Brian Dunfee Email & Phone Number

Saint Paul, MN, US

Greater Minneapolis-St. Paul Area

TargetPath is a business accelerator that has mastered the complex dynamics of bringing great ideas to market. We’ve had our fingers on the pulse of the consumer and commercial technology industry for more than two decades. Our unique experience, from management, operations, product development, finance to marketing, means our clients get proven strategies.

Richfield, MN

• I was a key member of the global leadership team for Best Buy's Exclusive Brands (aka Private Label) business, leading the Product Management team. I also oversaw management of the brand portfolio from 2015-2019.
• Led, guided and coached a Product Management team of 15 in the planning and execution of category strategies and product roadmaps that spanned over 50 product categories and averaged 250-300 new product introductions.
• Established organizational structure for the Product Management team, with clear roles & responsibilities through documented job descriptions, resulting in logical career paths and increased morale for the team.
• Oversaw recruiting, hiring, and training of new team members, with significant improvement in effectiveness and efficiency of new-hire onboarding through establishment of job shadowing and assigned mentoring programs.
• Coached the Brand Management team on the definition, documentation, and enterprise teach-out of the brand strategy, including positioning, value proposition and brand promises, for Best Buy’s private label brands.
• Collaborated with global cross-functional team leader peers to define and document the product development process for the team, from concept to product launch, creating a consistent methodology across multiple global.

Richfield, MN

• Led a team of PMs & Sr. PMs in the strategic planning of private label brand products within key product categories for Best Buy. Led the successful re-entry of the Insignia brand into smart TVs through a forged.
• Led Best Buy’s Exclusive Brands TV business from 2014 to 2015 as Product Line Director, achieving #1 unit share with the Insignia brand, which still holds today.
• Led TV category expansion into smart TVs through forging a partnership with Roku, where I led the trademark licensing agreement negotiations and product development of Insignia Roku TVs.
• Led the product development of confidential tier one TV brands through trademark licensing agreements.
• Led the product development of hundreds of products under Best Buy’s private label brands across a variety of product categories, including Home Theater, Computing and Gaming, which have generated billions of revenue.

Richfield, MN

Spearheaded the launch of the Rocketfish brand at Best Buy, leading development of the brand strategy, category assortment planning, design, sourcing and commercialization of products and retail packaging, pricing strategy and product lifecycle management. Rocketfish quickly became the #1 brand in Home Theater accessories at Best Buy and still holds that.

Plymouth, Minnesota, United States

Expanded the product portfolios of the Power Sentry and Newpoint brands into Uninterruptable Power Supplies, TV Antennas and A/V Cables, with key retail customers being Walmart and other regional retailers.

Lake Mary, Florida, United States

Managed product development and life-cycle management of multiple product lines, including A/V cables & accessories and telephone accessories.

Orlando, Florida, United States

Managed all aspects of retail store operations.