* Responsible for driving top-of-funnel growth by optimizing organic search and direct traffic channels to increase visibility for primary search terms and Reddit business solutions.* Leading strategic SEO initiatives to attract high-quality sign-ups and email captures, targeting mid-sized SMBs with tailored solutions.* Enhancing discoverability of Reddit's business tools through targeted keyword optimization and data-driven content strategies.* Partnering cross-functionally to align search visibility goals with marketing campaigns, ensuring measurable outcomes for lead generation and engagement.

* Leveraged new and underutilized channels to reach a wider audience and improve organic visibility on platforms beyond Google’s Search Engine. * Researched each channel, assess competitors and user behavior, and formulate strategies that align with the objectives and goals of the marketing team.* Worked closely with other stakeholders, such as content creators, SEO strategy, and marketing teams to develop and implement channel-specific strategies.

* Responsible for improving organic search visibility for Square’s front door products: Square POS, Square for Retail, Square for Restaurants & Invoices.* Deep collaboration with product marketing managers, editorial team/copywriters, engineers/design technology teams, marketing analytics, brand team, and international SEO counterparts. * Track record includes four consecutive years of substantial YoY improvements in traffic, signups, and page 1 (Google-US) non-branded keyword rankings for Square Payroll, Square Payments & Square Appointments.* Longest tenured member of Square's fast-growing Global SEO Team who has led efforts in site migrations/localizations, internal linking audits, and content series expansions.

* Developed, implemented, and finetuned scalable testing program to optimize conversion rates for e-commerce lifestyle/fashion brands, including Eagle Creek, Frye Boots, NYDJ, Paige Denim, Hudson Jeans, Juicy Couture & CamelBak. * Leveraged SEO knowledge regarding user engagement to inform decisions on CRO test designs aimed at increasing product listing/description page views, add-to-cart rates, and, ultimately, checkout rates.* Led and delegated a team of account managers, SEO specialists, and copywriters to ensure 30+ clients were getting full-serviced SEO strategies.

* Responsible for managing SEO campaigns from start to finish for agency's top-grossing clients. * Set up campaign goals, defined metrics for success, developed creative assets and worked with other teams to ensure campaigns were executed effectively.* Maintained a positive relationship with clients and kept them informed of progress and results.* Conducted regular SEO audits and analyses to identify opportunities for improvement and areas that needed attention (eg. website traffic, user behavior, and competitor activity).