Brian Fall Email & Phone Number

Seattle, WA, US

• Led the design of the company’s web application platform, collaborating directly with the COO and development team to shape the product vision. Created sketches, personas, wireframes, designs and prototypes to.
• Designed a flexible dashboard tailored to three distinct user groups supporting over 10,000 active users
• Established a comprehensive design system with reusable modules that drove consistency and elevated SureCritic’s digital product
• Created a responsive interface that enabled users to easily comprehend complex data sets by surfacing valuable insights
• Worked to define new features and requirements for the web application that generated new business for the company
• Developed detailed user interface specifications that a distributed development team used to implement designs

San Francisco, California, US

• Collaborated across three lines of business to elevate and unify Uber’s digital brand through data-informed design solutions. Partnered with product management, marketing, and engineering to develop robust design.
• Established a brand center for design guidelines, which became the go-to source for onboarding new and existing employees
• Created modules for a CMS used by 700 employees to manage 8 billion monthly communications, improving operational efficiency
• Contributed to a design system that gave the company a more modular approach to building customer communications
• Crafted detailed UI brand guidelines, ensuring a cohesive and consistent brand experience across all departments

• Worked with a variety of clients in the technology, food, ecommerce and healthcare industries. Reviewed their current products to provided design solutions that solved user needs with information architecture.
• Drove iOS UX and UI effort for a national healthcare system’s app which has received 4.8 of 5 stars in the Apple App Store
• Designed custom interface for National Geographic park experience where guests could manage hundreds of achievements
• Built a design system for a fintech startup that got the company to MVP and helped secure future funding

Seattle, Washington, US

• Worked closely with Creative Directors, Account Directors and Program Managers to create award winning digital experiences for Microsoft and Lenovo. Took many projects from sketch through completion by working with.
• Created a responsive design system for Lenovo Data Center website that provided consistency across all devices
• Art directed marketing video for Microsoft HoloLens that helped users understand this emerging technology
• Created accessible responsive components for Microsoft’s design system that standardized their web presence
• Simplified user flows to streamline path to purchase which increased overall device sales

Seattle, Washington, US

• Worked in multidisciplinary teams to conceptualize and create digital designs for HoloLens, Xbox and Surface. Collaborated with an external remote development group to implement and test designs and interactions..
• Created wireframes, prototypes & final designs for Minecraft that helped communicate design thinking to stakeholders
• A/B tested strategic design solutions for Microsoft that streamlined customer experience and increased conversion
• Produced animations to test static designs of complex user interactions that sold the concepts to product owners
• Used website metrics and analytics to create user centered designs for Microsoft HoloLens

New York, New York, US

• Worked closely with business and technology stakeholders on PurchasEdge–an ecommerce customer loyalty program for Hewlett Packard with over a 100,000 members who account for $1.2B in annual sales. Maintained the.
• Enhanced UX of shopping cart experience
• Developed standard and responsive HTML email templates
• Established a reputation for completing my Seattle workload while balancing remote projects from San Francisco and Chicago

Seattle, WA, US

• Produced numerous visual design solutions while working directly with company’s CEO and Marketing Director to elevate brand awareness. Responsible for taking concepts from sketch to completion and establishing a web.
• Coded websites for the La Panzanella, Hannah’s Naturals and Madrona Specialty Foods brands
• Photographed and processed images for Madrona’s websites, package designs, brochures and social media
• Established visual guides that helped the production staff create a more consistent product and increase overall productivity
• Designed and coded Madrona’s monthly HTML email newsletter

Bfa, Graphic Design

Web Design And Development