Brian Collins Email & Phone Number

North Sydney, Nsw, Au

Ie

Working on a freelance capacity with some epic brands.

North Sydney, Nsw, Au

Built a system & team to punch above our weight, culminating in winning iconic AU brands.Won several global accounts & built tactics / teams to service them. Revamped outreach & internal lead strategy which lead to a 5x'ed MRR through a combination of SME's & household names.Lead dynamic retention & upsell strategies across the board vastly improving the agency client lifetime value. Added Amazon, E-Retail & attribution software services to our point of differentiation.Grew team from 3 to 9 while improving profitability MoMSome of the clients along for the ride;Charter Hall, Boral, Fantastic Furniture, Eckersley’s and many more, spanning from Ecom to lead generation for B2B and B2C

Dublin, Ie

Global role. Lead the digital performance charge on all things Strong Roots in primary markets US, UK & Ireland. Building an ecosystem for emerging markets. Create a robust & efficient global funnel across Meta, TikTok, Pinterest, Reddit, Amazon, Amazon Fresh, Walmart, Kroger, Sainsbury's, ASDA, Waitrose, Morrison's & Woolworths. Implemented an omnichannel buying approach that was matched by a modern approach to creative optimisation & scale. Beat KPI's across every platform & maximised efficiencies by understanding the brand / optimisation limitations (No D2C at this point)Drove a fresh $2million of digital revenue across Amazon & E-Retail Setup launch & retention plan for D2C subscription service

Depending on your turnover - You Don't Need (An) Agency. I work with a little black book of amazing freelancers to work with ambitious startups who require clever scaling. You need to make every penny count so don't waste any budget that will not have an instant return. For larger companies who require a bigger agency setup - I recommend & introduce companies to sh*t hot agencies who can help your company move to the next level. Who we work with; SISU Phizz&OpenFulham Dental ClinicHampstead AestheticsSimple ThingsTweezerfileHunter & BooJimmy Choo AcademyMediPlacementNeed someone / an agency / a chat? Drop me a line on Brian@YDNAdigital.com

Gb

Ogilvy in the UK is home to the most diverse range of creative thinkers and doers, united in a single cause: making brands matter.- Scaled team from 1 (me) to 8 members. - Won several large accounts such as Mattel EMEA & Nokia. - Beat Facebook global record for a Brand Lift Study in shifting sentiment- Improved client retention & scaled revenue by over 5x

London, England, Gb

For 2 and a half years, I was fortunate enough to lead a fantastic team of skilled digital marketers who specialise in content, paid media, SEO, design, video, web development, influencer marketing and much, much more. Some highlights: - Drove 2811 total prospects, with a cost per acquisition of £17.58 in Q1 for a Nationwide Gym- Launched and executed a hugely viral campaign for an automated iron machine. The campaign received 125,325 sign - ups from all activity within a 1 month period, totalling over 100m views (video was in UNILad, LadBible, Daily Mail etc). Now sitting on over 300,000 sign ups- Following an awareness campaign for a fashion brand - the campaign assisted in £55,750 worth of sales in a 2 month period. - Rebranded a service office space in London, driving 290% increase in website hits year on year with limited media spend. One campaign in particular (using Facebook lead gen form) generated a sale of a contract worth over 100k for the client.

London, London, Gb

- Developing and driving digital strategies in existing and new accounts, encompassing: social media, content creation and promotion, SEO, PPC, link building.- Identifying emerging technologies and trends to support clients’ business objectives.- Research and analyse client markets and competition.- Drive business development within clients and with the MD and Sales Director to identify new account opportunities.- Identifying areas for optimisation within campaigns.- Working closely with internal/external teams to develop and execute strategic programs to support clients’ business objectives.- For Columbus Travel Media, taking on a collaborative role in the ideation, development and iteration of digital campaigns and online experiences.- Report generation.- Project Management.

