Brian Blank Email & Phone Number

Carlsbad, CA, US

Oceanside, California, US

Joined this amazing team of Dream Makers to push the envelope through engaging content that supports our member growth. Looking forward to amazing things!

• I am a creative communications professional available to help take your company or project to the next level. Whether you are looking for public relations, digital strategy and implementation, social media, content.
• Evaluated data, completed internal interviews and collected third-party research to develop blog posts and white papers for a predictive maintenance startup within a Fortune 500 company.
• Guided early-stage communications strategy and content development for Mystic Brewery before its public launch, including copywriting and crafting press releases.
• Spearheaded media relations efforts announcing customer support startup Get Satisfaction’s $6 million Series and rebranding activities.
• Designed strategic communications program for Wrike’s project management platform and CEO, securing interest from top-tier tech media.

Atlanta, GA, US

• Helping to tell evolving brand story of Splitit to a diverse audience, including employees, merchants, consumers, investors, media, analysts and other key stakeholders. Achievements include:
• Created and guided external and internal communications strategies, including messaging, product positioning, media relations, investor relations and content strategies to support 34% YOY annual growth.
• Built the company’s in-house communications function from the ground up to differentiate Splitit in the burgeoning and congested Buy Now, Pay Later (BNPL) sector, improving share of voice (SOV) by over 45%.
• Drove external communications strategy and managed PR agency partners in the US, UK and Australia, attaining a 40% YOY increase in overall earned media coverage.
• Conceptualized the “Installments-as-a-Service” product name and positioning to communicate a pivot to a SaaS model through strategic media outreach resulting in message pull through over 85% post-pivot.
• Executed investor relations (IR) activities to support the company’s listing on the Australian Securities Exchange by developing quarterly and annual reports, market announcements and investor presentations.

San Francisco, CA, US

• Account Director providing award-winning communications services to a range of deep tech clients. Directed strategic communications for 5+ clients in fields like energy and utilities (Itron), pharmaceutical technology.
• Oversaw $1.1M in annual revenue, managing 5-10 team members.
• Spearheaded top-of-funnel sales enablement for NGD Systems. Advocated the emerging field of computational storage for edge computing, improving SEO and increasing website referral traffic by 18%.
• Conducted market research and analysis to identify gaps in Itron’s messaging to develop a communication plan that increased media coverage by 40%, improving brand reputation and customer engagement.
• Launched Concentric.ai, an AI-based solution for data security, developing a comprehensive launch plan, messaging and supporting collateral, leading to over 20 media mentions in one week.
• Guided customer case studies and customer reference programs for Odaseva, including managing content, pipeline and deliverables for 10 customers.

Chicago, IL, US

• Editor and writer at Reef Builders, the industry's top marine and reef aquarium blog, whose tagline is: "We obsessively cover the saltwater aquarium hobby." Accomplishments include:
• Improved the audience size and quality of content for the top marine and reef aquarium media outlet, with over 20,000 unique visitors a day.
• Wrote over 1,500 articles, steered day-to-day editorial and website management on WordPress and attended industry events to develop content, including social posts.
• Implemented site branding and style guide to keep consistency with a global team of freelance and expert guest writers while improving the quality and length of articles to deliver more compelling content.
• Fostered beneficial relationships with experts, academia, public aquariums, conservationists and vendors.

San Francisco, CA, US

• On September 10, 2018, OneChocolate became part of Allison+Partners, an award-winning global communications agency with 29 offices and more than 400 employees worldwide. Part of the B2B team serving enterprise clients.
• Administered $1 M in annual revenue for clients, managing 5-10 employees.
• Headed Bloom Energy’s media strategy ensuring its resiliency message for solid-oxide fuel cells was covered in national business, technology and trade media.
• Launched explainable AI startup FiddlerLabs.ai, developed outward messaging, delivered counsel and media training to CEO and CPO, and established analyst relations and media outreach programs.
• Directed North American PR efforts for Callsign, delivering over 50 unique articles, 12 bylines and a World Economic Forum Technology Pioneer Award in the first 18 months of the relationship.
• Collaborated with Teradata’s Customer Advocacy team to increase media coverage and market awareness by engaging customers like Siemens Healthineers, Larry H. Miller and the Wharton Business School.

London, King's Cross, GB

• Continued development of the company's growing US team to deliver creative, actionable and effective communications programs for a client roster that included rising stars and established brands in consumer and B2B in.
• Coordinated global PR efforts for Skybox Security, managing partner agencies across the US, UK, France and Germany while increasing US media coverage by over 25% YOY.
• Expanded North American media and analyst relations success for Utimaco, supporting key initiatives around quantum-safe cryptography, acquiring rival Atalla and support at industry events.
• Revitalized QuintessenceLabs’ communication programs, including SEO and social media, improving media coverage by 25%, website traffic by 30%, and securing a TEDx speaking slot with over 1.3M views.

