Brian Gallagher

Brian Gallagher Email and Phone Number

Vice President Marketing - STARTER Athletics @ Starter Corp
Atlanta, GA, US
Brian Gallagher's Location
Atlanta, Georgia, United States, United States
Brian Gallagher's Contact Details
About Brian Gallagher

An innovative and creative brand strategist and steadfast marketing leader with a proven background in successfully building and evolving globally revered and iconic brands including Coca-Cola, Jim Beam, Mizuno and Kumho Tire USA. My accomplished and diverse professional background demonstrates a strong aptitude for building brand equity by enriching the customer and consumer journey through efficacious, engaging and cohesive storytelling. To create such unique and memorable brand experiences is to focus on expanding digital touch points, diversify physical experiences, and drive retention, advocacy, profitability and market share. I consistently leverage relevant market intelligence, research and analytics to inform the development of marketing strategies and the creation of effective integrated marketing initiatives that achieve corporate goals. I am responsible for directing the development of omni-channel media campaigns that deliver influential brand messages and engaging content through digital, social, traditional and experiential advertising mediums and activities to amplify brand advocacy. I have built, developed and mentored diverse and talented teams to truly understand the importance of integrity and consistency when it comes to communications. I coach teams by infusing optimism and energy, empowering them to initiate, create and perform with confidence in fast paced cultures. I champion cross functional collaboration among key internal and external stakeholders to achieve business objectives in a cohesive manner. Value-Driven Skills, Competencies and Expertise:•Brand Strategy & Development •Digital and Social Media Marketing•CRM | SEO | SEM•Sports and Entertainment Marketing•Marketing Communications & Public Relations•Brand Licensing•Integrated and Omnichannel Advertising and Media Strategies •Agency Relationship Management •Product Marketing •Go-To-Market Strategies•Creative and Content Development•Consumer Research and Insights•KPI and TPS Reporting Proficiency •Sales Enablement•Brand Activation and Event Marketing•Consumer & Customer Promotions•P&L and Budget Management

