Brian Blank's Location
Carlsbad, California, United States, United States
Brian Blank's Contact Details
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About Brian Blank
I’m Brian Blank. Do you want to know my superpower? Making the complex approachable. I want to use my superpower to help you craft and shape your story to stand out for all the right reasons. I’ve been helping brands of all sizes get the exposure they deserve, tell their story, build their audience and make a difference. I was inspired by Alan Watts’s quote, “By replacing fear of the unknown with curiosity, we open ourselves up to an infinite stream of possibility.” Through a lens of endless inquisitiveness and curiosity, I help businesses face the unknown head-on to cut through the noise and tell their unique story in an impactful, results-driven way. My passion for technology has been a lifelong journey. From a young age, I was hands-on, exploring everything from engines to radios to computers. My curiosity led me to the U.S. Navy, where I worked on fighter jets, maintaining and repairing radar, communication, navigation and weapons systems. This experience taught me the importance of precision and adaptability, which I now apply to building, maintaining and enhancing business reputations.No matter the industry, competition, size or stage of your company, you have a unique story to tell, and I help bring this to light. I delight in the discovery and development process through all internal and external stakeholders. I distill what I learn into an impactful integrated communications program that gets you noticed—for the right reasons.With a diverse career spanning financial services, enterprise technology, cybersecurity, energy, and more, I bring a wealth of experience to the table. I've spearheaded robust communication initiatives, orchestrated impactful product launches, crafted dynamic content strategies, and adeptly navigated intricate transitions. I'm eager to expand my network and connect with you to explore how we can collaborate to bring your unique story to light.Feel free to reach out here or drop me a note at bfblank@gmail.com.
Brian Blank Work Experience Details
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Retired TeacherSchool BoardCarlsbad, Ca, Us
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Senior Content StrategistFrontwave Credit Union Aug 2024 - PresentOceanside, California, UsJoined this amazing team of Dream Makers to push the envelope through engaging content that supports our member growth. Looking forward to amazing things! -
Freelance Communications Specialist And Content Developer (Available For New Contracts!)That'S Blank Consulting May 2010 - PresentI am a creative communications professional available to help take your company or project to the next level. Whether you are looking for public relations, digital strategy and implementation, social media, content strategy and writing, SEO or crisis communications needs, I can help you become more visible positively. Examples of my work, include:• Evaluated data, completed internal interviews and collected third-party research to develop blog posts and white papers for a predictive maintenance startup within a Fortune 500 company.• Guided early-stage communications strategy and content development for Mystic Brewery before its public launch, including copywriting and crafting press releases. • Spearheaded media relations efforts announcing customer support startup Get Satisfaction’s $6 million Series and rebranding activities. • Designed strategic communications program for Wrike’s project management platform and CEO, securing interest from top-tier tech media. -
Senior Manager, Global Marketing And CommunicationsSplitit Mar 2021 - Feb 2023Atlanta, Ga, UsHelping to tell evolving brand story of Splitit to a diverse audience, including employees, merchants, consumers, investors, media, analysts and other key stakeholders. Achievements include:• Created and guided external and internal communications strategies, including messaging, product positioning, media relations, investor relations and content strategies to support 34% YOY annual growth. • Built the company’s in-house communications function from the ground up to differentiate Splitit in the burgeoning and congested Buy Now, Pay Later (BNPL) sector, improving share of voice (SOV) by over 45%.• Drove external communications strategy and managed PR agency partners in the US, UK and Australia, attaining a 40% YOY increase in overall earned media coverage.• Conceptualized the “Installments-as-a-Service” product name and positioning to communicate a pivot to a SaaS model through strategic media outreach resulting in message pull through over 85% post-pivot.• Executed investor relations (IR) activities to support the company’s listing on the Australian Securities Exchange by developing quarterly and annual reports, market announcements and investor presentations. • Directed internal and external communications strategies through a CEO transition and corporate restructuring.• Led executive media training and served as company spokesperson for media interviews and external events. -
