Launched annual event that combines 2 of Utah’s favorite pastimes—cowboys and skiing—at 2-day race of equestrians pulling skiers through obstacle course at high speed. Plan marketing efforts and outreach, as well as secure sponsors and participants. • Positioned event as “the place to be” in Utah winter sports for media and celebrities through public relations.• Featured in numerous media outlets including ABC/Disney, Conde Nast Traveler, Los Angeles Times, NPR & other regional & local outlets due to excitement generated around event.• In 2023 achieved over 6,000 event ticket sales through organic marketing efforts that involved less than $1,500 in spent marketing dollars.

Direct 11,000-acre working ranch with aspects of agriculture and livestock while spearheading operations and marketing for high-end commercial and hospitality operations. Manage property through commercialization process, developing all marketing, sales, and outreach activities. Stayed on board to transition from hospitality to private enterprise, overseeing all ranch operations following private sale.• Delivered higher than 70% return rate with implementation of exceptional guest experience, customer service through luxury guided hunting operation, guest ranch operation and exclusive private events which included “glamping” option. • Improved brand awareness through focus on branding, digital marketing, and PR, including networking within communities and with travel, film, and hunting industries.• Expanded property reputation to national scale by attracting numerous television productions through relationship with Colorado film division and highlighting amenities.• Positioned property for $27M sale by telling story that appealed to potential buyers and taking role as face of business to develop relationships with buyers and brokers.

During tenure with Motherwell Ranch and Beaver Dam Farms, supported owners’ son in launching new-to-him business, collaborating to develop vision and plan to achieve it. Intimately involved in growing company from startup as leader in all aspects of operations, including design, sales, marketing, human resources, supply chain, and distribution. Built and trained team of 30 across all roles.• Generated more than $4M in annual revenue in less than 5 years through strategic dual focus on wholesale and retail sales.• Secured placement in more than 1,500 dealer locations via targeted grassroots marketing efforts.• Established market share by identifying niche within highly competitive industry, marketing to western, rodeo, and ranch lifestyles.

Managed 90-year-old, 5-star, 5-diamond, 9,000-acre luxury ranch resort, including full oversight of working ranch and commercial hospitality operations. Directed capital improvements, from planning through budget and project management. Directed team of more than 100 employees.• Significantly increased revenue opportunities by transitioning from ranch being open only in summer months to year-round operations through adding hunting, corporate retreats, and winter activities.• Implemented $1.8M operational turnaround and delivered record occupancy and revenues in 2009 and 2010, even during global recession, through proactive budget planning and management.• Instrumental in adding new revenue pipeline with addition of membership real estate program, which averaged $1M per lot sale.

Hired to implement business strategy and grow guest ranch at early stage of development. Participated in renovation and improvement of property and had hands-on role in planning future success.• Boosted revenues 300% within 18 months through expanded product offerings, word-of-mouth referrals, community outreach, and efficient marketing.• Cut costs 25% through consolidating operations, outsourcing, re-negotiating vendor contracts, and creating new leadership structure.• Outperformed budgets and hit profitability within 1 year through increased revenues and effective expense control initiatives.• Increased tenant occupied housing to 100%, a 45% increase in rental revenues, by way of upgrading rental units and marketing.• Boosted horse-boarding occupancy to more than 150 horses, including many high-dollar horses ranging in value from $250,000 to $500,000, by developing strategic partnerships with reputable horse trainers.