Brian Gallagher's Current Company Details
Starter Corp

Starter Corp

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Vice President Marketing - STARTER Athletics
Atlanta, GA, US
Website:
starter.pe
Employees:
8
Brian Gallagher Work Experience Details
  • Starter Corp
    Vice President Marketing - Starter Athletics
    Starter Corp
    Atlanta, Ga, Us
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  • Globe-Tex
    Vice President Of Marketing
    Globe-Tex Nov 2023 - Present
    Founded in 1995 by entrepreneurial twin brothers, HB Athletic, Inc.| Globe-Tex is a family-owned and operated, multinational company that specializes in end to end, full turnkey manufacturing, and ethical sourcing solutions with a primary focus on creating innovative and premium apparel products and accessories. From design, to development, to delivery we offer a full spectrum of sourcing services that meet the needs of small to large entities including globally renowned sports and lifestyle brands, private-label companies, and licensed merchandise programs. We have a prolific history of developing worldwide, value-based relationships with best-in-class manufacturers based in multiple countries including Central America and Asia, who are socially responsible and compliant, and produce exceptional lines of products to consistently meet and exceed the expectations of our customers. Our adept and creative product development and manufacturing capabilities span across a broad range of apparel categories including lifestyle, fashion, sports, outerwear, performance, teamwear, protective, fitness, golf, tennis, pickleball, among other apparel and accessory segments.Driving global apparel excellence at Globe-Tex Apparel. As Vice President of Marketing, I lead our efforts to enhance brand equity, drive innovation, and maximize marketing performance within the competitive apparel industry. By overseeing brand development, creative content, social media, and digital marketing, I ensure that our comprehensive services deliver exceptional value to customers.Key responsibilities include:Repositioning our brand as a global leader and pioneer in the apparel manufacturing and sourcing sector.Driving brand transformation through a comprehensive marketing strategy that enhances brand creative, messaging, communications, social media, and digital marketing platforms.Developing and executing targeted marketing campaigns to generate leads, improve SEO, and drive sales.
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  • Gallagher Consulting Group
    Principal | Marketing Consultant
    Gallagher Consulting Group 2015 - Present
    Provides brand development, integrated marketing, communications, experiential marketing, sports sponsorship strategies and consultation to help clients achieve financial goals, realize brand growth, and augment consumer advocacy. Companies will benefit from my diverse and extensive Consumer Packaged Goods background and success within the core marketing areas of brand strategy, digital marketing, social media, advertising, promotions, creative development, sports and entertainment marketing, retail merchandising, market research & insights, competitive intelligence and brand licensing. Leverages expertise in the sports/sporting goods, beverage, and automotive sectors. Defines positioning and messaging across various go-to-market, communications, and brand relationship scenarios. Provides strategic brand development and refinement recommendations regarding key enterprise goals, objectives and initiatives. Affords a genuine fervor and astute demeanor for problem solving, creative expression, and enriching value-based relationships with clients and customers. Identifies what, when, and where to push the thought process, address issues from different angles, and push the limits of contributing unique brand ideas. Utilizes collaborative skills to build productive relationships with internal & external creative, advertising, marketing agencies and resources. Compiles relevant data and research to inform strategies and shares knowledge of how to develop and execute integrated campaign and media initiatives.Brings an extensive experience in the sports and entertainment sector encompassing the development, implementation, and activation of strategic marketing and licensing initiatives with such partnerships as the Olympics, World Expo, NASCAR, IndyCar Series, Andretti Autosport, MLB, NFL, NCAA, NHRA, PGA TOUR, President's Cup, USA Volleyball, Disney, Kid Rock, Montgomery Gentry, Andy Warhol Foundation
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  • Sports Media Inc
    Vice President Of Sales And Marketing
    Sports Media Inc Jun 2020 - Jul 2022
    Severance, Colorado, Us
    Sports Media, Inc. is a multi-faceted sports marketing, experiential, promotional, media company which develops and delivers a fully integrated approach to help our clients generate significant growth, achieve defined business goals, build brand equity and effectively engage their fan base. We strive to provide our clients with the utmost professional service that is unmatched and highly valued within the sports marketing industry. Our strategic focus encompasses a multitude of media and experiential products and services that provide an extensive line up of brand driven assets that can be customized to meet specific marketing needs. These include OTT, TV, radio, print, hospitality, social and digital, creative content elements and experiential events that can be activated by sponsors, leagues, teams and venues. •Develops sales and marketing strategies that fully leverage an ecosystem of traditional and non-traditional brand and media assets that are customized to align with consumer driven strategies. •Creates solution-based programs to address fan growth objectives across sports properties, teams, venues, sponsors. •Identifies brand experience opportunities that drive influential and effective consumer/fanbase engagements that impact brand equity, advocacy and generate sales growth.
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  • Expo 2020 Dubai
    Senior Marketing Consultant
    Expo 2020 Dubai May 2019 - Dec 2019
    Dubai, Dubai, Ae
