Led portfolio wide initiatives to enhance member experiences and provide dynamic club events and programing. Implementing member sponsored growth and retention strategies and rebuilding Member Board relationships at ten properties within portfolio of 25 private clubs. Consulting portfolio wide on making the club experience more relevant to the contemporary needs of women and families.

Primary strategist over $22M portfolio of high-end private and destination golf properties and $18M luxury home residential development. Define and enhance positioning to drive accelerated growth across operations, marketing, service, and budgeting. Perform critical analysis for potential golf course and country club acquisitions.• Conceptualized, devised, and implemented impactful digital marketing strategies across website and social media • Integral in guiding development of transition strategies and communication plans for all new acquisitions and influential in determining key markets and property positioning for new acquisitions

Oversaw and optimized revenue strategies and growth of 32 golf properties with $80M+ revenue budget across three distinct brands (Arnold Palmer Golf Management, Tour 18, and University Clubs of America). Built, trained, mentored, and directed team of multidisciplinary members in line with performance metrics. • Captured 600 new members, $4M in revenue and $2M in capital improvements via development and integration of velocity referral program• Reimagined and restructured sales and marketing support function by decentralizing marketing development, introducing new methodology, and enhancing brand control through centralized creative development• Recognized as Owner of the Year

Drove rapid membership and sales growth for 43 private, public and resort golf properties with $50M of combined membership and tournament sales revenue. Developed innovative programs to build dual sales organizations and enhance employee training programs. Strengthened line-of-sight between senior management and sales force. • Key supporter of 22 new acquisitions that doubled company’s portfolio in six months• Earned Special Achievement Award

Maximized membership, partnerships, and sales performance of territory with $55M+ of combined tournament and membership revenue. Fostered positive, collaborative work culture to boost employee retention and satisfaction. Three consecutive years of record setting membership sales performance, including the three largest individual membership sales in company history. Developed and launched value-added programs to extend member privileges.• Implemented national sales training program for ~180 team members• Recognized with Outstanding Achievement Award