Brian Ericson Email & Phone Number

Austin, Texas, US

Providing data-driven expertise in marketing and customer insights for both management companies and technology vendors in multifamily and residential real estate. Offering a range of services from strategic planning and product development to the implementation of digital marketing, customer satisfaction, and online reputation initiatives.Completed.

Atlanta, GA, US

Led team of seven responsible for all consumer marketing for fourth largest apartment developer in the country. Accountable for property branding and website development for 20-25 new properties per year and ongoing demand generation (SEM, SEO, ILS and social) for a national portfolio of 20k units. MARKETING PERFORMANCE & ANALYTICS: Implemented major.

Atlanta, Georgia, US

• Hired and led a team of six at the sixth largest apartment owner in the country, responsible for: o Marketing performance analytics, customer satisfaction program, and primary market research o Corporate and community.
• Played integral leadership role in redefining Cortland’s brand architecture and strategy, including decision to master-brand all communities. Conducted research and analysis to evaluate all brand awareness campaigns. o.
• Directed complete reconstruction of Cortland’s website platform, including best-in-class community search functionality and fully customized community website template featuring self-service tour scheduling. o Designed.

Atlanta, Georgia, US

* Created and executed online reviews strategy that generated a 35% improvement in company’s Online Reputation Assessment score (J Turner) in three years, elevating Cortland to the #3 ranking among the NMHC Top 50 Management Companies in May 2019.* Developed comprehensive marketing performance analytics program and partnered with community marketing team.

Atlanta, Georgia, US

* Led major expansion and re-invigoration of Kingsley resident satisfaction program, including creation of three custom survey types. Stimulated three years of dramatic improvements in overall satisfaction, including a 39% increase in community management ratings from 2016 to 2018. * Launched numerous technology and software pilot programs to enhance.

Windsor, Berkshire, GB

* Developed, launched and managed IHG Dining Rewards, a fee-based, membership program in 11 countries across Asia and the Middle East, offering exclusive benefits on dining and accommodation. Successfully in-sourced and consolidated a collection of brand-damaging, third-party managed, programs.* Recruited and led an international program team of 8, based.

Windsor, Berkshire, GB

* Led multiple initiatives as member of launch team for EVEN Hotels, including extensive research and evaluation of potential product/marketing partners in F&B and fitness categories. Key contributor to development of brand’s unique F&B strategy, including creation of test kitchen. * Developed business case for a potential strategic alliance with a.

Windsor, Berkshire, GB

* Designed and executed The Luckiest Loser Competition to generate member and media awareness of Hilton’s devaluation of their loyalty program. Attracted over 70,000 data-rich entries from Hilton customers. Received widespread praise in industry press, generating 90 million impressions. Won the only Loyalty Award in the non-air category at Loyalty 2011.

Detroit, MI, US

* Transformed a struggling roadside assistance business that had experienced significant operating losses since its inception and positioned it to achieve ongoing profitability within 2 years.* Directed all aspects of business, including marketing, operations, IT, and call center. P&L responsibility for $10 million.* Determined IT priorities and developed.

Mba, Marketing, Decision Sciences

Ba, Psychology

Education record