• Oversee, manage and build Sport Performance (US + Can) strategic objectives and GTM plans to adopt Brand vision, mission & values.• Develop and integrate Global strategies into Regional approach and implement activations throughout necessary channels & partners.• Drive excellence in the GTM process and development support with the adoptions of tools + processes that have resulted in better communication with internal/external contacts and on-time delivery of more effective assets and cross-channel plans.

• Plan & execute marketing activations with Under Armour’s largest N.A. account (Dicks Sporting Goods & Golf Galaxy) & oversee overarching Sport Performance channel that connects to both Regional category & Global strategy while driving NA Sales.• Concepted and launched UA’s FIRST EVER Women’s (specific) Basketball platform and expanded team sports presence into market. • Work with regional cross-functional partners to prioritize (DSG) account positioning and storytelling within NA region, with focus on Brand building and foundational commercial stories.• Drive, deliver & amplify key marketing initiatives (i.e. Project Rock, Team Sports, Run & Hoops) to engage with the consumer and drive Brand interest + awareness.• Conceptualize, brief and activate exclusive account specific campaigns that drive regional positioning and retail integration (i.e. HOVR Breakthru, ColdGear).

• Build strategic GTM plans to leverage and amplify Global Brand (Footwear) Campaigns across NA retail landscape – specifically for the Mall (Foot Inc. banners, Finish Line & Hibbett Sports) & Family Footwear channels (DSW + Famous FW).• Execute focused investment plans across the region’s footwear channels catered towards specific consumer targets & must win product platforms (HOVR + Curry) to increase impact + maximize spend. • Develop singular/consistent voice with cross-functional partners inclusive of Category, Merchandising/Sales, Creative, & Visual teams to maintain cohesive Brand positioning, hierarchy. • Implement consistent, yet different retail executions amongst Mall competitors (Foot Inc. vs. Finish Line) to ensure there is both a distinctive variance but common theme amongst the Brand Campaign.• Enhance consumer-led market segmentation across Brand & Co-Branded marketing activations.• Responsible for creating and carrying out full-year marketing plans with both Strategic + Key Regional accounts while securing in-store space, leveraging assets and allocating social/digital investments. • Project owner over collaborative commercial campaigns inclusive of Stephen Curry - Foot Locker, Migos/Josh Jackson - Finish Line, & Cam Newton/Julio Jones/Migos/2-Chainz – Champs.• Collectively built and activated against Account franchises to allow for retail advantages/positioning to amplify (larger) Brand Campaigns – ex. Finish Line: Shoes So Fresh, Champs: The Moment, Foot Locker: Week of Greatness. • Managed and oversaw Co-Branded event activations @ NBA “amp” moments (Tip-Off/ASG/Finals), NFL Super Bowl, & Celebrity charity events to both launch/amplify key initiatives & product capsules – most recently, the Carole Hoefener Community Center at NBA ASG ’19 (Charlotte).

• Managed & owned relationships with Strategic Sporting Goods, Mall + Golf Specialty retailers across their Sales, Marketing, & Visual teams while delivering clear Brand communication + marketing deliverables to hit deadlines in place.• Created and executed both Brand initiatives & Account activations from brief to consumer facingexecutions across in-store, (launch) events, consumer engagement, and social + digital extensions.• Managed a budget of $20M+ that activated against key retail initiatives to improve foot traffic, build Brand awareness & sell-thru product.• Helped build authenticity in cultural “lifestyle” space with trend right consumer group to aspire & adopt the Brand. • Aided to establish best in class product marketing content across the consumer retail journey.• Owned and drove the Women’s Retail POV within the Mall channel with key Influencer outreach initiatives + Exclusive retail partnerships – SIX:02, Lady Foot Locker.• Increased Brand demand during seasonal timeframes (launch, BTS & Holiday) with a relentless flow of content and engaging concepts to peak consumer interest.

• Assisted in the creation + execution of all in-store & outbound marketing programs.• Help implement & manage marketing relationship with accounts to ensure brand initiatives are carried through at store level, outbound, & e-commerce channel.

• Coordinated logistics of shop-in-shop installs, on-site execution & visual presentations while providing support to carry out Brand guidelines.• Helped assist all brand shop projects from brief to execution that established operating + reporting functions from our Field teams.

• Researched industry trends & opportunities for naming right proposals that led to Client partnerships and revenue programs.• Prepared & presented marketing strategies, event ideas for company clients while overseeing planning process.

• Produced sponsorship/naming rights proposals for collegiate/professional facilities & venues.• Managed corporate suites & vendor hospitality space at the Grand Prix of Cleveland.

• Coordinated team/season updates & processed in-game information to media relations dpt. • Supported team scouting department in preparation of 2004 MLB draft.