London, King's Cross, GB

• Promoted to director after one year of developing the growing US team and client roster. Achievements include:
• Developed the North American PR program WiZ to launch the smart lighting company in this important market, increasing awareness and sales before an eventual acquisition by Philips Lighting.
• Spearheaded a comprehensive PR program for Peel, landing premium-tier media coverage, including the Wall Street Journal, Variety, Forbes and CNBC, resulting in a 200% increase from 50 to 150 million users.
• Led North American media and analyst relations efforts for Aeris Communications and Sierra Wireless, supporting smart utility monitoring, fleet management, asset management and other key industries.
• Shaped strategic communications for Mosaik to shape government policy around rural broadband deployments, leading to the CEO testifying in front of the US House of Representatives Energy and Commerce.

London, King's Cross, GB

• Provided strategic and creative communications programs for the agency's consumer and B2B technology client base. Achievements include:
• Drove North American media and analyst relations efforts for Aeris Communications, supporting IoT communications and telematics for digital health, public transportation, public safety and other vital areas.
• Provided messaging and positioning, conducted media outreach, and worked closely with leaders across the organization to develop and deliver messaging that reached diverse audiences internally and externally.
• Shaped and drove consumer acquisition outreach for Moovit’s urban mobility app, raising the company’s profile through coverage in top-tier outlets like Fast Company, TechCrunch, The Next Web and Business Insider.
• Established credibility and industry-wide awareness for Amobee’s mobile advertising marketplace, garnered over 100 articles in two months, including Bloomberg Businessweek, Mobile Marketer, AdAge, VentureBeat.

• I developed and executed public relations and social media programs to support the 2013 Pivot Conference and Social Week in New York. The Pivot Conference is a unique event, bringing together the leaders driving.
• Directed public relations and social media programs to increase awareness for the 2013 Pivot Conference in New York, which saw over 400 leaders who drive social business change at the most prominent brands and agencies.
• Managed on-site event operations and volunteers assisting in event operations.

New York, NY, US

• Provided client insight by identifying, developing and implementing digital initiatives across various platforms. Drove strategy for social media, website development, collateral development, blogs, microsites.
• Managed accounts with monthly budgets ranging from $10,000 to $50,000 for clients like Ernst & Young, Whirlpool, T.G.I. Friday’s, Tyco Fire & Security, Wilbur-Ellis, Pixi, and Origami Owl.
• Provided clients with traditional media relations, crisis management and public relations support. Developed complete PR plans and scopes of work, wrote press releases, led media outreach and managed budgets.
• Launched a strategic communications program to elevate the social media profiles of several partners at Ernst & Young to build influence and awareness among media, peers, potential clients and recruits on social.
• Directed social media teams in community management and engagement, including managing T.G.I. Friday’s Twitter team and increasing followers and engagement by 10% monthly.
• Developed digital messaging for T.G.I. Friday’s campaigns, including a multi-million dollar Last Friday celebration.

Sacramento, California, US

• Coordinated PR and social media efforts for our clients, helping brands connect to their customers and communities. 3fold is a marketing agency created with the principal mission of contributing to thriving.
• Led public relations and social media efforts for technology, consumer goods and nonprofit clients: Grange Restaurant & Bar (Joie de Vivre), CGI of California, Mariani Packing Co., River City Food Bank, California.
• Crafted strategic communications plans for all clients, including crisis communications, internal communications, social media and media relations activities.
• Created a strategic social media plan for CGI of California to solidify the company as a trusted government IT leader ahead of the state awarding Covered California marketplace technology contract.
• Developed and facilitated public relations and social media training sessions for audiences including small business owners, nonprofit organizations and executives.
• Executed a successful media strategy announcing the new executive chef at Grange Restaurant & Bar, securing coverage in local newspapers and live cooking demonstrations for three local TV stations.

US

• Drove media relations outreach for various companies and startups -- from telecom to enterprise to Web 2.0 providing guidance and support in traditional PR, new media, and social media.Achievements include:
• Developed and coordinated media relations, social media and public relations efforts for various clients in internet, mobile and consumer technology markets.
• Secured prominent coverage in major outlets including the Mashable, Associated Press, the Wall Street Journal, TechCrunch, WIRED, Engadget, MSNBC and FOX Business News

Turlock, CA, US

Sports Information director for the University's 14-sport athletic department. Located in Turlock, CA, Cal State Stanislaus participates in NCAA Division II athletics and in the California Collegiate Athletic Association.

Riverside, CA, US

Assistant Director of Athletics Media Relations for the Highlanders intercollegiate athletics department. UC Riverside is an NCAA Division IAAA school affiliated with the Big West Conference.

San Jose, CA, US

Sports Information Assistant with the Spartans Department of Athletics. The Spartans are an NCAA IA Insitution affiliated with the Western Athletic Conference.

US

Senior Account Associate with FutureWorks PR, a hi-tech PR agency located in San Jose, CA.

Washington, DC, US