Lead development and execution of sales strategies and tactics with 40 distributors in meeting and exceeding revenue, profit, sales, and executional goals in Southeast Region (TN, GA, NC, LA, AR, MS, SC, FLA, and AL).Built and developed route to market strategy with distributor network in the Southeast U.S.Developed volume driving pricing models and structures that maximized profitability of distributor partners and COOP Bev and Ale Works.Accountable for managing budgets, allocation of trade resources, and total expenses in the Southeast region.Provides sales and brand objectives to COOP marketing department to assist in the development and implementation of marketing strategies, POS, events, and advertising that built brand awareness, trial, and distribution.Utilized business intelligence and syndicated data to affect improvement in independent and chain account placements and sales performance.

Served as primary liaison between suppliers and sales teams in chain grocery, club channel, independent retail, fine wine, and on premise channels. Played critical role in achieving supplier and company objectives by implementing smart and effective brand plans and programs for sales teams and customers.* Directed complex portfolio of import and domestic wine suppliers generating $19.6M in net sales and 225 K case volume.* Part of integration team leveraging new Vistaar pricing platform to better negotiate complex pricing grids and meet challenging company and supplier expectations.* Improved inventory turns and reduced slow moving inventory by $800K or 22% over the past 5 months.* Leveraged and analyzed syndicated data and internal data to improve and sell new points of distribution and support new customer launches including Total Wine & More, Costco, and several key independent on and off premise customers.* Developed and cascaded effective programming to support sales execution and achieve executional and volume objectives.

Managed and motivated team of high performing key account managers in the sales and marketing of wine, spirit, beer, and non-alcohol beverage portfolio to the off premise national, regional, and convenience chains in Ohio, representing over $135M in revenue with annual increases that consistently exceeded goals. Developed and sustained profitable and mutually beneficial relationships with chain buyers, market managers, and customers.Responsibilities: strategic and tactical planning, program development and activation, performance management, budgeting, and pricing.Exceeded sales goals, performance metrics, and over-indexed share of new item authorizations and promotional activity through cross functional teamwork and delivering value to all business partners.

Directed sales, marketing, and execution for Diageo’s first nationally dedicated selling division as part of their NGG (Next Generation Growth) strategy. Developed off and on-premise programs and implemented tactics to grow volume, revenue, and visibility for Diageo/MHUSA wine, high proof, and low proof spirits.Achieved FY sales goals 3 consecutive years, grew wholesale sales volume to 1.06M cases from 919K +15%, increased revenue +13% and high proof spirit sales +16% over same timeframe.Responsibilities: - Leading team of 8 managers (Marketing, Key Accounts, and Training)- Strategic planning and program development- Maximizing sales execution- Successfully launching new brands- Post program and ROI analysis (quantitative and qualitative)- Pricing, forecasting, and budgeting

Created off and on-premise annual business plans, strategies and programming to grow sales, profitability, and market share of wine, high, and low proof spirits in Ohio, Michigan, and West Virginia. Implemented plans through Diageo market managers and distributor/broker networks in each state. Exceeded sales and key performance objectives yearly through program activation, cross-functional teamwork, and leadership.Responsibilities:- Launching new items and innovation planning- Program development and KPI management- P&L management- Data analysis, interpretation, and presentation development- Budgeting and forecasting

Managed and programmed Diageo wine portfolio through Illinois statewide distributor-Judge & Dolph. Supervised and directed team of 3 channel managers (Chains, On-Premise/Fine Wine, and Liquor/Downstate).Responsibilities included:- Brand portfolio growth - Strategic planning and driving execution- Performance and goal management- Budgeting and P&L management- Pricing