Brian Finnerty Email and Phone Number
Brian Finnerty work email
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Brian Finnerty personal email
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I am a senior marketing executive with deep experience leading successful marketing teams. I believe that marketing can deliver extraordinary results when it harnesses the right blend of full-funnel demand, sales alignment, and rich customer insights. My expertise includes brand strategy, B2B demand generation, and global customer acquisition from mid-market to Fortune 500. Specialties:• Creative brand development, positioning, and messaging• Global demand generation and pipeline acceleration• Buying committee engagement across search, social and display channels • Account-based marketing with Sales and CX alignment• Content marketing that maps to the buyer's journey• Thought leadership at industry conferences and virtual summits• Developer marketing and SaaS platform evangelism• Building motivated, high-performance marketing teams• Launching and running global Customer Advisory BoardsI've also served on the Customer Advisory Board for 6sense and as a strategic advisor to Sendoso.
D2L
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Chief Marketing OfficerD2L Apr 2024 - PresentKitchener, On, CaI have the privilege of leading D2L's global marketing organization as we grow market share, win new customers, and transform people's lives through education.
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Sendoso AdvisorSendoso Apr 2022 - Apr 2024San Francisco, California, Us -
Vice President, Revenue MarketingUdacity Mar 2021 - Apr 2024Mountain View, California, UsI led Revenue Marketing for Udacity, including both Enterprise and Consumer go-to-market motions. My core responsibilities included demand generation, field marketing, digital marketing, product marketing, content marketing, marketing ops, and ABM. -
Vice President, Growth MarketingDemandbase Aug 2019 - Feb 2021San Francisco, Ca, UsI led the growth marketing team with responsibility for all growth channels, including webinars, direct mail, field, events, digital ads, and content marketing. Other core deliverables included the following:• Managed all net new pipeline creation, both SaaS and Ads, in partnership with sales.• Led integrated marketing campaigns, from planning to messaging and execution.• Oversaw customer marketing, including onboarding, case studies, referrals, and expansion.• Owned full marketing technology stack and global marketing operations. -
Senior Director, MarketingMarin Software May 2017 - Aug 2019San Francisco, Ca, UsI managed a global marketing team responsible for content marketing, demand generation, digital advertising, events, field marketing, and PR. Our primary focus was on running scalable marketing campaigns that generated qualified enterprise opportunities to support the sales pipeline at Marin. -
Crux AdvisorCrux Informatics Mar 2017 - May 2017San Francisco, California, UsI setup the core marketing functions at Crux, including rebranding the company, creating a positioning/messaging framework, and launching the new website. I also built out the marketing plan and budget to support the new platform launch, including all content marketing and demand generation activities to drive new business. -
Director, MarketingSmaato Jan 2016 - Feb 2017New York, New York, UsI was responsible for overseeing the growth and development of Smaato's marketing organization. My team's role was to demonstrate how Smaato's platform connects publishers and app developers with demand partners and global advertisers. I was responsible for content marketing, demand generation, social media, PR, sales enablement, and customer advocacy. -
General Manager - Technology Demand GenerationIntuition Publishing Ltd. Apr 2014 - Jan 2016Dublin, -, IeI was responsible for managing the growth of Intuition's technology client base in the U.S. My duties included building a team to generate global demand for the company's portfolio of mobile learning and software team training solutions. I also had responsibility for branding, positioning and pricing of the technology stack for enterprise clients. -
Vice President, MarketingInnerworkings Inc. Jan 2008 - Apr 2014San Francisco, Ca, UsI managed a marketing team that focused on lead generation, product adoption, and running global marketing campaigns to fill the sales funnel. I also ran the inside sales team, marketing communications, e-commerce, and enterprise customer acquisition programs. Lastly, I created the company's active developer community, which has over 250,000 members, and all associated loyalty programs. -
Director, Product MarketingInnerworkings Inc. Jan 2003 - Dec 2007San Francisco, Ca, UsI was responsible for creating the company's quarterly product roadmap, which captured the needs of enterprise customers. Articulating and prioritizing these needs for the R&D team was a key part of my role. I also managed the company's relationship with Microsoft through the Gold Certified Partner and Visual Studio Industry Partner (VSIP) programs. Product adoption was a key responsibility in this role, which I grew by leveraging industry partners, developer community events, coding contests, and integrated campaigns.
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Cloudwords AdvisorCloudwords, Inc. Jan 2011 - Sep 2011San Francisco, Ca, UsAs a senior marketing advisor to the CEO, I established the following core marketing functions:• Generating a database of 50,000 targeted leads and contacts• Implementing a marketing automation system from scratch • Running global content marketing, lead scoring, and nurturing campaigns -
Content Development ManagerSkillsoft Mar 2000 - Nov 2002Nashua, New Hampshire, UsI created and ran a 15 person business unit delivering streaming video content and launched an e-learning solution for the healthcare vertical, delivering $5M in revenue during the first year of implementation. -
Technical Writing Department ManagerSkillsoft Jan 1998 - Feb 2000Nashua, New Hampshire, UsI managed department of 35 technical writers with an annual budget of $5M USD. This role involved ongoing hiring, mentoring, and performance review activities in addition to managing a full departmental production schedule.
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Project ManagerSkillsoft Jan 1997 - Dec 1997Nashua, New Hampshire, UsI ran two high-performance offshore development centers, overseeing the work of technical writers, editors, graphic designers, and software developers.
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Technical WriterSkillsoft Nov 1995 - Dec 1996Nashua, New Hampshire, UsI was a technical writer for e-learning courses on Visual Basic, COBOL, JavaScript, Windows NT, and various end-user software applications.
Brian Finnerty Skills
Brian Finnerty Education Details
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University College DublinEnglish
Frequently Asked Questions about Brian Finnerty
What company does Brian Finnerty work for?
Brian Finnerty works for D2l
What is Brian Finnerty's role at the current company?
Brian Finnerty's current role is CMO, Strategic Marketing Leader, B2B Marketing Specialist, Marketing Advisor & Board Member.
What is Brian Finnerty's email address?
Brian Finnerty's email address is bf****@****ngs.com
What is Brian Finnerty's direct phone number?
Brian Finnerty's direct phone number is +141527*****
What schools did Brian Finnerty attend?
Brian Finnerty attended University College Dublin.
What skills is Brian Finnerty known for?
Brian Finnerty has skills like Leadership, Product Marketing, Positioning, E Commerce, .net, Sales Process, Social Media, Strategic Partnerships, Salesforce.com, Online Marketing, Content Management, Account Management.
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