Brian F. Penn's Location
Columbus, Ohio, United States, United States
Brian F. Penn's Contact Details
Brian F. Penn personal email
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About Brian F. Penn
Marketing is my absolute JAM. It doesn't even feel like work, quite truthfully. I love assisting brands and companies in engaging with their target audiences. For more than 15 years, it was part of my everyday and I continue to enjoy it just as much as I did when I started; if not more.I've had the pleasure of traveling with and representing brands such as ESPN (College Gameday), Lego, HGTV, vitaminwater, and more. I started as a brand ambassador, passing our Ritz crackers and worked up to being a full-time tour manager and emcee. With that said, I've had the opportunity to see brands evolve from a great deal of perspectives. I have experience implementing grass-roots marketing strategies all the way up to big budget projects. It's been a great ride and I've loved every second.After 10+ years of representing phenomenal brands in the Experiential and Social Media Marketing industry, I decided to take a leap of faith and start my own company. clean kicks is Columbus Ohio’s #1 Premium Sneaker Treatment (shoe cleaning) service. My past experiences with other brands allows me to handle the marketing aspects of my company while holding down the daily shoe cleaning tasks as well. Photo & video content creation along with editing, logo/branding creation, maintaining a specific social “voice” and more remain part of my everyday activities. Now, it just happens to be for my business. PREMIUM SNEAKER TREATMENT. FOR PREMIUM SNEAKERHEADS.
Brian F. Penn's Current Company Details
Sneaker Expert
Brian F. Penn Work Experience Details
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Founder + Marketing DirectorPenn Media Co. May 2018 - Jun 2020Columbus, Ohio AreaI start a company with a desire to help. Penn Media Co. is a perfect conglomerate of all the things I've learned throughout the years. I strive to help small businesses develop and grow, grass roots style. What do we do? Great question!• Brand Strategy Development• Social Media Marketing• Reputation Management• Photography & Videography• Project & Event Management • Copywriting • Website Management • Marketing Campaign Strategies• Emcee | Event Hostingengaging•social•connections
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Diageo On Premise Specialist At Inspira MarketingInspira Marketing Group Aug 2015 - May 2018Columbus, Ohio AreaI was the "Life of the Party." I had 30 to 40 Accounts and it was my job to ensure my brands were well represented. Whether it was securing features, selling in new variants, spending all the money, hosting samplings/tastings, creating relationships, or posting on social media, it was all about the connections. • Call on Accounts Weekly • Build relationships with accounts within the assigned cluster• Train on core brand attributes and key selling points• Interact with Millennial consumers to promote Diageo products• Report daily and input daily call sheet and weekly plan of attack• Daily and weekly conference calls with Field Manager• Manage and Inventory POS and report to Field Manager• Attend Distributor meetings, client functions or other supplemental training programs • On Premise Manager and/or Field Manager weekly Ride with to visit accounts• Information and Education Staff Trainings with a focus on Diageo Brands• Promotions and Marketing of Diego Brands on main social media platforms -
Events + Team Manager For MetropcsM2W, Inc. Apr 2014 - Nov 2014Columbus, Ohio AreaI continued my roll as at Team Lead and Event Manager. We had a grass roots promotional style which I loved. I hired a team of brand ambassadors and we hit the streets, letting consumers know about the Metro PCS Brand. • Report to Regional Event Manager• Coordinate on-site field execution with MetroPCS team • Recruit, hire, train and supervise Team Leads and Brand Ambassadors• Staff, execute and recap/report all events• Report payroll of Brand Ambassadors• Ensure that branded/supported events are maximized to best reach target consumer base• Maintenance of all Brand Ambassador hiring paperwork and agreements• Creation of all toplines and required reporting• Provide research and requested updates to MetroPCS team• Event prep and logistics• Warehouse/Storage inventory • In market, in the field at as many events as calendar allows, weekly meetings in local and regional office and additional as requested -
Team Lead + Product Specialist + Emcee + Right Seat DriverExperience Six Feb 2013 - Feb 2014NationwideNetworking and Event Management was the name of the game with Experience Six. The Nationwide travel was pretty fun as well. I was hiring and training my staff(s), coordinating event logistics, setting up and tearing down events, and meeting/managing fantastic people. This was one of the first positions that let me know I could actually "do this."• Manage Event Logistics• Coordinate onsite field execution for the Chrysler Brands i.e. Chrysler, Jeep and Fiat• Explain vehicle qualifications to consumers throughout the activation site• Entice attendees and consumers to register for specific sweepstakes during activation(s)• Assist in Event Management along with Set up and Tear Down• Responsible for premium inventory and sweepstakes tallying• Hiring and Training Brand Ambassadors• Communicate between the client and onsite contacts to maintain an effective execution
