At Nextdoor, I led product marketing in support of its ads business. In my time there, I stood up a win/loss program, implemented new go-to-market processes, launched several new products, and provided strategic guidance to internal stakeholders.

At GoDaddy, I led the product marketing efforts for a $3B portfolio of domain products, as well as pioneered the product marketing and go-to-market efforts for its first blockchain-based product offering. In my role, I spearheaded generative and voice-of-customer research efforts to inform the product roadmap. Additionally, I championed changes to positioning of a $100MM domain add-on product, resulting in a 10-percent increase in annual revenue.

At Axon, I led the global team of product marketing managers for Axon, focusing on camera technology, machine learning, and computer vision AI portfolio. My team oversaw all positioning, messaging, pricing, naming, demand generation, market and buyer insights, competitive intelligence, go-to-market planning, and sales enablement.

Previously, I managed all inbound and outbound marketing activities for SaaS products. I conceived and developed innovative marketing programs using email, in-product, and other impactful channels to drive demand. I also built a high-performing product marketing team, hiring two new employees and coaching a team of five. And I conducted competitive analysis to grow market intelligence. I made a number of significant contributions while I was here, among them: • Influenced product roadmap to use artificial intelligence/machine learning to reduce comment moderation challenges and toxic comment behavior.• Boosted company revenue 15% by pioneering a completely new advertising feature, produced from extensive voice of customer research via surveys and customer interviews. • Achieved customer growth of over 10% by creating and executing customer acquisition and product feature strategies.• Increased customer retention 23% with improved customer onboarding. • Revamped go-to-market processes and strategies, encouraging adoption of newly released features with better in-product messaging and focused content through digital channels.• Doubled existing customer base with an aggressive email marketing strategy for Disqus’ advertising product.

While working here, I led all marketing initiatives and strategy development, defining branding, positioning, and go-to-market strategy for an AI-powered ad-tech platform. I managed $750K annual marketing budget, including print/digital advertisements and key sponsorship events. I also supervised a global team of 12 members, including hiring, training, and employee development. I collaborated with c-level executives, business unit leaders, and corporate board members to drive demand for a suite of products and brand awareness. I had a few key achievements here as well, including: • Increased revenue 16% by leading the successful launch of Aarki Studio/Encore, a machine learning enabled ad-tech platform, by rebranding and positioning of the company and its products based on extensive voice of customer and market analysis and by orchestrating the largest launch event in the company’s history.• Delivered compelling client-facing materials for ABM sales teams 50% faster by aligning processes between global marketing, in-house creative, and business intelligence teams.

Here, I oversaw communication strategies for c-level executives and programs, including messaging themes, areas of focus, marketing copy and talking points. I also researched, wrote, and edited speeches. My achievements here were: • Spearheaded 19% increase in earned-media coverage for nationwide Heroes & Helpers program. • Improved speech sharing process throughout the organization, resulting in better context for editors.• Directed project management for semi-annual sales meeting, ensuring on-time submittal of speeches and thorough editing process to align speeches with overall communication themes.

In this position, I oversaw the creation and execution of strategic communication and marketing plans. I provided message development, product positioning, and briefings. I also composed speeches and talking points. And I trained organizations in messaging and persuasion techniques to improve communication efforts. My accomplishments: • Served as New Media Director for Entenza for Governor campaign, managing a $50K online advertising budget and spearheading one of the best online political advertising campaigns in Minnesota.• Led planning and development of go-to-market launch strategy for national congressional candidate, including communication strategy, narrative planning, branding, positioning, press announcement, and advertising.