by posting over 1,000 video segments from “The Showroom Presents” infomercials on the store’s “The Showroom on Union” YouTube channel.

Advertising and marketing consultant, planning media buys and producing television, radio and print advertisements for Western New York clients including Keyser Cadillac and Forestview Senior Apartments.

Responsible for sale of radio news and traffic report sponsorships to Rochester, NY companies with multi-market footprints. Achievements included coordination for 18-market product introduction of PULSE, a vitamin water supplement developed by Baxter Healthcare. Other clients included Wegmans supermarkets and ESL Federal Credit Union.

Project leader for implementation of major partner relationships with Philadelphia-based online travel agency. Technology empowered third-party websites to provide private label online booking and fulfillment services for airplane tickets, hotel reservations, car rentals, cruises and vacation packages. Partnerships with organizations including Sam’s Club, MBNA America Bank and Citadel Communications represented over $2.5 million in monthly gross revenue. Extended product line by negotiating agreements for Las Vegas packages, sightseeing tours, limo ground transportation and European rail and car rental services.

Responsible for production of radio commercials, special promotions, online marketing staff and licensed merchandise for New York-based film producer then owned by the Walt Disney Company. Director of radio ads and audio press kits for over 40 feature films including Academy Award winners Shakespeare in Love, which grossed over $100 million U.S. and Life is Beautiful, the highest-grossing foreign language film in U.S. history. Coordinated VH1 Save the Music school education program associated with 1999 Meryl Streep film Music of the Heart, sponsored by Proctor & Gamble, Best Buy, Kodak Film and music education programs nationwide.

Managed marketing budget and coordinated sales-generated promotional events and programs with Buffalo, NY radio station advertisers. As flagship station for the NFL Buffalo Bills and NHL Buffalo Sabres, executed game day events at football stadium and managed effective community efforts, including fund-raisers for Special Olympics and Kelly for Kids. Established Buffalo media’s very first website and made WGR the second U.S. commercial station ever to stream its signal worldwide, working directly with AudioNet.com co-founder Mark Cuban.

Produced commercials, planned and placed all radio, TV and print advertising buys for Buffalo, NY concert and touring theater promoter. Hundreds of events included stadium and arena concerts by The Who, Rolling Stones, Frank Sinatra and Billy Joel, plus theater productions Annie, Cats and A Chorus Line. Produced commercials and managed marketing campaigns for innovative “3-D Television” movie specials shown on local U.S. stations and international TV networks. Traveled to United Kingdom, Australia, Italy, Ireland and Norway to consult network executives and retail sales outlets in those countries.