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Throughout my career, I've had the opportunity to gain experience across most functional areas of an organization, including: Marketing, Sales & Marketing Ops, Sales Planning, Demand Generation, CRM, Project Management, Operations, Service, and Client Experience. I’m really passionate about building and empowering teams, and equally motivated by the idea of helping individuals, help themselves. It’s also not uncommon to hear me evangelize about another passion of mine – the customer! I've led many Client Experience, and Voice of the Customer initiatives, and have a good track record of converting customer insights into action. As you would expect, I'm a big advocate of using client & business data to make better business decisions.If you’d like to get in touch with me, try in-mail, or invite me to connect on LinkedIn.
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Avp, Growth EnablementSecurian Canada Jul 2024 - PresentToronto, Ontario, Ca -
Global Director, Revenue & Sales OperationsAptum Aug 2022 - Jul 2024Toronto, Ontario, Ca -
Director, Planning & ReportingPeople Corporation Nov 2021 - Aug 2022Winnipeg, Manitoba, Ca -
Director, Sales Planning, Reporting & AnalyticsSoftchoice Dec 2016 - Nov 2021Toronto, Ontario, CaSupported a fantastic Team that continued to find ways to evolve and deliver our annual Sales Plans, develop invovative approaches to visualize data to drive decision-making for our Leadership Team, as well as playing critical roles in key strategic initiatives like Segmentation and Business Transformation through meaningful, insight-based analysis. -
Senior Manager, Database Marketing & Business EnablementMlse (Maple Leaf Sports & Entertainment) Oct 2014 - Dec 2016Toronto, On, CaResponsible for two high performing teams, Business Enablement and Database Marketing, developing the strategies to deliver on the following objectives across all MLSE Brands, all tracked against KPIs in our monthly scorecard: 1. Lead Generation – through segmentation, inbound, lead scoring, email and call campaigns 2. Sales & Marketing Enablement – translation of existing processes into technology solutions3. Customer Profiles – preference management, data acquisition through digital channels4. Data Health – stewardship of customer dbase, data health regimen & scorecard, governance5. Sales & Marketing Automation – platform owner (MS Dynamics CRM, Eloqua MAP) & vision -
Senior Market Manager - Business Enablement & Lead GenerationTelus International Jan 2011 - May 2014Vancouver, British Columbia, CaPart of the Market Strategy Team, responsible for Lead Generation, Funnel Development & Management, Reporting, Target setting and Forecasting, as well as other strategic projects. Led a team of Market Development representatives responsible for both inbound & outbound, as well as owning over-arching responsibilities for the Client Relationship Management Platform and methodologies. Perform business analysis and develop Customer Experience, Sales & Marketing Strategies to support in-market activity, resource planning and territory plans. -
Senior Segment Manager, MarketingTelus Dec 2006 - Jan 2011Vancouver, British Columbia, CaPart of the Marketing Team, responsible for development of market segmentation strategy, target setting and forecasting, translating demand management framework into working model, go to market plans, Sales enablement and leading cross-functional segment steering team, with leadership of the Customer Experience Team and associated initiatives -
Business Marketing ManagerTelus Dec 2004 - Dec 2006Vancouver, British Columbia, CaDeveloped, managed & lead cross-functional teams responsible for launching national marketing campaigns to the Canadian Large Enterprise market to drive sales funnel and brand awareness, as well as the Business Unit owner of the Customer Experience Strategy, Research Plan and follow-up actions.
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Manager, Client Service ManagementTelus Jan 2002 - Dec 2004Vancouver, British Columbia, CaResponsible for leadership of a team of client service managers that served as a single point of contact for our most strategic, top 100 clients. Developed service excellence training and culture.
Brian Forrest Skills
Brian Forrest Education Details
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University Of Toronto - Rotman School Of ManagementOrganizational Leadership -
Queen'S UniversityTransformational Leadership
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Ryerson UniversityFinance Minor
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Woburn
Frequently Asked Questions about Brian Forrest
What company does Brian Forrest work for?
Brian Forrest works for Securian Canada
What is Brian Forrest's role at the current company?
Brian Forrest's current role is AVP, Growth Enablement.
What is Brian Forrest's email address?
Brian Forrest's email address is br****@****nal.com
What is Brian Forrest's direct phone number?
Brian Forrest's direct phone number is +141658*****
What schools did Brian Forrest attend?
Brian Forrest attended University Of Toronto - Rotman School Of Management, Queen's University, Ryerson University, Woburn.
What skills is Brian Forrest known for?
Brian Forrest has skills like Strategy, Cross Functional Team Leadership, Customer Experience, Lead Generation, Telecommunications, Team Leadership, Crm, Marketing Strategy, Leadership, Strategic Planning, Program Management, Business Strategy.
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