Brian Carr

Brian Carr Email and Phone Number

SVP Medisafe™ Medication Management @ Medisafe® Medication Management Platform
Brian Carr's Location
Boston, Massachusetts, United States, United States
About Brian Carr

Passionate team builder, growth marketer, storyteller and product lead with a proven track record of triple-digit growth for B2C and B2B demand in mobile & web.Experience: Team Building • P&L • SEM • SEO • ASO • eCommerce • mCommerce • E-Mail • Content Marketing • Market Analysis • PR • Agency Management • Startup Growth • B2C • B2B • Project Management • Forecasting • Salesforce • Pardot • Gong • Qualified I'm currently driving global B2B and B2C acquisition at Medisafe, the world's #1 Medication Management Platform with more than 13M users in 26 languages. Prior to Medisafe I drove record demand as the COO and VP of Marketing at the Drync mobile app, enabling consumers to buy wine and spirits on their mobile phones in 30 seconds or less. This included successful B2B marketing to local and national retailers in a highly regulated and ingrained beverage market, as well as driving record share-of-wallet growth and customer satisfaction among Drync users.Prior to that I drove mobile acquisition as VP of Marketing at note-taking app Springpad. Named “One of the 50 Best Apps” by Time Magazine, Springpad had more than 10M downloads and 5M registered users on both IOS and Android platforms.As CMO of the Washington-Post owned Avenue100 Media, I oversaw multi-million monthly budgets for lead generation properties such as CourseAdvisor.com. In conjunction with NewsWeek I led the market research, launch and staffing of StudentAdvisor.com.I was also the SVP at NameMedia, growing a division from zero to 7-digit revenues and high double-digit margins. That included hiring and developing a core B2B team, leading the diligence and acquisition of two companies and significant B2B customer retention. The division was later acquired by GoDaddy.Before joining NameMedia, I was the GM of Business Operations at Lycos.com (acquired Terra Networks), a Director of Production at AltaVista in Palo Alto (acquired by Yahoo), and Director of Production at SportsLine USA (acquired by CBS Sports).

