Brian Munroe Email & Phone Number

Team Leader and Data Analyst responsible for Marketing reporting, campaign analytics, customer insight, data modeling and process automation. Recent accomplishments:• Managed team of analysts and contractors responsible for creating several Tableau dashboards designed to inform Senior Management of marketing’s impact on total pipeline including Sales Enablement, Account Based Marketing, Inbound, Events, Email, Digital, and Outbound Campaigns. Provided Key Performance Indicators such as ROI, Conversion Rates, Click Through Statistics, Cost per Lead and Cost per Customer to better understand campaign effectiveness and inform Marketing and Sales Strategies.• Partnered with the Digital Marketing team to mitigate a 35% budget reduction through paid search keyword analytics and optimization while maintaining sales goals.• Designed several test programs to measure campaign effectiveness and developed weekly reporting to outline results and to determine what marketing tactics were effective.• Led team in developing a Marketing Analytics SQL Server solution, gathering information from several disparate systems, that was used for the creation of dashboards, ongoing analytics, ad hoc requests and empowering business partners with access for their own data requirements. • Created DNBi CIT, a custom tool designed to present customer level usage trends and prepare the sales teams for customer facing discussions on renewal, up sell, and cross sell opportunities.

Assisted the Northeast Area Marketing Metrics and Analysis team with ad hoc analyses, creating new processes for reporting, and providing customer related insight to the business. Automated key Customer Retention Report for use by Northeast Area President during bi-weekly staff meeting.

• Provided forecasting, financial modeling, ad hoc analyses, and month end reporting for $120M Risk Management Services Value Added Products Segment• Created and managed Customer and Product Revenue Data Solution used for forecasts, pricing, marketing, and budgeting, saving up to 40 staff hours per week• Standardized and automated segment level forecasting by creating detailed bottom’s up outlook processes• Performed Deep Dive Analyses at quarter end, used by Senior Management to formulate message to Investors and 10-Q/10-K reporting.• Developed and institutionalized key business metrics which modeled customer behavior by measuring retention, upsell, new or lost business, and flat/decline on customer spend, which drove both forecasting and planning processes across business

• Designed and managed relational customer database utilized across organization to drive marketing campaigns, financial reporting and contract sales, saving 40 staff hours per week, while reducing duplicate and disparate reporting and analyses.• Created and managed process for Annual Report Update Campaign which contributed to $7M in incremental customer usage.• Partnered with Business Intelligence to create and implement comprehensive Customer Satisfaction Survey, producing customized data set of unique contacts and customers. Tested to determine best practices for ensuring increased response rates and verifying representative sample could be completed, improving Year End Global Response Rates 5% from previous survey.

Self Employed and ran company that began working with Small and and expanded to Large Business Clients.Clients:Dun & Bradstreet • Analyzed, maintained and reported customer behavior throughout web migration effort to transform to web based company with 80% of revenues coming via Internet. • Partnered with Product Marketing to migrate 45K users of proprietary software to new release, with $250M in revenue at risk. Project was completed within seven months, with 99% success rate.• Engineered custom software for customer use in identifying Market Segments and designed opportunity analysis program for use by Energy Industry, in anticipation of pending deregulation legislation.• Designed complex ordering system for use by Business Education Services Department to sell diverse credit related business courses to existing customers.Bell Atlantic Nynex Mobile• Designed data entry system to track mobile phone accessories catalog sales. Performed necessary data entry and delivered final data set to complete the process.Small Business Clients • Small Business Desktop Publishing: Worked with several small businesses to help design and create various pamphlets, business cards, flyers.