Brian Eckert Email & Phone Number

Norwalk, Ct, Us

Tampa, Florida, Us

Boston, Massachusetts, Us

· Lead New Product Commercialization and Partner Marketing Execution for $30Mill valued Canned Wine brand· Develop all Sales Materials and support for existing and new Distributor partners

· Product Strategy & Marketing Plan development for Ecommerce start-up that grew 535% in 2020 YoY· Developed & Introduced +8 new products in 2020 contributing 24% of total annual revenue

Purchase, New York, Us

· Drive sales commercialization strategy and execution for beverage innovations across a variety of beverage categories including CSDs, Protein, Energy, Fountain, Frozen Dispensed and Non-carbonated Juice & Drinks. · Communicate selling and priorities to National and Regional selling teams.· Collaborate with Beverage Innovation to Drive Stage Gate Process from charter development to launch. · Create presentations with cross functional partners that demonstrate an “insights to action” approach· Develop and Deliver post program analysis by developing scorecards across key brand initiatives

• Development of strategic plan and activation presentations for emerging brands.• Lead integrated program for new market test incl. promotions, creative development and digital integration.• Manage promotional creative development and administration, incl. print, digital and SEM activities• Full client service duties including collaboration across all agency departments and outside vendors.• Supervise Assoc. Brand Manager and various agencies.

• Managed complete US marketing activities for imported niche brand(s) for Global brand owner.• Development of annual strategic plan and activation for emerging spirits and wine brand.• Developed digital plan and website www.BerentzenUSA.com and managed all social media increasing fanbase +1400% in first 9 months.• Strategic development and management of national launch for new innovations Bushel & Barrel, Icemint and White Apple.• Headed Public Relations drive generating over 45 million impressions.• Directed creation of new digital advertising campaign for Bushel & Barrel.• Created and managed promotional creative development and administration with Brandmuscle online platform.• Led competitive reviews and regularly report on trends within and relevant to the brands and category• Conducted monthly brand performance reviews utilizing Navigator, NABCA, Nielsen, other resources.

Paris, Ile-De-France, Fr

• Led integrated programs across various marketing disciplines for key portfolio brands. • Managed complete US marketing activities for imported niche brands for three Global brand owners.• Strategic development and management of national launch for Pernod Absinthe including development of all communication materials.• Developed digital plan and website www.PernodAbsinthe.com and managed all social networking. Currently #1 Absinthe brand on Facebook.• Increased trial 50% via arts event partnership program at museum partners such as: MoMA, LACMA, SAM, Artspan SF, and others. • Collaborated across functions with sales and marketing divisional teams, agencies and various internal department staff. • Managed and supervised brand ambassador for the 12th largest spirit worldwide (Ricard Pastis).• Conducted monthly brand performance reviews utilizing OBI, RAD, NABCA, Nielsen, other resources. • Managed +$2 million Advertising & Promotion budget, maximizing efficient brand spend.

London, Gb

• Managed complete marketing activities for Premium Whiskey portfolio brands, including the fastest growing premium bourbon in the US. • Developed through-the-line marketing program resulting in 86% shipment lift vs. PY. Incl. print ad with digital and new media extensions. • Developed and managed online content of two brand websites briefing and collaborating with agency and Accenture for content and CRM. •Mentored staff management at Retail Visitor Center with 20% increased sales vs. PY. • Managed full activities of chart topping country music sponsorship with Darryl Worley.• Collaborated across functions with sales and marketing regional managers, agencies and internal staff. Incl. ambassador management.• Produced monthly performance reviews including data from IRI, M-Power, and several industry information sources. • Managed $2 million budget, maximizing efficient brand spend.

Norwalk, Connecticut, Us

• Led and managed promotional creative development and administration for beverage alcohol industry client (Beer and Spirits).• Full client service duties to client, including collaboration across all agency departments and outside vendors. • Managed and maintained budget to ensure efficient spend and maximize profits for the agency. • Strategy development and research for new business opportunities for clients Campbell’s, Church & Dwight, Leo Schachter Diamonds, etc.

Mba, Marketing

Ba, Economics

Hs, All