I joined an emerging aviation startup specializing in fractional ownership and Part 135 operations across the United States, which achieved a significant milestone by going public on the NYSE in December 2023.In this dynamic role, I was responsible for coordinating with third-party vendors, agencies, staff, and freelancers to execute marketing strategies as defined by the senior C-suite executives.My duties extended to managing an external web development team, ensuring our site met the specific needs of the aviation sector, and maintaining robust relationships with press release agencies to develop content optimized for SEO/SEM.I played a pivotal role in developing marketing qualified lead (MQL) and sales qualified lead (SQL) initiatives to enhance our branding and direct sales efforts. My technical expertise allowed me to set up and refine Google Analytics and Tag Manager, alongside other analytics tools, to establish comprehensive performance metrics and monitor departmental expenditures.Furthermore, I implemented Google Data Studio (now known as Looker Studio) for in-depth analysis of our digital marketing efforts, driven by a keen interest in tracking the origin of every click our campaigns received. (Created custom connector app for custom data integration)I oversaw the budget and strategic direction for Google Assets, Analytics, AdWords, Bing, and other digital marketing platforms, crafting campaigns tailored to our niche.Managed charter/sales lead portals, including Controller.com and FlightAware, ensuring our marketing and sales campaigns were effective.I introduced the use of Asana for better team project management and collaboration throughout departments.Given the rapid growth of the company, my ability to excel in my role while adapting to new challenges and advising senior management on labor needs was crucial in maintaining our momentum and supporting our expansion strategy.

Spearheaded an impressive organic traffic growth initiative for a private jet and airplane charter company, increasing monthly website visits from an average of 500 to 79,000. Directed the management of IT assets, staff, marketing systems, and DevOps operations, ensuring seamless integration and functionality across departments.Administered a comprehensive marketing budget of approximately $40,000/month, encompassing expenditures across print, PPC search, social media, and other marketing channels.Successfully reclaimed key operational assets from third-party providers, leading a project to rebuild the company’s website with a focus on search engine optimization for enhanced organic growth and efficient personnel management.Designed and implemented a wide array of digital marketing strategies from SEO, SEM, Pay Per Click, social media marketing, and omnichannel approaches.Optimized PPC advertising across Google and Microsoft Ads, achieving a 2.5-fold increase in click-through rates with consistent budgeting. Expanded advertising efforts to include Bing, Yahoo, Facebook, LinkedIn, and YouTube.Introduced DevOps practices to oversee the development of a proprietary cloud-based operating system, serving as a Forward Deployed Cloud Architect to foster innovation and improve operational command and control.Established policies and managed the integration of internal cloud portals, leveraging an O365/Azure ecosystem to coordinate resources, API accounts, and third-party services in alignment with the company’s strategic objectives.Extended the functionality of the custom WordPress plugin to include shortcodes for creating landing page calculators and integrating live pricing feeds from Avinode, further enhancing the company’s digital infrastructure and customer engagement tools.

Established IT policies that enhanced efficiency in marketing development, software development, and overall employee workflow.Spearheaded the development and execution of SEO & SEM strategies, significantly boosting new business acquisition. The primary aim was to leverage digital platforms to increase inquiries, leads, and interactions with sales engineers, thereby enhancing brand recognition.Designed, launched, and maintained a WordPress website, incorporating SEO and marketing tactics to generate leads and requests for proposals (RFQs/RFPs)Implemented on-site and off-site SEO/SEM strategies, optimizing visibility for millimeter wave and microwave products and services.Managed Google AdWords, Analytics, Webmaster Tools, and Moz.com to develop and refine impactful campaigns, reducing PPC costs across all text and video campaigns.Oversaw the maintenance of all print and digital media, including photo and graphic libraries, to support marketing efforts, datasheets, and tradeshow preparations.Initiated a custom cloud-based workflow software for enhanced quote generation, product database management, financial reporting, and product manufacturing processes.Managed AWS for the development, support, and maintenance of bespoke internal cloud software applications.Transitioned company software assets to Git/Atlassian for superior code management and redundancy.Conducted IT maintenance and troubleshooting tasks, encompassing hardware replacement, VoIP setup, printer repair, and software licensing.Facilitated the shift to GSuite & Office365 and other cloud-based business services, improving productivity in email management, data storage, and software deployment.Mentored a web design/development intern and managed a full-stack developer remotely, providing guidance on best practices, business logic, and outcome-focused strategies.

I founded an IT consulting and services company aimed at addressing the unique needs of various industries in managing both online and offline media. 100% of my clients were from referrals as I never marketed myself surprisingly.Over the course of my tenure, I successfully built and launched over 300 WordPress websites for a diverse array of small business owners, including lawyers, doctors, photographers, HVAC repair services, plumbers, private schools, dance schools, real estate agents, mortgage brokers, landscapers, and many others.Specializations Included:Web Design and DevelopmentEffective Plugin ManagementSearch Engine Optimization (SEO)Search Engine Marketing (SEM)Google AdWords Setup and ManagementSocial Media PPC Campaigns (Facebook, Instagram, etc.)Graphic DesignPrinting SolutionsWorking within the small business sector, known for its tight budgets, required high levels of creativity and tactical innovation. This environment challenged me to devise solutions that maximized impact with minimal resources.My extensive experience across various business types not only honed my ability to create effective digital solutions but also deepened my understanding of the everyday challenges faced by small business owners.This role provided me with the opportunity to engage in a wide range of discussions and technical solutions beyond my initial scope, from QuickBooks support to security system integration. My passion for technology and problem-solving drove me to see each challenge as a puzzle to be solved, sometimes even requiring the invention of new pieces.Over the years, some of my client relationships have extended beyond a decade, with websites I developed continuing to drive business success. Conversations with business owners who recognize and harness the power of web, marketing and future technology strategies are among my favorites.

Operated, maintained and repaired for platoon, company and battalion communication needs in Southeast Asia & the Middle East. Part of 1st Marine Division in overseas campaigns. Attained security clearances for forward deployed commsec operations. AN/PRC-148 Multiband Inter/Intra Team Radio OperationsAN/PRC-117G(V)1(C) Multiband Networking Manpack RadioAN/TRC-170(V)2 Tropospheric Scatter Microwave Radio TerminalQualified to install, test, and repair multi-channel communications equipment used for high capacity, point-to-point communications. Role included supervision of multi-channel communications equipment maintenance activities and instruct in the use and repair of multi-channel equipment and systems. Typical duties include tuning and aligning systems, adjusting audio or data levels, using test equipment to make checks on circuit quality, and replacing faulty parts or components. Also trained in the employment and installation of the terminals to complement working knowledge of hardware capabilities.Did work in the field of "I could tell you, but I'd have to kill you" arena. If you found that funny, you're the type of person I like.