Developed marketing strategies for digital distribution, streaming, social media, and radio promotion for diverse range of artists. Effectively managed budgets of $250k+. Management for recording artist OnCue and producer PNDA. Served as marketing and promotions consultant for Grammy-winning recording artist/producer DJ Khaled and multi-platinum music group LMFAO.• Crafted marketing, publicity, playlisting, digital strategy, and video production initiatives for artist OnCue album and single releases garnering 10 million+ impressions. • Negotiated acquisition of production contract for three solo albums by artist OnCue with Grammy-nominated music producer Just Blaze's Rebel Base Industries, and distribution contract with Foundation Media. • Led marketing and digital strategy for music producer PNDA resulting in 1200% growth in streaming.• Utilized data analytics to execute national headlining tours leading to 1000’s of hard ticket sales.• Orchestrated radio airplay, appearances, interviews, and brand partnership with Pepsi for DJ Khaled capturing 100 million+ impressions.• Coordinated marketing strategy leading to LMFAO’s record contract with Interscope Records, 2 billion+ streams, and chart-topping single "Party Rock Anthem”.

Guided marketing and promotional initiatives across multiple cross-functional teams. Orchestrated strategic campaigns utilizing key data analytics, such as chart data, streaming data, and social media sentiment. Formulated and deployed successful marketing and promotions strategies. Tracked performance of promotional campaigns and effectively managed budgets of $100k+. Served as primary point of contact between record label and artist management. • Developed lifestyle marketing campaign for artist That Mexican OT, generating 25+ million impressions across podcast, social media, and influencer channels, resulting in platinum certification of single “Johnny Dang”.• Curated influencer digital marketing initiative to boost traffic to Interscope's e-commerce record store and generated 1000’s of unique views within single day.• Cultivated an extensive network of content creators, DJs, and influencers in over 100 media markets, gaining 100 million+ impressions in both social media and traditional media contributing to success of Grammy-winning and nominated artists, such as Ella Mai, Moneybagg Yo, and J.I.D.• Expanded weekly impressions to over 10 million for key Interscope Records talents, such as J. Cole, Kendrick Lamar, and Selena Gomez, resulting in multiple #1 singles.

Executed lifestyle campaigns, including in-studio listening sessions, nightclub events, and artist conference calls with key influencers. Oversaw brand partnerships, encompassing exclusive Def Jam-themed digital streaming platform playlists, DJ-curated mixes, contests, and branded giveaways in collaboration with Serato, Incase, Avion, and Pioneer.• Developed lifestyle marketing campaign for artist Logic fostering direct engagement with key influencers, such as DJs and media tastemakers, leading to platinum album Under Pressure • Utilized advanced analytics derived from digital streaming platform data to enhance emerging artist’s weekly audience contributing to multi-platinum success of talents, including YG, Jeremih, and Iggy Azalea.• Boosted engagement and achieved traffic increase in the 1000’s for Def Jam's e-commerce platform by managing yearly events tailored for DJs, fans, and corporate partners.• Drove millions in weekly impressions for priority artists, such as Jay Z, Rihanna, and Ludacris.