Brian has 19 years of experience in cross-channel marketing, advertising, production management, creative content design and campaign management. He has developed creative content for numerous direct mail, email, Facebook, online display and paid search campaigns.As 5W's Creative Director, he works collaboratively with clients to develop the best product possible on time and within budget. He excels at taking loose ideas and turning them into exceptional marketing materials quickly and cost effectively.In addition to developing the creative materials, he also excels at managing complex campaigns from beginning to end. This includes managing campaigns from conception through execution and reporting. More specifically, he works with clients to develop concepts, design alternatives, write and edit copy, obtain approvals, make inputs to list selections, plan and purchase media, manage printers, minimize print costs, execute campaigns, perform reporting and analyze results. He excels at personalizing and customizing content to achieve the best results for any given individual or segment. He creates exceptional copy and content for emails, landing pages, websites, online and mobile ads, paid search and direct mail. Some of his campaigns have realized exceptional results, including 4.25% to 6% response rates for lead generation mail campaigns.Prior to joining 5W, he was the production manager of Richmond Suburban Newspapers, where his services ran the gamut from award-winning creative services to troubleshooting production issues.Brian received a Bachelor of Fine Arts degree in Graphic Design from Longwood University in 2004.