Brian Dockstader Email & Phone Number

In this role I'm responsible for anticipating, articulating, and implementing technology solutions that meet client business needs related to data warehousing, data pipelines, ETL, audience segmentation, and business intelligence, analysis, and reporting. Our mission is to help our clients gain valuable insights and make data-driven strategic decisions so they can engage the right audiences with the right message at the right time – all to ultimately achieve greater impact and fundraising success.Key Responsibilities:• Organize and facilitate planning across a dedicated team of Developers, Database Administrators and Architects, and other specialists / consultants.• Implement Agile principles within the product management and development lifecycle. Identify opportunities for improved processes and tools to help the team work as efficiently as possible.• Maintain the product roadmap and proactively review, identify dependencies, and prioritize enhancements to maximize value to company and clients. Define use cases, user personas, and requirements for roadmap items to ensure they are understood by the team and are implemented as planned.• Lead product discovery to garner client input and feedback to ensure market-ready solutions exceed client needs.• Apply design best practices to optimize the user experience (UX) for the product’s user interface (UI).• Collaborate with Sales & Marketing and contribute to go-to-market strategy for new features or offerings.• Engage operational teams to support and ensure their readiness to market, implement, and support clients on the new solutions.• Deliver market-ready solutions as quickly as possible to drive revenue growth and profitability among existing and new client accounts.• Communicate the overall status of initiatives and escalation of issues to senior leadership.

I oversaw the product strategy and vision for online fundraising and advocacy features for the EveryAction SaaS B2B2C platform to help thousands of organizations grow their supporter lists, increase conversions across donors and sustainers, optimize online engagement opportunities, and advocate more effectively for positive social change.Key Responsibilities:• Acted as Product Owner for a Scrum team with a large portfolio of responsibilities across payment processing, CRM and webforms for advocacy, fundraising, and events, maintaining advocacy deliverability, and reporting.• Developed data-backed business cases to inform feature roadmap.• Defined and validated product requirements for new features.• Set acceptance criteria for user stories. Reviewed and approved finished work.• Conducted client interviews and usability testing as part of product discovery.• Maintained a prioritized backlog of bug fixes and feature enhancements.• Identified and negotiated minimum viable product solutions that provided the highest value to current and prospective customers.• Conducted market research on competitors’ capabilities and gaps.• Coordinated feature delivery and marketing with internal stakeholders.• Helped build and maintain relationships with clients.

St Paul, Minnesota, United States

I led the Sierra Club's Digital Innovation department, which focused on developing new tactics and technologies to improve how we engage supporters, influence decision-makers, and build the broader movement. Key projects included SierraRise: a top-notch team of digital organizers focused on campaigning, testing, optimization, and innovation; and AddUp: a powerful custom B2C digital engagement platform for the Sierra Club.Key Responsibilities:• Managed seven-person team, including digital campaigners, community managers, a product manager, and front-end and back-end developers.• Lead Product Manager overseeing the user-centric, data-driven discovery, development, and delivery processes for Sierra Club’s innovative AddUp platform. Delivered and iterated on important features with a focus on intuitive UX, powerful advocacy tools for organizers, and cross-system integrations.• Led innovation processes from identification and definition of problems/opportunities, ideation, prototyping, A/B testing, delivery, data analysis, and iteration.• Oversaw campaign priorities, messaging, and email and social media programs for SierraRise, which helped identify ways to improve key performance indicators for digital organizing throughout the Sierra Club.• Negotiated contracts with vendors, spec'd out functional and technical requirements for projects, and oversaw vendor work.• Used data to track effectiveness, identify opportunities, and motivate users.• Centered equity within our team, our messaging, and our tech design.

Washington D.C. Metro Area

I led the digital strategy for the Sierra Club's work on a large portfolio of critical issues, including all opposition to oil and gas infrastructure and investments, support for green transportation, and the 2014 and 2016 political cycles. Notable campaigns included Keystone XL, Dakota Access Pipeline, Line 3, crude-by-rail, Tesoro Savage oil export terminal, National Drive Electric Week, and many more.Key Responsibilities: • Developed strategy for digital engagement and pressure campaigns targeting elected officials and corporate decision-makers.• Hired and managed an online organizer to support the green transportation and 2016 political work.• Wrote and sent emails to our list of more than 4 million members and supporters using both Convio and Salesforce Marketing Cloud.• Composed and sent mobile text (SMS and MMS) communications to our list of hundreds of thousands of members and supporters.• Designed graphics and wrote copy for social media posts and web content.• Managed paid and organic list growth for campaigns in my portfolio.• Coordinated with partner organizations in multiple coalitions and with internal program, communications, and legal staff.

Washington D.C. Metro Area

Washington D.C. Metro Area

Ma, International Development Studies

Completed a concentration in Sustainable Environmental Management. Coursework included project management, monitoring and evaluation.

Ba, Anthropology, Political Science

Activities and Societies: Vice President & Webmaster, Penetralia Chapter of Mortar Board National College Senior Honor Society; Member.