    Expo 2020 Dubai will bring together millions of people for 'The World's Greatest Show', celebrating human brilliance and achievement under the overarching vision of 'Connecting Minds, Creating the Future' and globally relevant sub themes of Opportunity, Mobility and Sustainability. Celebrating the 168 year history of World Expos, Expo 2020 will be an entertaining celebration that will engage and inspire millions of visitors over 173 days providing access to the latest innovations from over 192 nations, multilateral organizations, businesses and education educational institutions with one unified goal - To Create a Better World. •Led the development of integrated marketing communications strategies and plans in collaboration with premier partners of World Expo 2020 including PepsiCo, Nissan and Etisalat to achieve the overall goal of generating 25M international visits. •Collaborated with cross-functional teams and business stakeholders to craft compelling, relevant and strategically aligned messaging and content platforms across internal and external social and digital channels to amplify the Expo 2020. •Led the implementation and KPI tracking of multiple omni-channel marketing campaigns encompassing social and digital media, TV, OOH, public relations, experiential marketing, retail marketing and online activities. •Translated global marketing strategy into regional programming to enhance targeted visitor acquisitions across key countries and continents to generate significant exposure, ticket sales, travel and drive revenue.
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  • Kumho Tire Usa
    Head Of Marketing And Communications
    Kumho Tire Usa 2016 - 2018
    Atlanta, Ga, Us
    Led all US Marketing efforts for top ranked $3B global tire company. Developed long term brand business plans, annual marketing strategies, comprehensive research and insights studies and team development initiatives directly impacting the growth of brand awareness, volume, revenue and share. Implemented omnichannel, integrated marketing campaign strategies driven by dynamic creative and relevant content delivering a consistent brand message across social and digital platforms effectively generating consumer engagement, purchase intent and advocacy in a cost efficient manner. •Led and developed 8 direct reports responsible for brand, communications, social, digital and product marketing. •Created integrated, cross-channel campaigns, insightful creative briefs and individual deliverables (i.e. email, social media, digital marketing, display ads, web, video, broadcast, and print)•Conducted comprehensive research and insights studies providing consumer, customer, market intel, brand awareness and competitive data.•Led negotiations and managed multimillion-dollar sports and entertainment partnerships including the NBA league, teams, players and music artists. •Oversaw and directed agency selection and management to support advertising, PR, research, digital and social media marketing campaigns and promotions. •Developed and implemented a strategic platform to drive sales and top of mind awareness through a national social and digital platform with the NBA and TNT across Facebook, Instagram, Twitter•The above social and digital platform resulted in the following YoY analytics: Impressions +52% | Video Views +78% & 421% over delivery | Likes +76% | Shares + 357%.•Led the corporate website refresh to enhance brand experience, product marketing and SEO results. •Improved customer coop and incentive programs to drive sales, share of wallet and retail presence. •Inducted into Tire Review's 3633 Club honoring the tire industry's top Influencers and Innovators.
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  • Hd Supply
    Director Of Marketing, Corporate Communications, Public Relations
    Hd Supply Jul 2012 - Dec 2014
    Atlanta, Georgia, Us
    SUMMARY: Responsible for leading the development, planning and implementation of all brand, marketing and communications strategies to augment brand awareness/equity, integrated marketing initiatives, line of business strategies, lead generation, and the delivery of exceptional customer experiences. Led and directed the efforts of a team of 10 in the functional areas of: Brand Management, Marketing, Creative Development & Services, PR, Communications, Digital/Traditional Content Initiatives and Community Affairs. BRAND STRATEGY•Led the development and execution of the corporate and business unit brand strategy refreshing and amplifying the brand architecture, positioning, perception, value proposition and visual identity. •Executed enterprise wide rebranding process including internal/external brand communications and collateral, websites, digital/social platforms, creative content, advertising, real estate. •Led the development of the brand and corporate communications strategy driving integration.•Led the revision of new brand guidelines/standards, communicated enterprise wide,created tracking system to ensure efficient, consistent and correct brand update completion. RESEARCH and INSIGHTS•Conducted customer and associate research and market analysis across 6 business units to determine core preference drivers and value-based attributes to assist in defining the overall corporate brand strategy.MARKETING LEADER | COLLABORATOR•Established & led collaborative enterprise wide marketing council consisting of cross functional areas of Marketing/HR/IT/Legal/Communications/Public Relations, addressed business opportunities, challenges, policies/procedures, projects and share best practices. •Directed marketing and communications teams to successfully execute the company IPO, Analyst Day Event, Leadership Meetings, Employee & Investor Relations events. •Managed annual marketing budget including agency fees, creative services, special events.
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  • Mizuno Usa
    Brand Manager
    Mizuno Usa Jan 2011 - Jul 2012
    Peachtree Corners, Georgia, Us
    SUMMARY: Led and directed the brand and product marketing function for the largest revenue generating division representing Baseball, Volleyball and Softball. Responsible for growth of multiple product categories of footwear, apparel, equipment and accessories. Created and executed integrated marketing and omni-channel brand campaigns across multiple sports supported by research and consumer segmentation strategy, strategic planning, digital and social media, PR, e-marketing, advertising, retail marketing, product development, promotions, merchandising, sponsorship, event/ grass roots marketing, agency management. BRAND MARKETING •Developed strategic marketing plan and brand development framework achieving company and divisional objectives fortifying brand awareness, driving revenue, market share and advocacy.•Conducted comprehensive consumer segmentation, insights and shopper marketing research.•Managed creative development and brand marketing communications to develop advertising, social/digital media, e-commerce, print and point of sale and marketing collateral and content. •Established cross-functional and collaborative team forum consisting of vital corporate functions. •Partnered with 6 product development managers, 28 territory sales managers and 11 Brand Building Specialists to identify market opportunities and execute new product campaigns.•Created and launched initial digital and social media platforms across 3 sports, re-targeting consumer segments and enhancing new product introductions. INTEGRATED MARKETING CAMPAIGNS: •Created and executed “The Journey” digital and social campaign in partnership with the USA Volleyball National Team during the 2012 Summer Olympic Games. Initiated social content sharing platform driving social media community by 50% and category market share 10%. •Developed “The Perfect Fit” and "Glove Love" Mizuno Pro Ball Glove digital and social campaigns introducing state of the art technology of an ultra premium product.