Public Relations Account Director - B2B Technology (Cybersecurity, Data Management, Energy, Iot)10Fold Communications Nov 2019 - Jun 2020San Francisco, Ca, UsAccount Director providing award-winning communications services to a range of deep tech clients. Directed strategic communications for 5+ clients in fields like energy and utilities (Itron), pharmaceutical technology (IQVIA), cybersecurity (Concentric.ai) and edge computing and data management (NGD Systems, Odaseva). Accomplishments include:• Oversaw $1.1M in annual revenue, managing 5-10 team members. • Spearheaded top-of-funnel sales enablement for NGD Systems. Advocated the emerging field of computational storage for edge computing, improving SEO and increasing website referral traffic by 18%.• Conducted market research and analysis to identify gaps in Itron’s messaging to develop a communication plan that increased media coverage by 40%, improving brand reputation and customer engagement.• Launched Concentric.ai, an AI-based solution for data security, developing a comprehensive launch plan, messaging and supporting collateral, leading to over 20 media mentions in one week. • Guided customer case studies and customer reference programs for Odaseva, including managing content, pipeline and deliverables for 10 customers. • Managed client and project budgets to ensure account overservicing was less than 5% while increasing account size by 10% through upselling services. • Collaborated on all business development activities, including proposal development, presentations, leading pitches, scoping projects and drafting statements of work. -
Editor, Writer And Wordpress ManagerReef Builders Mar 2009 - Dec 2019Chicago, Il, UsEditor and writer at Reef Builders, the industry's top marine and reef aquarium blog, whose tagline is: "We obsessively cover the saltwater aquarium hobby." Accomplishments include:• Improved the audience size and quality of content for the top marine and reef aquarium media outlet, with over 20,000 unique visitors a day.• Wrote over 1,500 articles, steered day-to-day editorial and website management on WordPress and attended industry events to develop content, including social posts.• Implemented site branding and style guide to keep consistency with a global team of freelance and expert guest writers while improving the quality and length of articles to deliver more compelling content.• Fostered beneficial relationships with experts, academia, public aquariums, conservationists and vendors. -
Public Relations Senior Account Director - B2B Technology (Cybersecurity, Energy, Telecoms, Devops)Allison+Partners Sep 2018 - Oct 2019San Francisco, Ca, UsOn September 10, 2018, OneChocolate became part of Allison+Partners, an award-winning global communications agency with 29 offices and more than 400 employees worldwide. Part of the B2B team serving enterprise clients from various industries, including artificial intelligence, telecommunications, data analytics, financial services, Internet of Things (IoT) and cybersecurity. Achievements include:• Administered $1 M in annual revenue for clients, managing 5-10 employees.• Headed Bloom Energy’s media strategy ensuring its resiliency message for solid-oxide fuel cells was covered in national business, technology and trade media.• Launched explainable AI startup FiddlerLabs.ai, developed outward messaging, delivered counsel and media training to CEO and CPO, and established analyst relations and media outreach programs.• Directed North American PR efforts for Callsign, delivering over 50 unique articles, 12 bylines and a World Economic Forum Technology Pioneer Award in the first 18 months of the relationship.• Collaborated with Teradata’s Customer Advocacy team to increase media coverage and market awareness by engaging customers like Siemens Healthineers, Larry H. Miller and the Wharton Business School. -
Public Relations Senior Account Director - Consumer And B2B TechnologyOnechocolate Dec 2017 - Sep 2018London, King'S Cross, GbContinued development of the company's growing US team to deliver creative, actionable and effective communications programs for a client roster that included rising stars and established brands in consumer and B2B in industries like mobile and mobile infrastructure, cybersecurity, the Internet of Things, home control and automation, and more.Achievements include:• Coordinated global PR efforts for Skybox Security, managing partner agencies across the US, UK, France and Germany while increasing US media coverage by over 25% YOY. • Expanded North American media and analyst relations success for Utimaco, supporting key initiatives around quantum-safe cryptography, acquiring rival Atalla and support at industry events. • Revitalized QuintessenceLabs’ communication programs, including SEO and social media, improving media coverage by 25%, website traffic by 30%, and securing a TEDx speaking slot with over 1.3M views. -
Public Relations Account Director - Consumer And B2B TechnologyOnechocolate Dec 2014 - Dec 2017London, King'S Cross, GbPromoted to director after one year of developing the growing US team and client roster. Achievements include:• Developed the North American PR program WiZ to launch the smart lighting company in this important market, increasing awareness and sales before an eventual acquisition by Philips Lighting.• Spearheaded a comprehensive PR program for Peel, landing premium-tier media coverage, including the Wall Street Journal, Variety, Forbes and CNBC, resulting in a 200% increase from 50 to 150 million users.• Led North American media and analyst relations efforts for Aeris Communications and Sierra Wireless, supporting smart utility monitoring, fleet management, asset management and other key industries. • Shaped strategic communications for Mosaik to shape government policy around rural broadband deployments, leading to the CEO testifying in front of the US House of Representatives Energy and Commerce.
