● Manage annual SEM budgets in excess of $80M● Since 2017, lead a team of 3 to 6 SEM Specialists/Senior Specialists, successfully transitioning to a high-performing remote team in 2020● Responsible for hiring, onboarding and professional development, including the annual review process for my team● Work closely with the Senior Category Manager (Merchandising) to communicate trends in spend/traffic, channel KPIs, collaborate on strategies, and align teams on category goals ● Experience with SA360 automation● Leverage report designing skills using various sources and programs to monitor traffic, identify trends and opportunities.● Represent the Marketing Team in client meetings, internal and external discussions ● Monitor and report on competitor insights/trends while providing recommendations to combat competitive pressure● Evolve the SEM channel to drive innovation from both a tactics and team perspective● Owned comparison shopping program for all categories

● Developed, executed, and analyzed SEM campaigns comprised of tens of thousands of keywords for LightingDirect.com and new categories (paint, flooring, home decor)● Collaborated with merchandisers to identify performance issues and refine landing pages to drive category sales growth● Coordinated and implemented promotional support through paid channels● Monitored spend tracking documents to track budget and performance goals● Mentored PPC clerks to help them become stronger contributors to the team

● Owned all aspects of daily text and shopping ad campaign management for Pottery Barn Kids utilizing Kenshoo and search engine on/offline tools● Managed large-scale text and shopping ad campaign budgets down to weekly targets depending on business needs or initiatives● Led cross-brand keyword strategy establishing keyword ownership across shared Pottery Barn brand family keywords● Continually reacted and adapted to leadership’s changes in strategic and budgetary direction for search campaigns● Restructured search campaigns for key product categories after agency hand-off, driving a +29% increase in YOY sales and a +12% increase to ROI in seasonal campaigns● Led text and shopping ad portion of monthly working sessions with brand marketing partners

● Served as main contact for paid search (text and shopping ads), comparison shopping and ad copy testing vendors● Led SEM management platform evaluation for in-house transition● Developed annual PBteen budget and sales forecasts for all eMarketing programs● Delivered budgetary and granular strategic direction to agencies, including seasonal initiatives and promotional support● Recapped total eMarketing performance at weekly business reviews, attended by brand SVP and various department VPs/Directors● Audited all agency keyword builds, ad copy and search query analyses, providing feedback and recommendations based on internal company/product knowledge● Owned Boost Media ad copy testing program for PBteen and Pottery Barn Kids● Led weekly and monthly actualization and reporting processes, including accruals for all eMarketing programs (Remarketing, Display and Social Media)● Worked with brand direct marketing and finance teams to coordinate search campaign timing with catalog circulation and other marketing efforts● Provided ad-hoc performance reports for eMarketing and eCommerce VPs using Kenshoo, Google Ads and Coremetrics UIs

• Served as primary PPC and SEO contact for Fortune 500 & 1000 clients • Managed paid search campaigns spending in excess of $2,200,000 annually• Extensive experience with advanced bidding strategies, keyword research, multivariate testing, landing page optimization, geo-targeting, day parting and ad copy testing• Developed and maintained project plans, delegating tasks to analysts accordingly• Monitored user behavior including path analysis and proposed new strategic ideas to clients• Knowledgeable in technical and performance site audits and resultant strategies• Communicated campaign status, findings and opportunities to client• Created and delivered presentations to upper management on both results and strategy• Excellent familiarity with Google AdWords Desktop Editor and search engine interfaces• Worked with campaign bulk sheets and large amounts of data

• Led Pay-Per-Click Campaigns across four major search engines, expanding master keyword list from approximately 5,000 to over 26,000 keywords • Set up and managed Google PPA and Site-Targeted campaigns• Researched competitive environment and recommended new product opportunities• Managed listings on ten comparison shopping sites• Compiled and evaluated monthly ROI and key metrics report for executives• Communicated with all departments to coordinate shipping, receiving and stock levels• Oversaw affiliate program, including approvals, terminations and account set-up