Led the design of the company’s web application platform, collaborating directly with the COO and development team to shape the product vision. Created sketches, personas, wireframes, designs and prototypes to communicate user flows and interactions.• Designed a flexible dashboard tailored to three distinct user groups supporting over 10,000 active users•Established a comprehensive design system with reusable modules that drove consistency and elevated SureCritic’s digital product•Created a responsive interface that enabled users to easily comprehend complex data sets by surfacing valuable insights• Worked to define new features and requirements for the web application that generated new business for the company• Developed detailed user interface specifications that a distributed development team used to implement designs

Collaborated across three lines of business to elevate and unify Uber’s digital brand through data-informed design solutions. Partnered with product management, marketing, and engineering to develop robust design systems, establish brand guidelines, and create award-winning global campaigns. Authored comprehensive documentation for design components, including detailed usage guidelines, ensuring consistency and scalability across the organization.• Established a brand center for design guidelines, which became the go-to source for onboarding new and existing employees• Created modules for a CMS used by 700 employees to manage 8 billion monthly communications, improving operational efficiency• Contributed to a design system that gave the company a more modular approach to building customer communications• Crafted detailed UI brand guidelines, ensuring a cohesive and consistent brand experience across all departments

Worked with a variety of clients in the technology, food, ecommerce and healthcare industries. Reviewed their current products to provided design solutions that solved user needs with information architecture, interaction design and prototyping. Built design systems, digital products, websites, iOS apps and icons. These solutions elevated the client’s brand and increased product awareness.• Drove iOS UX and UI effort for a national healthcare system’s app which has received 4.8 of 5 stars in the Apple App Store• Designed custom interface for National Geographic park experience where guests could manage hundreds of achievements• Built a design system for a fintech startup that got the company to MVP and helped secure future funding

Worked closely with Creative Directors, Account Directors and Program Managers to create award winning digital experiences for Microsoft and Lenovo. Took many projects from sketch through completion by working with remote team members and mentoring junior designers.• Created a responsive design system for Lenovo Data Center website that provided consistency across all devices• Art directed marketing video for Microsoft HoloLens that helped users understand this emerging technology• Created accessible responsive components for Microsoft’s design system that standardized their web presence• Simplified user flows to streamline path to purchase which increased overall device sales

Worked in multidisciplinary teams to conceptualize and create digital designs for HoloLens, Xbox and Surface. Collaborated with an external remote development group to implement and test designs and interactions. Worked with this group to perform rounds of quality assurance and shipped a premium experience as the final product.• Created wireframes, prototypes & final designs for Minecraft that helped communicate design thinking to stakeholders• A/B tested strategic design solutions for Microsoft that streamlined customer experience and increased conversion• Produced animations to test static designs of complex user interactions that sold the concepts to product owners• Used website metrics and analytics to create user centered designs for Microsoft HoloLens

Worked closely with business and technology stakeholders on PurchasEdge–an ecommerce customer loyalty program for Hewlett Packard with over a 100,000 members who account for $1.2B in annual sales. Maintained the PurchasEdge member and partner websites and added new feature enhancements to elevate product sales. Built standard and responsive email campaigns that increased customer engagement for HP, Cox Communications and Got Milk campaign.• Enhanced UX of shopping cart experience• Developed standard and responsive HTML email templates• Established a reputation for completing my Seattle workload while balancing remote projects from San Francisco and Chicago

Produced numerous visual design solutions while working directly with company’s CEO and Marketing Director to elevate brand awareness. Responsible for taking concepts from sketch to completion and establishing a web presence for La Panzanella, Hannah’s Naturals and Madrona Specialty Foods brands. Designed and built an in-house photography studio to create photos for Madrona’s websites, package designs, brochures and social media.• Coded websites for the La Panzanella, Hannah’s Naturals and Madrona Specialty Foods brands• Photographed and processed images for Madrona’s websites, package designs, brochures and social media• Established visual guides that helped the production staff create a more consistent product and increase overall productivity• Designed and coded Madrona’s monthly HTML email newsletter