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Public Relations Senior Account Manager - Consumer And B2B TechnologyOnechocolate Nov 2013 - Dec 2014London, King'S Cross, GbProvided strategic and creative communications programs for the agency's consumer and B2B technology client base. Achievements include:• Drove North American media and analyst relations efforts for Aeris Communications, supporting IoT communications and telematics for digital health, public transportation, public safety and other vital areas. • Provided messaging and positioning, conducted media outreach, and worked closely with leaders across the organization to develop and deliver messaging that reached diverse audiences internally and externally.• Shaped and drove consumer acquisition outreach for Moovit’s urban mobility app, raising the company’s profile through coverage in top-tier outlets like Fast Company, TechCrunch, The Next Web and Business Insider. • Established credibility and industry-wide awareness for Amobee’s mobile advertising marketplace, garnered over 100 articles in two months, including Bloomberg Businessweek, Mobile Marketer, AdAge, VentureBeat, VentureWire, FierceWireless, RCR Wireless and more, resulting in 11 VC calls off the back of just one article.
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Public Relations And Social Media ManagerThe Pivot Conference Apr 2013 - Nov 2013I developed and executed public relations and social media programs to support the 2013 Pivot Conference and Social Week in New York. The Pivot Conference is a unique event, bringing together the leaders driving digital and social initiatives at major brands and agencies.Achievements include: • Directed public relations and social media programs to increase awareness for the 2013 Pivot Conference in New York, which saw over 400 leaders who drive social business change at the most prominent brands and agencies attend to discuss the future of social, mobile and digital strategy. • Managed on-site event operations and volunteers assisting in event operations. -
Account Supervisor, Digital Media - Social Media, Websites, Intranets, AppsPeppercomm Apr 2012 - Mar 2013New York, Ny, UsProvided client insight by identifying, developing and implementing digital initiatives across various platforms. Drove strategy for social media, website development, collateral development, blogs, microsites, advertising campaigns and content. Improved processes and output by keeping the user experience front and center to deliver the right content in the right channel at the right time.Achievements include:• Managed accounts with monthly budgets ranging from $10,000 to $50,000 for clients like Ernst & Young, Whirlpool, T.G.I. Friday’s, Tyco Fire & Security, Wilbur-Ellis, Pixi, and Origami Owl.• Provided clients with traditional media relations, crisis management and public relations support. Developed complete PR plans and scopes of work, wrote press releases, led media outreach and managed budgets. • Launched a strategic communications program to elevate the social media profiles of several partners at Ernst & Young to build influence and awareness among media, peers, potential clients and recruits on social networks and blog commenting. • Directed social media teams in community management and engagement, including managing T.G.I. Friday’s Twitter team and increasing followers and engagement by 10% monthly. • Developed digital messaging for T.G.I. Friday’s campaigns, including a multi-million dollar Last Friday celebration. • Coordinated Tyco’s evaluation and transition to Yammer to replace the traditional global intranet for nearly 24,000 employees as part of a multi-faceted campaign for the company’s spin-off of its Fire & Security division. -