London, Gb

- Introducing and implementing digital strategies for a variety of brands in very different fields. - Improving and maintaining social media platforms.- Content writing, blogging, content strategy.- Working with brands and in house marketing teams to improve their digital exposure.- Using social media to attract new followers and build relationships with our clients.- Introducing new strategies for online exposure and consumer interaction.- Working with web team for development of newly acquired websites.- Networking and contact building.

Dublin, Ie

- Manage and maintain several different RTE social media websites. (Twitter, Facebook, LinkedIn etc).- Interact, moderate and encourage interaction with over 300,000 followers (fans, contributors and businesses) on various social media websites for different shows including Ireland’s most listened shows; “Today with Sean O’Rourke” and “Liveline”. - Create original content and proof reading all websites to ensure all content is correct, fully optimised, fresh and relevant copy with SEO in mind to achieve highest possible rankings in search engines.- Meet clients to understand their advertising strategy and building up a picture about their target audience from Social Media research.- Manage blogger contributions and contribute to blogs. - Edit highlights and images from specific programmes and publish podcasts on RTE radio websites and itunes.- Develop and grow presence of RTE celebrity profiles on different Social Media avenues. - Prioritise content and decide what’s most ‘newsworthy’.- Assist and undertake with social media training for company staff when required.

- Host of "Weekend Breakfast" between 8am-10am every weekend- Research topics and coordinate guests for radio show- Write scripts and organize playlists

- Co-create and produce viral video and campaign; “#5Ways Americans Invented St. Patrick’s Day” for St. Patrick’s Day Festival in Ireland. - Increase online and social media presence of the US Embassy. - Advise on social media tone and strategy to support the viral video.- Featured on the front page of Irishtimes.com, Dailyedge.ie, IrishAbroad.com & Broadsheet.ie with several articles written about the campaign.

- Play a key strategic role in the non-profit organisation with overall responsibility for the development of an effective PR plan and rebranding of organisation. - Act as a focal point of communication within the company, consulting with over 50 artists and media outlets to garner participation and support for an auction fundraiser.- Drive the organisation’s online presence through the maintenance, development and upkeep of the website.- Maintain senior accountability for social media activities, covering Facebook, Twitter, blogs and additional social avenues.- Raising the scope for revenue generation by contacting and negotiating with potential sponsors for fundraising events.- Successfully raised enough money to begin construction of an educational village in Varanasi, India.- Place stories in The Sunday Business Post, Irish Arts Review, Image Magazine and other key news outlets.- Raised the scope for revenue generation by contacting and negotiating with potential sponsors for fundraising events.

- Manage stage logistics, working to ensure the smooth running of shows through the coordination of schedules and acts.- Provide supervision and direction to a dedicated team of four personnel, with responsibility for the allocation of workloads and the performance management of staff.- Employed strong leadership skills in the stage management of a portfolio of events within the summer festival season.- Demonstrated excellent organisational and planning skills in the role, with responsibility for the coordination of guest bookings, transport and accommodation.- Successfully completed 2 month contract with an offer to extend.

Dublin 1, Dublin, Ie

- Successful in the completion of an internship with Classic Hits: 4fm, taking an active role in the planning and delivery of program content- Demonstrating excellent organisational and planning skills in the role, with responsibility for the coordination of guest bookings, transport and accommodation- Playing a role in the marketing of the radio station through the management and update of social media sites- Undertaking all other tasks and responsibilities required to ensure the successful transmission of shows, including the innovation of new features and content for broadcast

- Successful in the completion of a three-year tenure as Communications Manager, with responsibility for the development and rollout of campaign plans to maximise exposure for events and tours- Retaining overall accountability for the creation of new marketing materials, including brochures and additional promotional documentation- Driving levels of interests in the label’s acts through the management of online promotional activities, leading to +200,000 plays for each act on social media websites- Responsible for the coordination of tour dates within Ireland, including the Set Your Goals/No Trigger, ‘Mutiny! In The UK Tour’

Bsc In Multimedia, Multimedia

Higher National Diploma In Media Production, Media Production

Irish Leaving Certificate