Brian Dunlap Email & Phone Number

Chico, CA, US

• Manage annual SEM budgets in excess of $80M
• Since 2017, lead a team of 3 to 6 SEM Specialists/Senior Specialists, successfully transitioning to a high-performing remote team in 2020
• Responsible for hiring, onboarding and professional development, including the annual review process for my team
• Work closely with the Senior Category Manager (Merchandising) to communicate trends in spend/traffic, channel KPIs, collaborate on strategies, and align teams on category goals
• Experience with SA360 automation
• Leverage report designing skills using various sources and programs to monitor traffic, identify trends and opportunities.

Chico, California Area

• Developed, executed, and analyzed SEM campaigns comprised of tens of thousands of keywords for LightingDirect.com and new categories (paint, flooring, home decor)
• Collaborated with merchandisers to identify performance issues and refine landing pages to drive category sales growth
• Coordinated and implemented promotional support through paid channels
• Monitored spend tracking documents to track budget and performance goals
• Mentored PPC clerks to help them become stronger contributors to the team

• Owned all aspects of daily text and shopping ad campaign management for Pottery Barn Kids utilizing Kenshoo and search engine on/offline tools
• Managed large-scale text and shopping ad campaign budgets down to weekly targets depending on business needs or initiatives
• Led cross-brand keyword strategy establishing keyword ownership across shared Pottery Barn brand family keywords
• Continually reacted and adapted to leadership’s changes in strategic and budgetary direction for search campaigns
• Restructured search campaigns for key product categories after agency hand-off, driving a +29% increase in YOY sales and a +12% increase to ROI in seasonal campaigns
• Led text and shopping ad portion of monthly working sessions with brand marketing partners

• Served as main contact for paid search (text and shopping ads), comparison shopping and ad copy testing vendors
• Led SEM management platform evaluation for in-house transition
• Developed annual PBteen budget and sales forecasts for all eMarketing programs
• Delivered budgetary and granular strategic direction to agencies, including seasonal initiatives and promotional support
• Recapped total eMarketing performance at weekly business reviews, attended by brand SVP and various department VPs/Directors
• Audited all agency keyword builds, ad copy and search query analyses, providing feedback and recommendations based on internal company/product knowledge

• Served as primary PPC and SEO contact for Fortune 500 & 1000 clients
• Managed paid search campaigns spending in excess of $2,200,000 annually
• Extensive experience with advanced bidding strategies, keyword research, multivariate testing, landing page optimization, geo-targeting, day parting and ad copy testing
• Developed and maintained project plans, delegating tasks to analysts accordingly
• Monitored user behavior including path analysis and proposed new strategic ideas to clients
• Knowledgeable in technical and performance site audits and resultant strategies

• Led Pay-Per-Click Campaigns across four major search engines, expanding master keyword list from approximately 5,000 to over 26,000 keywords
• Set up and managed Google PPA and Site-Targeted campaigns
• Researched competitive environment and recommended new product opportunities
• Managed listings on ten comparison shopping sites
• Compiled and evaluated monthly ROI and key metrics report for executives
• Communicated with all departments to coordinate shipping, receiving and stock levels