Brian Gallagher Email & Phone Number

Atlanta, GA, US

Founded in 1995 by entrepreneurial twin brothers, HB Athletic, Inc.| Globe-Tex is a family-owned and operated, multinational company that specializes in end to end, full turnkey manufacturing, and ethical sourcing solutions with a primary focus on creating innovative and premium apparel products and accessories. From design, to development, to delivery we.

Provides brand development, integrated marketing, communications, experiential marketing, sports sponsorship strategies and consultation to help clients achieve financial goals, realize brand growth, and augment consumer advocacy. Companies will benefit from my diverse and extensive Consumer Packaged Goods background and success within the core marketing.

Severance, Colorado, US

• Sports Media, Inc. is a multi-faceted sports marketing, experiential, promotional, media company which develops and delivers a fully integrated approach to help our clients generate significant growth, achieve defined.
• Develops sales and marketing strategies that fully leverage an ecosystem of traditional and non-traditional brand and media assets that are customized to align with consumer driven strategies.
• Creates solution-based programs to address fan growth objectives across sports properties, teams, venues, sponsors.
• Identifies brand experience opportunities that drive influential and effective consumer/fanbase engagements that impact brand equity, advocacy and generate sales growth.

Dubai, Dubai, AE

• Expo 2020 Dubai will bring together millions of people for 'The World's Greatest Show', celebrating human brilliance and achievement under the overarching vision of 'Connecting Minds, Creating the Future' and globally.
• Led the development of integrated marketing communications strategies and plans in collaboration with premier partners of World Expo 2020 including PepsiCo, Nissan and Etisalat to achieve the overall goal of generating.
• Collaborated with cross-functional teams and business stakeholders to craft compelling, relevant and strategically aligned messaging and content platforms across internal and external social and digital channels to.
• Led the implementation and KPI tracking of multiple omni-channel marketing campaigns encompassing social and digital media, TV, OOH, public relations, experiential marketing, retail marketing and online activities.
• Translated global marketing strategy into regional programming to enhance targeted visitor acquisitions across key countries and continents to generate significant exposure, ticket sales, travel and drive revenue.

Atlanta, GA, US

• Led all US Marketing efforts for top ranked $3B global tire company. Developed long term brand business plans, annual marketing strategies, comprehensive research and insights studies and team development initiatives.
• Led and developed 8 direct reports responsible for brand, communications, social, digital and product marketing.
• Created integrated, cross-channel campaigns, insightful creative briefs and individual deliverables (i.e. email, social media, digital marketing, display ads, web, video, broadcast, and print)
• Conducted comprehensive research and insights studies providing consumer, customer, market intel, brand awareness and competitive data.
• Led negotiations and managed multimillion-dollar sports and entertainment partnerships including the NBA league, teams, players and music artists.
• Oversaw and directed agency selection and management to support advertising, PR, research, digital and social media marketing campaigns and promotions.

Atlanta, Georgia, US

• SUMMARY: Responsible for leading the development, planning and implementation of all brand, marketing and communications strategies to augment brand awareness/equity, integrated marketing initiatives, line of business.
• Led the development and execution of the corporate and business unit brand strategy refreshing and amplifying the brand architecture, positioning, perception, value proposition and visual identity.
• Executed enterprise wide rebranding process including internal/external brand communications and collateral, websites, digital/social platforms, creative content, advertising, real estate.
• Led the development of the brand and corporate communications strategy driving integration.
• Led the revision of new brand guidelines/standards, communicated enterprise wide,created tracking system to ensure efficient, consistent and correct brand update completion. RESEARCH and INSIGHTS
• Conducted customer and associate research and market analysis across 6 business units to determine core preference drivers and value-based attributes to assist in defining the overall corporate brand strategy.MARKETING.

Peachtree Corners, Georgia, US

• SUMMARY: Led and directed the brand and product marketing function for the largest revenue generating division representing Baseball, Volleyball and Softball. Responsible for growth of multiple product categories of.
• Developed strategic marketing plan and brand development framework achieving company and divisional objectives fortifying brand awareness, driving revenue, market share and advocacy.
• Conducted comprehensive consumer segmentation, insights and shopper marketing research.
• Managed creative development and brand marketing communications to develop advertising, social/digital media, e-commerce, print and point of sale and marketing collateral and content.
• Established cross-functional and collaborative team forum consisting of vital corporate functions.
• Partnered with 6 product development managers, 28 territory sales managers and 11 Brand Building Specialists to identify market opportunities and execute new product campaigns.

Provided strategic advisement on brand development, positioning, marketing strategies, omnichannel marketing, creative content, social media & digital marketing, sports and entertainment marketing, multimedia, and experiential initiatives. Delivered targeted consumer research, market analysis and brand health measures creating a more focused, concise and.

New York, NY, US

• SUMMARY Responsible for building brand equity, positioning, revenue and market share of the world’s #1 bourbon through the development and execution of brand led strategies, sports sponsorships, integrated marketing.
• Developed annual brand plans and integrated marketing strategies with core focus on refreshing brand position, consumer segmentation strategy, new products, optimize marketing mix.
• Implemented brand rejuvenation initiative revitalizing 4 years of sales decline, doubling revenue growth and brand health scores and re-establishing #1 market share position.
• Partnered with distributors and regional, sales and customer marketing teams to identify on/off premise brand opportunities, develop target consumer promotions and leverage brand assets.
• Streamlined marketing agency structure realizing cost reduction of over $2 million. INTEGRATED MARKETING
• Identified, negotiated, developed and managed national sponsorship platforms in music, sports and philanthropic segments including Kid Rock, Montgomery Gentry, NASCAR, Indy Car Series, Indianapolis Motor Speedway.

Atlanta, GA, US

Developed, executed, managed consumer, customer driven brand licensing initiatives with the focus of driving incremental revenue for a +$1 billion business. Implemented multi-tiered retail channel merchandise and marketing programs driving non-traditional beverage placement and volume lift. Generated +3M in royalty revenue from branded/Co-branded lines of.

Bowling Green, KY, US

Negotiated, developed, led, managed, and activated multiple licensing agreements with globally renowned sports leagues, properties, teams, and Fortune 100 corporations including the 1996 Atlanta Summer Olympic Games, NFL, MLB, NHL, NCAA, PGA Tour, President's Cup, The Coca-Cola Company, and Anheuser-BuschDeveloped, implemented, and measured brand.