Senior Vice President / General Manager Of Fisher-Price
Current
Apr 2024 - Present
AeroLeads people directory · profile
Brian J. Fitzharris Email & Phone Number
Senior Vice President / General Manager of Fisher-Price
at
Mattel, Inc.
1 work email found
@mattel.com
2 phones found area 310
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Senior Vice President / General Manager of Fisher-Price
Location
East Aurora, New York, United States
Who is Brian J. Fitzharris? Overview
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Quick answer
Brian J. Fitzharris is listed as Senior Vice President / General Manager of Fisher-Price at Mattel, Inc., based in East Aurora, New York, United States. AeroLeads shows a work email signal at mattel.com, phone signal with area code 310, and a matched LinkedIn profile for Brian J. Fitzharris.
Brian J. Fitzharris previously worked as Chief Commercial Officer (CCO) at Playmonster and Co-Founder / Principal at Flex Management Llc. Brian J. Fitzharris holds Master Of Business Administration (M.B.A.) from Usc Marshall School Of Business.
Company email context
Email format at Mattel, Inc.
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bfitzharris@mattel.com
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Profile bio
About Brian J. Fitzharris
I am obsessed with delivering results.My career has been built on driving brands, collaborating on innovative products, and executing creative programs that grow the top and bottom of the P&L. I am a versatile, end-to-end leader who loves to sink his teeth into turnarounds and fixers. I can distill critical business challenges, establish a strategic vision, plot the roadmap, and execute.Beyond my expertise in brand, product, media (traditional and digital), commercial execution, and P&L optimization, I have a strong network of agencies, vendors, and high-impact players to leverage to make an immediate difference.
Listed skills include Marketing Strategy, Brand Management, Marketing, Advertising, and 46 others.
Current workplace
Brian J. Fitzharris's current company
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10 roles
Brian J. Fitzharris work experience
A career timeline built from the work history available for this profile.
Chief Commercial Officer (Cco)
Responsible for driving the growth and success of the Global Sales and Marketing organizations, e-commerce operations, and go-to-market strategies.
Nov 2023 - Apr 2024
Co-Founder / Principal
Executive consultant providing Fractional Chief Sales & Marketing Officer services, including go-to-market strategies, revenue acceleration, and enterprise alignment.
Feb 2023 - Nov 2023
Vice President Of Sales / Head Of The Walmart & Sam'S Club Account
• Led the company's largest field sales office (22+ employees) and drove the $1.2B Walmart / Sam's Club relationships (#1 Customer)• Reversed a 10-year POS & Sales slide, delivering 3-year CAGR of +9% and grew omni POS +$169MM.• Rebuilt the team and expanded Space by +16%, Points of Distribution by +38% vs. 2019.
Sep 2019 - Jan 2023
Vice President / Head Of Marketing - Asia Pacific / Global Emerging Markets
• Led marketing strategy and implementation across Asia-Pacific, Eastern Europe, Middle East, and Africa. Team included consisted of 89 FTEs (14 co-located, 75 far-flung).• Strengthened P&L through marketing transformation initiatives – KPI definition, product rationalization, and zero-base budgeting. • Executed full, regional media agency review. Implementation significantly increased media effectiveness while delivering a 41% reduction in spend.
May 2017 - Aug 2019
Senior Director Of Global Marketing - Barbie
• Developed and executed global product marketing and commercialization strategies for Barbie, growing the business +$167MM (+20%) in 2 years.• Overhauled the line architecture, reset product value, adjusted pricing, and strategically repositioned SKUs.• Spearheaded initiatives like Fashion Doll Task Force, China Customized Mom Benefits, and “Project Dawn,” which launched body diversity and extended ethnic variety in the Barbie product line. The latter generated 5.6B media impressions, a TIME Magazine cover story, +15% WW POS growth for Barbie Fashionistas line, & won Toy of the Year.
May 2014 - May 2017
Director Of Global Marketing - Mattel Entertainment
• Developed commercial viability analyses, 3-year P&Ls, and go-to-market franchise-development action plans for dormant/regional Mattel IP. • Executed TV show development, comprehensive digital experiences, and marketing/media assets to launch brands across 100+ countries. • Delivered 70% growth across global brand launches / expansion initiatives.
Oct 2012 - May 2014
Sr. Marketing Manager Of Boys Toys - Central, Northern, Southeastern Europe, Middle East, And Africa
• Led pan-regional marketing efforts for Mattel's Vehicles, Action Figures, and Games business units. • Portfolio included 30+ brands, both owned and licensed IP from all the major studios.• Delivered +21% portfolio growth during tenure.
Apr 2010 - Oct 2012
Marketing Manager - Hot Wheels
• Developed and executed global brand, product, and content marketing for Hot Wheels -- the #1 Vehicle Brand in the World, representing $690MM in worldwide volume. • Drove a brand repositioning, defining Hot Wheels' vision and purpose with a long-term objective of expanding revenue streams beyond children's toys.• Efforts resulted in record-setting performance on the brand, turning around the business after 6 years of declines.
Jul 2006 - Apr 2010
Chief Of Staff
Jul 2001 - Jul 2004
2 education records
Brian J. Fitzharris education
Master Of Business Administration (M.B.A.)
Usc Marshall School Of Business
Bachelor Of Arts (B.A.), History
University Of Arizona
FAQ
Frequently asked questions about Brian J. Fitzharris
Quick answers generated from the profile data available on this page.
What company does Brian J. Fitzharris work for?
Brian J. Fitzharris works for Mattel, Inc..
What is Brian J. Fitzharris's role at Mattel, Inc.?
Brian J. Fitzharris is listed as Senior Vice President / General Manager of Fisher-Price at Mattel, Inc..
What is Brian J. Fitzharris's email address?
AeroLeads has found 1 work email signal at @mattel.com for Brian J. Fitzharris at Mattel, Inc..
What is Brian J. Fitzharris's phone number?
AeroLeads has found 2 phone signal(s) with area code 310 for Brian J. Fitzharris at Mattel, Inc..
Where is Brian J. Fitzharris based?
Brian J. Fitzharris is based in East Aurora, New York, United States while working with Mattel, Inc..
What companies has Brian J. Fitzharris worked for?
Brian J. Fitzharris has worked for Mattel, Inc., Playmonster, Flex Management Llc, Mattel Asia Pacific, and Mattel Gmbh.
How can I contact Brian J. Fitzharris?
You can use AeroLeads to view verified contact signals for Brian J. Fitzharris at Mattel, Inc., including work email, phone, and LinkedIn data when available.
What schools did Brian J. Fitzharris attend?
Brian J. Fitzharris holds Master Of Business Administration (M.B.A.) from Usc Marshall School Of Business.
What skills is Brian J. Fitzharris known for?
Brian J. Fitzharris is listed with skills including Marketing Strategy, Brand Management, Marketing, Advertising, Brand Development, Consumer Products, Customer Insight, and Integrated Marketing.
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