What's the connection between running product strategy for a state government division and leading a content marketing consultancy?It's a fair question, because I do both. For the past thirteen years, I've been working with leading-edge technology companies to help them grow their businesses. From startups like JetCool and vFunction to established players, including Dell, AMD, NetApp, and Zayo, I've solved intractable marketing challenges, accelerated marketing production, and boosted results. By building marketing strategies and deliverables, I give my customers the support they need to overcome essential problems: connecting with prospects, building credibility, and accelerating sales. I lead marketing makeovers, own deliverable creation, and consult with leaders to ramp up thought leadership. Also, I'm a head of Product Strategy for part of the State of Texas. I'm in the middle of rethinking how a division uses technology to do business, leading the vision for the next decade of digital customer service delivery. I'm evaluating technical debt, examining how AI might fit into our strategy, and bringing new rigor to understanding processes, procedures, and outcomes.But coming back to my earlier question, the connection between the two roles is that I bring a customer-centric mindset to everything I do. Whether it's building the vision for an enterprise software portfolio, or reworking the entire web presence for a massive fiber networking company, my essential objective is to take a deep understanding of my client's customer base, and use that understanding to make a difference. I love driving transformation. Here's what a recent customer said about me."I recommend Brian without hesitation as he has been essential in helping us develop our content engine. He's amazing and easy to work with, whether it's helping define content strategy, providing competitive analysis, or mentoring young writers."To learn more about me, and what I do, reach out through LinkedIn, or email me at brianw@zbcontent.com. I'm happy to brainstorm through your problems and give you some ideas to make your business better -- without fee or obligation.