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  • Btg Brand Advisors
    Independent Brand Marketing Consultant
    Btg Brand Advisors Jan 2010 - Dec 2010
    Provided strategic advisement on brand development, positioning, marketing strategies, omnichannel marketing, creative content, social media & digital marketing, sports and entertainment marketing, multimedia, and experiential initiatives. Delivered targeted consumer research, market analysis and brand health measures creating a more focused, concise and effective brand and product communication strategy to deliver on business growth goals and sales targets. Produced sports, entertainment, and talent sponsorship ideas, opportunities and strategies aligned with brand growth goals.
  • Beam Suntory
    Brand And Sponsorship Manager - Jim Beam
    Beam Suntory Jun 2005 - Dec 2009
    New York, Ny, Us
    SUMMARY Responsible for building brand equity, positioning, revenue and market share of the world’s #1 bourbon through the development and execution of brand led strategies, sports sponsorships, integrated marketing campaigns, driving high impact consumer engagements and advocacy. Directed the creation of brand experiential initiatives supporting bourbon portfolio annual sales volume exceeding 3 million cases, generating $400 million in revenues as part of the $2.5 Billion enterprise. Managed multiple areas of marketing including multi-million dollar budget, digital, social media, advertising, on & off premise trade programs, sports & entertainment sponsorships, PR, agency management. BRAND STRATEGY•Developed annual brand plans and integrated marketing strategies with core focus on refreshing brand position, consumer segmentation strategy, new products, optimize marketing mix. •Implemented brand rejuvenation initiative revitalizing 4 years of sales decline, doubling revenue growth and brand health scores and re-establishing #1 market share position. •Partnered with distributors and regional, sales and customer marketing teams to identify on/off premise brand opportunities, develop target consumer promotions and leverage brand assets. •Streamlined marketing agency structure realizing cost reduction of over $2 million. INTEGRATED MARKETING•Identified, negotiated, developed and managed national sponsorship platforms in music, sports and philanthropic segments including Kid Rock, Montgomery Gentry, NASCAR, Indy Car Series, Indianapolis Motor Speedway, Charlotte Motor Speedway and Operation Homefront. •Orchestrated launch of Red Stag through integrated marketing platform supported by national campaign featuring Kid Rock brand endorsement, Exceeded sales forecast by +150%/reorder +80%.•Developed ‘Jim Beam 1100 Ultimate Racing Experience’ campaign combining sponsorship platforms of NASCAR/Indy Car Series. Ran for 3 years generating volume lift of +15%.
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  • The Coca-Cola Company
    Sr. Marketing Manager, Brand Licensing & Strategic Partnerships
    The Coca-Cola Company 1997 - 2005
    Atlanta, Ga, Us
    Developed, executed, managed consumer, customer driven brand licensing initiatives with the focus of driving incremental revenue for a +$1 billion business. Implemented multi-tiered retail channel merchandise and marketing programs driving non-traditional beverage placement and volume lift. Generated +3M in royalty revenue from branded/Co-branded lines of merchandise across multiple product categories. Developed and executed annual strategic marketing and licensing plans for brand extension initiatives across multiple beverage portfolios including Coca-Cola, Powerade, Mello Yello, Sprite. Strategically aligned brand and market growth with product development and retail distribution strategies defined through targeted audiences, consumer research and competitive intelligenceNegotiated, led, executed 75+ licensing, sports, entertainment, third-party property rights holder agreements inclusive of NASCAR, The Coca-Cola Family of Drivers, Charlotte Motor Speedway (Coca-Cola 600), NHRA (Powerade), The Walt Disney Company, The Andy Warhol Foundation, American Idol; encompassing multiple product categories, distributed throughout multi-tiered national retail channels.Developed and executed a global, co-branded marketing/licensing initiative with Disney, celebrating the 75th Anniversary of Mickey Mouse. Drove +$15M in retail merchandise sales. Led the co-branded creative development, trademark alignment/approval process, limited edition beverage packaging, and 10 city statue tour. Spearheaded Coca-Cola C2 brand launch through the NASCAR Cup series and driver sponsorships at the Pepsi 400 race. Consisted of diligent and comprehensive negotiations with NASCAR, teams, drivers, primary sponsors, and merchandise licensees. Branded execution encompassed 8 NASCAR driver (primary paint schemes), $10M in merchandise sales, at track and retail activation/merchandising, sports media publications; driving +15% beverage sales volume lift, 175M media impressions
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  • Russell Athletic
    Brand Marketing Manager
    Russell Athletic 1995 - 1997
    Bowling Green, Ky, Us
    Negotiated, developed, led, managed, and activated multiple licensing agreements with globally renowned sports leagues, properties, teams, and Fortune 100 corporations including the 1996 Atlanta Summer Olympic Games, NFL, MLB, NHL, NCAA, PGA Tour, President's Cup, The Coca-Cola Company, and Anheuser-BuschDeveloped, implemented, and measured brand marketing, merchandising, product & retail marketing, integrated campaigns and, experiential marketing strategies across multiple strategic licensing partnerships driving incremental sales for a $100M divisionCultivated, led, and managed collaborative relationships with cross-functional teams encompassing multiple stakeholders representing product development, production, finance, IT, sales, creative/design, logistics, and marketing agencies to plan, develop, and implement new product introductions, licensing partnerships, integrated marketing initiatives, retail marketing, and experiential eventsSpearheaded onsite, special event retail sales and merchandising footprints for the 1996 Atlanta Olympic Games, The PGA Tour President’s Cup, NFL Super Bowl, and the SEC Football Championship, generating $5M in sales
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Brian Gallagher Skills

