Brian Leake Email & Phone Number

St. Louis City County, Missouri, United States

Greater St. Louis Area

Greater St. Louis Area

Greater St. Louis Area

• Promoted to manage strategy and production of marketing materials to support national alcohol responsibility initiatives.
• Lead strategic planning, development, and production of creative marketing materials to support national alcohol responsibility programs to prevent drunk driving, fight underage drinking, and promote responsible.
• Support activation of CSR programming as an integral part of brand sponsorships and retail programs, with management responsibility for a multi-million dollar department budget; track and measure results for continuous.
• Cultivate relationships and negotiate compromises between key internal stakeholders (wholesalers, legal, sales, brands, trade marketing, national retail sales and communications), and external stakeholders (agencies.
• Manage Speakers Program, including development of promotional materials, interviewing and hiring prospective speakers, and making recommendations for senior management review.
• Work with Sports Marketing group to develop alcohol responsibility programs and messages that resonate with consumers attending NFL, MLB, NBA, NHL, MLS, and NASCAR events – including Super Bowl and NASCAR races with.

Greater St. Louis Area

• Coordinated creative direction to support development of CSR programs and marketing point of consumer connection materials.
• Collaborated with Budweiser and Bud Light Brand Teams to develop advertising and point-of-sale materials to support responsible drinking messages as part of brand positioning and marketing plans.
• Developed creative elements to support corporate branded programs; coordinated planning and execution of video shoots, and photo shoots, and directed agencies to produce appropriate visual support items.
• Created new corporate and brand CSR programs, and refined existing programs to improve reach and effectiveness.
• Scripted copy for program materials, brochures, sell sheets, websites, as well as the company annual report and citizen report; worked closely with agencies to create and select images and other visual materials to.

Greater St. Louis

• Promoted into full-time position to support internal and external relationships with CSR programs.
• Cultivated relationships with local and national print, TV, radio, and digital media to pitch and obtain coverage for department news and events focusing on alcohol responsibility programs.
• Developed media packages containing alerts, news releases, letters to the editor, public service announcement spots, and social media posts.
• Composed letters in response to concerned stakeholders regarding the company's position on a variety of topics.
• Maintained and updated various departmental and company websites (internal and external).

Greater St. Louis Area

Greater St. Louis Area

Greater St. Louis Area

Gained experience in content development and digital media in part-time position during 3 consecutive Fall seasons for a weekly sports magazine, regarded as the dominant American publication covering baseball.

Bachelor Of Journalism, News-Editorial Sequence, Minor In Psychology

Education record