Brian Elam Email & Phone Number

Fort Lauderdale, Fl, Us

I’m putting my years of customer focused selling experience and training to help home buyers and extensive background in branding and marketing to assist home sellers. My background is grounded in world class customer service.In working with sellers I create increased demand and higher offers by creating the story of each home and using emotional marketing. Making each home it’s own brand through it’s unique story,For buyers my extensive background in customer focused selling engaging buyers through asking questions of needs, desires, lifestyle, budget and more to match them with choices that best fit their criteria.For everyone I work with it’s about communication and availability on the clients schedule. Recapping weekly the activity on their behalf and advising to help maximize the business relationship.Top skills utilized business development, marketing, sales, CRM management, negotiating.

In this role the main focus was business development and retention among auto dealers. Stream Companies is a fully integrated advertising agency with 9 departments all headed by a SVP's who are recognized leaders in their discipline and staffed by experts in the field. I am responsible for developing and helping businesses in the Southeast USA by providing unique creative ideas, sound business advice and measurable results. Helping these businesses to build their brand, generate new and retain existing customers by providing clear and consistent advertising messages that result in increased sales and profitability,Top skills utilized business development, Strategic marketing, needs analytics, presenting skills, customer service, account management and CRM management.

Charlotte, North Carolina Area

As an executive sales manager I ran sales operations for the cluster of 5 FM stations, 5 websites, iHeart Radio products and a strong portfolio of events and sponsorships.I utilized my strategic thinking, organizational, team building, recruitment and development skills to maximize the return on our portfolio despite market compression and increased competition from other media. Constant focus is given to controlling what we can control and directing my management team to manage their sales teams to focus on activity that can produce the greatest long return for our clients while building a strong revenue base for the cluster. I also utilize strong networking efforts to meet potential clients and to deepen our relationships with our current core advertisers.Top skills used: Sales management, strategic planning, recruitment, training, leadership, revenue management, employee development and pricing.

Miami/Fort Lauderdale

Used my multi-cultural marketing experience to lead the reformation of an internal culture among our highly diverse employess. Building a team working for a common goal of listener, advertiser and employee satisfaction.Engineered the relaunch of the four station cluster's sales strategy. Implementing systems and support to increase efficiencies and effectiveness. Implementing "Customer Service Values", restoring our focus and discipline in "Customer Focused Selling". Successfully launched WFEZ Easy 93.1 with responsibility of overseeing and guiding product development, the branding campaign, supporting promotions and sales launch. Led the refining and rebranding of WFLC 97.3 The Coast FM from a station with multiple identities to one that is well defined and highly targeted.Coached employees daily, motivating, encouraging and gaining and sharing insight for mutual growth. Served on CMG's Diversity Advisory Group providing branding and marketing advice.Protected the FCC license.Strived everyday to make Cox Media Group Miami a fun and rewarding place to work.

Orlando, Florida

Became a multi-cultural marketing expert through my experience of leading two diverse radio stations in one of the countries most diverse markets.Lead Urban AC WCFB and Hispanic targeted CHR Rhythmic WPYO to consistent number one Arbitron rankings in their primary demographics. This was achieved by diligent monitoring of on-air execution, well defined branding of the products and developing strong connections with the radio stations listeners' communities.Accomplished revenue growth double that of the market by establishing brand value, creating customer focused marketing campaigns for advertisers, provided a high level of customer service and diligent management of inventory.Became a Customer Service Expert through my grassroots involvement in establishing the clusters "Customer Service Initiative" and evolving this initiative into the cluster's "Marketing Resource Group". The Marketing resource group was responsible for creating and retaining exclusive and high revenue share business for the six station cluster.Led Cox Media Groups relationship with Reach Media (Tom Joyner Morning Show) in programming research and communication, marketing/promotional support, sales support and contract negotiations.Protected the FCC license.Worked everyday to make Cox Media Group Orlando a fun and rewarding place to work.

Orlando, Florida

Started the sales department of this radio station from ground zero, no employees, no history, no sales materials into a station with a well respected staff that overachieved in revenue production.

Developed and sold long-term strategic marketing plans for key clients and high potential prospects based on their key marketing challenges.Negotiated purchases with advertising agencies to maximize the station's revenue.

Miami/Fort Lauderdale

Built an account list through prospecting, conducting customer needs analyses and presenting custom, strategic, long-term marketing plans.Developed business for the Miami Dolphins radio network and sold non-traditional revenue sponsorships tied in with the team.

Increased billing by over 70% in less than two years, had the highest average unit rate and added over 20% new business.

Successfully positioned and marketed the radio station as a viable alternative to purchasing the market's top rated station by segmenting the demographic, showing the male/female balance and demonstrating our station's ability to guarantee product separation and fewer commercials.

Developed new advertisers from locally owned businesses.