Marketing Strategy Integrated Marketing Brand Development Brand Management Marketing Communications Marketing Social Media Marketing Strategic Partnerships Sponsorship Advertising Strategy Social Media Sports Marketing Digital Marketing Business Development Creative Direction Contract Negotiation Public Relations B2b Sales Management Event Planning Strategic Planning Sports Relationship Marketing Competitive Analysis Customer Insight Market Planning Digital Media Corporate Branding Leadership Product Launch Multi Channel Marketing Product Marketing Brand Awareness Online Marketing Sponsorship Strategy Trademarks Income Statement Cross Functional Team Leadership Product Development Analytics Segmentation Strategic Communications Retail Marketing Management Brand Architecture Marketing Research Direct Marketing Market Research

Brian Gallagher Education Details

  • Virginia Tech
    Virginia Tech
    Marketing

Frequently Asked Questions about Brian Gallagher

What company does Brian Gallagher work for?

Brian Gallagher works for Starter Corp

What is Brian Gallagher's role at the current company?

Brian Gallagher's current role is Vice President Marketing - STARTER Athletics.

What is Brian Gallagher's email address?

Brian Gallagher's email address is ow****@****hoo.com

What is Brian Gallagher's direct phone number?

Brian Gallagher's direct phone number is +190942*****

What schools did Brian Gallagher attend?

Brian Gallagher attended Virginia Tech.

What are some of Brian Gallagher's interests?

Brian Gallagher has interest in Exercise, Home Improvement, Reading, Shooting, Sports, Home Decoration, Health, Children, Cooking, Electronics.

What skills is Brian Gallagher known for?

Brian Gallagher has skills like Marketing Strategy, Integrated Marketing, Brand Development, Brand Management, Marketing Communications, Marketing, Social Media Marketing, Strategic Partnerships, Sponsorship, Advertising, Strategy, Social Media.

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