Brian Carr's Current Company Details
Medisafe® Medication Management Platform

Medisafe® Medication Management Platform

View
SVP Medisafe™ Medication Management
Brian Carr Work Experience Details
  • Medisafe® Medication Management Platform
    Svp Marketing
    Medisafe® Medication Management Platform Sep 2015 - Present
    Boston, Massachusetts, Us
    Medisafe is the leading patient journey engagement platform with more than 13M downloads and 50B+ data points of doses managed in more than 150 countries and territories. Joined as one of the original three US employees, ushering B2C and B2B growth through Series B and Series C rounds. We're hiring!
  • Drync
    Coo
    Drync Mar 2014 - Jul 2015
    Somerville, Ma, Us
    Drync was the award-winning mobile e-commerce app for wine and spirits acquired by Proof Networks. Wine-lovers simply snapped a photo of a bottle from their smartphone or iPad and the app instantly identifies the label and returns taste descriptions, local prices, availability, ratings and other details. Customers can buy in 30 seconds or less through the app for delivery or in-store pickup.• Helped scale to an 11-member team and strategy pivot from a social wine platform to metrics-based e-commerce app, instrumented analytics and KPI tools including Localytics.• Drove positioning, acquisition, budgeting, payroll, fulfillment, operations, customer service, contracts and PR, including launches of in-store pickup and same-day delivery.• Optimized marketing spend across Twitter, display, Google, Facebook, influencer and RTB systems.• Significantly increased gross revenue to multiple double-digit year over year growth, while increasing average cart value, share of wallet, and effective customer segmentation.
  • Springpad Mobile And Web App
    Vp, Marketing
    Springpad Mobile And Web App Oct 2012 - Mar 2014
    Charlestown, Ma, Us
    Springpad was an innovative Evernote competitor in which you could instantly save tasks, events, alerts, videos, recipes, bookmarks, products, wish lists, journals, notes and more. During my time running marketing at Springpad, it was named the MSNBC News App of the Week, ABC News App of the Week, featured as a "Top Back-to-School App" on the TODAY show and named one of the Top 50 Apps of 2013 by TIME Magazine. Initiated market-based approach to re-focus product messaging, optimization, positioning and PR, aligning team with core branding and tone for successful major product re-launch in Q1 2013. Implemented matrix-driven product roadmap prioritization. • Increased acquisition 24% in two quarters by initiating new acquisition channels and focusing on acquisition optimization.• Implemented comprehensive content marketing process that drove more than 200,000 new visits, registering at 33% higher registration rate than Google organic traffic
  • Avenue100 Media, A Washington Post Company
    Cmo
    Avenue100 Media, A Washington Post Company Dec 2009 - Feb 2012
    Woburn, Ma, Us
    Avenue100 Media Solutions Inc. was the leading analytics‐based performance marketing company and a wholly owned subsidiary of the Washington Post Company. The company specialized in education lead generation and published StudentAdvisor.com and CourseAdvisor.com.Specific results:• Drove all online marketing initiatives, including SEM and SEO, while conceiving, developing, and launching flagship StudentAdvisor.com product. • Extensively researched market and potential penetration avenues, including formulaic review of top 1,500 campuses most active in social media. • Fostered revenue through partnerships with national advertisers such as Bed Bath and Beyond, Microsoft, Black & Decker in digital guides, among others. • Participated in extensive offline outreach, including attending and contributing to national trade shows, while optimizing limited PR budget.• Efforts achieved dramatic organic traffic increase of 0 to 1.5M annual organic visitors within 12 months on StudentAdvisor.com.• Gained more than $3M in in-kind marketing value in 2011 through PR opportunities such as nationally televised appearances on top-ranked cable news channel to showcase StudentAdvisor brand and capabilities.• Aggressively drove expansion of brand awareness and market presence, gaining over 50K Facebook followers in eight months.
  • Namemedia
    Svp & Gm, Direct Search Network
    Namemedia Feb 2005 - Nov 2009
    Waltham, Ma, Us
    NameMedia was acquired by GoDaddy and owned of one of the largest portfolios of domain names and is active in acquisition, development, and trading of digital real estate.Specific results:• Built from ground up entire marketing operations team dedicated to asserting company position in wake of significant venture capitalist investment. • Led production teams in building products to create profitability from both created and acquired domain names and companies.• Conceived and implemented business specifications and marketing requirements for engineering team to successfully ensure profitable end products. • Increased annual net revue 80% within three years.• Achieved significant EBIDTA through developing strategic initiatives including partnerships with Yahoo and Google as well as driving two acquisitions.
  • Lycos Media
    Gm, Business Operations
    Lycos Media Jan 2001 - Feb 2005
    Waltham, Us
    Lycos is one of the original Web-publishing pioneers and was acquired by Telefonica during my tenure.Oversaw marketing, ad operations, partner services, reporting, customer service, and general daily site experience for 38M unique monthly visitors to Lycos Network sites, including Wired.com, Tripod.com, Angelfire.com, Matchmaker.com, and Lycos Search. Led necessary integration and consolidation initiatives. Directed and implemented U.S. roadmap for all product launches and priorities.
  • Altavista
    Director Of Production, Executive Editor
    Altavista May 1999 - Aug 2000
    Palo Alto, Ca, Us
    AltaVista was acquired by Yahoo! Built and managed a 25-person editorial and web production staff on two coasts. Developed content strategies and integrated dozens of editorial partners and content feeds for the AltaVista Live product, such as Washington Post, New York Times, Fox Sports, CBS MarketWatch, AP, and Reuters into successful finished product.
  • Cbs Sportsline
    Director Of Production; Deputy Managing Editor
    Cbs Sportsline Mar 1997 - May 1999
    SportsLine USA had a successful IPO and was acquired by CBS Sports. Managed the online content staff for CBS Sports, with 7 million daily page views at the time. Produced and edited the CBS Sports Winter Olympics site, voted "Best of the Web" by USA Today. Also produced and/or edited the official sites of PGA Tour, NFL Europe, Tiger Woods, San Francisco 49ers and others.
  • Syracuse Newspapers Company
    Night City Editor; General Assignment Reporter
    Syracuse Newspapers Company Jan 1991 - Mar 1997
    Syracuse, Ny, Us
    Promoted from general assignment reporter to eventually assuming responsibilities as Night City Editor. Conducted extensive research, interviews, writing, and editing to maintain tight standards of journalistic integrity and quality.

Brian Carr Skills

Sem Online Marketing Lead Generation Online Advertising E Commerce Social Media Marketing Marketing Public Relations Start Ups Seo Social Media Entrepreneurship Product Development Product Marketing Advertising Analytics Blogging Mobile Applications Website Development Ppc Content Strategy Strategic Partnerships Facebook Marketing Strategy Affiliate Marketing Publishing Social Networking Integrated Marketing Mobile Devices Search Engine Marketing Search Engine Optimization Team Management Brand Management Digital Media Public Speaking Newspaper Market Analysis Competitive Analysis News Writing Project Management Performing Pay Per Click

Brian Carr Education Details

  • Babson College
    Babson College
    Communications
  • Kaplan University - Now Acquired By Purdue University Global
    Kaplan University - Now Acquired By Purdue University Global
    Marketing

Frequently Asked Questions about Brian Carr

What company does Brian Carr work for?

Brian Carr works for Medisafe® Medication Management Platform

What is Brian Carr's role at the current company?

Brian Carr's current role is SVP Medisafe™ Medication Management.

What is Brian Carr's email address?

Brian Carr's email address is br****@****ail.com

What is Brian Carr's direct phone number?

Brian Carr's direct phone number is +140746*****

What schools did Brian Carr attend?

Brian Carr attended Babson College, Kaplan University - Now Acquired By Purdue University Global.

What are some of Brian Carr's interests?

Brian Carr has interest in Social Services.

What skills is Brian Carr known for?

Brian Carr has skills like Sem, Online Marketing, Lead Generation, Online Advertising, E Commerce, Social Media Marketing, Marketing, Public Relations, Start Ups, Seo, Social Media, Entrepreneurship.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.