Brian Dockstader Email & Phone Number

• In this role I'm responsible for anticipating, articulating, and implementing technology solutions that meet client business needs related to data warehousing, data pipelines, ETL, audience segmentation, and business.
• Organize and facilitate planning across a dedicated team of Developers, Database Administrators and Architects, and other specialists / consultants.
• Implement Agile principles within the product management and development lifecycle. Identify opportunities for improved processes and tools to help the team work as efficiently as possible.
• Maintain the product roadmap and proactively review, identify dependencies, and prioritize enhancements to maximize value to company and clients. Define use cases, user personas, and requirements for roadmap items to.
• Lead product discovery to garner client input and feedback to ensure market-ready solutions exceed client needs.
• Apply design best practices to optimize the user experience (UX) for the product’s user interface (UI).

• I oversaw the product strategy and vision for online fundraising and advocacy features for the EveryAction SaaS B2B2C platform to help thousands of organizations grow their supporter lists, increase conversions across.
• Acted as Product Owner for a Scrum team with a large portfolio of responsibilities across payment processing, CRM and webforms for advocacy, fundraising, and events, maintaining advocacy deliverability, and reporting.
• Developed data-backed business cases to inform feature roadmap.
• Defined and validated product requirements for new features.
• Set acceptance criteria for user stories. Reviewed and approved finished work.
• Conducted client interviews and usability testing as part of product discovery.

St Paul, Minnesota, United States

• I led the Sierra Club's Digital Innovation department, which focused on developing new tactics and technologies to improve how we engage supporters, influence decision-makers, and build the broader movement. Key.
• Managed seven-person team, including digital campaigners, community managers, a product manager, and front-end and back-end developers.
• Lead Product Manager overseeing the user-centric, data-driven discovery, development, and delivery processes for Sierra Club’s innovative AddUp platform. Delivered and iterated on important features with a focus on.
• Led innovation processes from identification and definition of problems/opportunities, ideation, prototyping, A/B testing, delivery, data analysis, and iteration.
• Oversaw campaign priorities, messaging, and email and social media programs for SierraRise, which helped identify ways to improve key performance indicators for digital organizing throughout the Sierra Club.
• Negotiated contracts with vendors, spec'd out functional and technical requirements for projects, and oversaw vendor work.

Washington D.C. Metro Area

• I led the digital strategy for the Sierra Club's work on a large portfolio of critical issues, including all opposition to oil and gas infrastructure and investments, support for green transportation, and the 2014 and.
• Developed strategy for digital engagement and pressure campaigns targeting elected officials and corporate decision-makers.
• Hired and managed an online organizer to support the green transportation and 2016 political work.
• Wrote and sent emails to our list of more than 4 million members and supporters using both Convio and Salesforce Marketing Cloud.
• Composed and sent mobile text (SMS and MMS) communications to our list of hundreds of thousands of members and supporters.
• Designed graphics and wrote copy for social media posts and web content.

Washington D.C. Metro Area

Washington D.C. Metro Area

Ma, International Development Studies

Completed a concentration in Sustainable Environmental Management. Coursework included project management, monitoring and evaluation.

Ba, Anthropology, Political Science

Activities and Societies: Vice President & Webmaster, Penetralia Chapter of Mortar Board National College Senior Honor Society; Member.