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Tour + Events + Project Manager + EmceePop2Life: A Condé Nast Agency Jan 2011 - Jan 2014Greater New York City AreaPop2LIfe gave me the freedom to assist in managing projects for big brands such as HGTV. I traveled more and got to see the country on someone else's dollar. I highly recommend doing it that way if you can. This position stretched me even more, giving me the confidence to grow as a marketer and leader.• Assist in Event Project Management and complete onsite logistics• Recruit, hire and supervise Brand Ambassadors• Staff scheduling• Strategic and concept development to improve brand awareness• Coordinate on-site field execution w/ such brands as HGTV, Viacom, and WeTV.• Deliver key points and activation specifics to the target demographic• Encourage consumers to participate in event activities• Introduce and Interview celebrity talent. Conduct Q & A session • Develop rapport with the clients and maintain responsible relationships• Responsible for Premiums and Merchandising • Post Event Recaps• Weekly conference calls with the Client and Marketing Agency -
Event Manager (Vitaminwater)The Coca-Cola Company Mar 2012 - Aug 2012Columbus/Cincinnati, Ohiovitaminwater was a great brand to work for. They allowed me more freedom with staffing and event ideas. I represented the Columbus and Cincinnati market, continued my brand/experiential marketing experience and grew more as a leader.• Assist in Event Project Management and complete onsite logistics• Manage Event partners and onsite contacts• Communicate w/ hydration Team Manager to improve activation tactics• Find opportunities for future activation and sampling missions • Recruit, hire and supervise Brand Ambassadors• Staff scheduling• Manage the credit card reconciliation process for the Ohio team• Weekly conference calls to develop greater brand awareness for the vitaminwater brand• Maintain condition of storage facility, program equipment and gaming assets -
Tour Manager+ Emcee + Driver (College Gameday Tour)Espn Aug 2010 - Dec 2010Nationwide TourCan you imagine someone calling you and telling you that you've been hired to be the pre-show for ESPN College Gameday? Me neither, but it happened and I still don't believe. This was the position that changed my life. Working for ESPN, hosting/emceeing College Gameday was exciting, gratifying, and humbling. The responsibility was great and it was very fast paced, but I LOVED it.• Assist in Event Project Management and complete onsite logistics• Recruit, hire and supervise Brand Ambassadors• Drive Tour Bus and 24-foot box truck from City to City. Nationwide • Staff scheduling (including activation break scheduling)• Strategic and concept development to improve brand awareness• Assist in the Set Up and Tear Down• Deliver key points and activation specifics to the target demographic• Encourage consumers to participate in event activities• Develop rapport with the clients and maintain responsible relationships• Responsible for Premiums and Merchandising • Post Event Recap -
Tour Manager + Events + Production StaffNascar Feb 2010 - Jun 2010Nationwide TourSomeone noticed Zak and I during our B.YONEST internship and thought it would be a good idea to give me a microphone, a nationwide schedule, a tour bus, and an awesome brand to represent. We traveled city to city, hosting a pre-show during Nascar events on behalf of Target. Yes, I STILL love me some Target. Nascar wasn't my scene, but the experience and knowledge was well worth it.• Responsible for training staff in each city • Set up and Tear Down of Event Thursday through Sunday • Responsible for premiums and merchandise accounts• Brand Representation of Target, Nascar, Energizer and other Brands • Troubleshooting, problem solving, restructuring for event coordination and client satisfaction • Responsible for building rapport with Target (Clients) and Nascar personnel. -
Nationwide InternshipB.Yonest Aug 2008 - Mar 2009Nationwide, UsaMY best friend, Zak, and I bought a Fed Ex truck, wrapped it up, loaded it with microphones and speakers, threw a stage on top and traveled all over the country. We were so green, we had no idea we were doing Experiential Marketing. We were two kids out there following our dreams and chasing excitement. Interestingly, it set the stage for the rest of our lives.• Co-Managed a 6-month nationwide tour for a musician named B.YONEST (that's me). • Designed and managed mobile guerrilla marketing unit and tour stops. • Drove a 18ft Chevy P30 Van. Responsible for vehicle maintenance. • Event set-up and tear-down and building of truck.• Hired and managed promo staff along the way
Brian F. Penn Skills
Writing
Social Media
Studio Recording
Public Speaking
Relationship Marketing
Trade Shows
Brand Awareness
Blogging
Digital Media
Digital Marketing
Advertising
Music
Promotions
Creative Writing
Video
Music Industry
Experiential Events
Marketing
Social Networking
Event Management
Entertainment
Emcee
Music Production
Customer Service
Social Media Marketing
Film
Public Relations
Guerrilla Marketing
Songwriting
Television
Pro Tools
Recording
Sponsorship
Frequently Asked Questions about Brian F. Penn
What is Brian F. Penn's role at the current company?
Brian F. Penn's current role is Sneaker Expert.
What is Brian F. Penn's email address?
Brian F. Penn's email address is by****@****ail.com
What skills is Brian F. Penn known for?
Brian F. Penn has skills like Writing, Social Media, Studio Recording, Public Speaking, Relationship Marketing, Trade Shows, Brand Awareness, Blogging, Digital Media, Digital Marketing, Advertising, Music.
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