Brian Fosse Email & Phone Number

Atlanta, Georgia, Us

Hi! Keri and I are the husband and wife team behind Lalabu. As parents to five children, we have fallen in love with babywearing. After the birth of our first child however, we quickly realized that the carrier options were not always easy to use. We decided to change all that and went to work crafting the first-ever babywearing shirt for both moms and dads. Our Soothe Shirt and Dad Shirt are now top of the list for modern families around the world who want an easy transition into babywearing. It’s our hope that our babywearing products will give you the support and confidence you’re searching for in this beautiful season of life. -Brian + Keri

Lead ecommerce division by managing team and strategy of brand positioning, content strategy, user experience, marketplaces, pricing and promotions, email, ratings, and paid search.

Ecommerce Marketing Leadership Wrapped In a Systems Engineering Background.Specialties:Search Engine Marketing (SEM) - Paid Search (PPC, CSE)Large Pay-Per-Click Campaign Management (20,000+ Ad Groups)Google AdWords, Microsoft adCenter, Yahoo Search MarketingConsumer Shopping Engines (CSE) - Shopzilla, Google, NexTag, and AmazonMarketplaces - Selling on Amazon, eBay, Buy.com, ChannelAdvisorRetargeting - Criteo, TellApartWeb Analytics - Google Analytics, WhosOnMicrosoft Business Intelligence - PowerPivot for ExcelMicrosoft Office - Excel and Access Expert

Responsible for driving high converting traffic to National Builder Supply’s network of websites.Conceptualized and directed the implementation of several internal paid search tools: value-per-click keyword level bidding system, ad text generator, database driven campaign builder. Increased clicks to NBS.com 60% from 2009 to 2011 while simultaneously reducing ad spend as a percent of revenue.Managed ongoing account activities:Paid Search – Ad group creation, keyword bidding, ad text optimization, keyword researchCSEs – Feed optimization, bidding, engine specific promotional opportunitiesReporting – Measure campaign performance and generate insights

MyTypeface provided a web service that enabled users to make their own handwriting font in less than 30 minutes simply using their home printer and camera. Over 500 customers created personal fonts using this service.Directed business from conception to launch taking responsibility for vision casting, project planning, website design, logo creation, market research, competitive positioning, intellectual property concerns, company filings, and operations.

Carlsbad, Ca, Us

Designed and developed database to create, store and access antenna quotations. Overhauled ongoing project assessments through automated reports reducing production time hours per week.

Responsible for coordination, flow, and presentation of ministry events and service trips. Mentored senior leaders in the ministry through weekly 1-on-1's, small group meetings, and leadership groups.

San Francisco, Ca, Us

Created templates to streamline pricing analysis through payment calculation and note generation. Recovered $40,000 in 1st week as a result of resolved client contractual terms allowing review of new underpaid accounts.

Lake Buena Vista, Florida, Us

Developed park attendance forecasting tool increasing labor scheduling accuracy with a $72,000 direct cost avoidance. Conducted evaluation of emerging guest counting technologies. Cross-functional collaboration led to implementation at three key attractions and provided enhanced guest, cast, and client value over previous solutions.

Lake Buena Vista, Florida, Us

Developed a least-cost asset management strategy for cranes resulting in a $91,000 direct cost avoidance. Partnered with key personnel to gather and clarify attraction downtime causes. Consolidated results into a report to provide a comprehensive view of ride enhancement versus maintenance related issues for the Senior Vice President.

Full-Time Mba, Marketing, Organizational Behavior

Bachelor Of Science In Engineering, Industrial And Systems Engineering