Pr And Social Media Manager3Fold Communications Jun 2011 - Mar 2012Sacramento, California, UsCoordinated PR and social media efforts for our clients, helping brands connect to their customers and communities. 3fold is a marketing agency created with the principal mission of contributing to thriving communities.Achievements include: • Led public relations and social media efforts for technology, consumer goods and nonprofit clients: Grange Restaurant & Bar (Joie de Vivre), CGI of California, Mariani Packing Co., River City Food Bank, California Product Stewardship Council. • Crafted strategic communications plans for all clients, including crisis communications, internal communications, social media and media relations activities. • Created a strategic social media plan for CGI of California to solidify the company as a trusted government IT leader ahead of the state awarding Covered California marketplace technology contract. • Developed and facilitated public relations and social media training sessions for audiences including small business owners, nonprofit organizations and executives. • Executed a successful media strategy announcing the new executive chef at Grange Restaurant & Bar, securing coverage in local newspapers and live cooking demonstrations for three local TV stations. • Developed an influencer campaign for Grange with 12 local food bloggers to meet the new chef, experience a tasting menu and share their favorite soup recipe, with the winner selected to have their recipe appear on the Grange menu. -
Public Relations Account Manager - Consumer And B2B TechnologyFutureworks Pr Mar 2007 - Jun 2011UsDrove media relations outreach for various companies and startups -- from telecom to enterprise to Web 2.0 providing guidance and support in traditional PR, new media, and social media.Achievements include: • Developed and coordinated media relations, social media and public relations efforts for various clients in internet, mobile and consumer technology markets. • Secured prominent coverage in major outlets including the Mashable, Associated Press, the Wall Street Journal, TechCrunch, WIRED, Engadget, MSNBC and FOX Business News -
Sports Information DirectorCsu Stanislaus Aug 2004 - Mar 2007Turlock, Ca, UsSports Information director for the University's 14-sport athletic department. Located in Turlock, CA, Cal State Stanislaus participates in NCAA Division II athletics and in the California Collegiate Athletic Association. -
Assistant Director, Athletics Media RelationsUc Riverside Aug 2003 - Aug 2004Riverside, Ca, UsAssistant Director of Athletics Media Relations for the Highlanders intercollegiate athletics department. UC Riverside is an NCAA Division IAAA school affiliated with the Big West Conference. -
Sports Information AssistantSan Jose State University Sep 2001 - Jul 2003San Jose, Ca, UsSports Information Assistant with the Spartans Department of Athletics. The Spartans are an NCAA IA Insitution affiliated with the Western Athletic Conference. -
Senior Account AssociateFutureworks Jun 2000 - Sep 2001UsSenior Account Associate with FutureWorks PR, a hi-tech PR agency located in San Jose, CA.
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Aviation Electronics TechnicianUs Navy 1989 - 1996Washington, Dc, Us
Brian Blank Skills
Blogging
Social Media
Social Media Marketing
Public Relations
Digital Media
Digital Strategy
Content Strategy
Marketing Communications
New Media
Marketing
Facebook
Online Advertising
Seo
Advertising
User Experience
Media Relations
Strategy
Digital Marketing
Marketing Strategy
Crisis Communications
Press Releases
Social Networking
Writing
Market Research
Strategic Planning
Mobile Marketing
Wordpress
Nonprofit Consulting
Training And Development
Community Management
Start Ups
Leadership
Online Marketing
Brian Blank Education Details
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San José State UniversityPublic Relations
Frequently Asked Questions about Brian Blank
What company does Brian Blank work for?
Brian Blank works for School Board
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Brian Blank's current role is retired teacher.
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What schools did Brian Blank attend?
Brian Blank attended San José State University.
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Brian Blank has interest in Led Lighting, Writing, Mobile, Computers, Social Media, Sports, See 5, Children, Blogging, Digital Media.
What skills is Brian Blank known for?
Brian Blank has skills like Blogging, Social Media, Social Media Marketing, Public Relations, Digital Media, Digital Strategy, Content Strategy, Marketing Communications, New Media, Marketing, Facebook, Online Advertising.
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