Passionate team builder, growth marketer, storyteller and product lead with a proven track record of triple-digit growth for B2C and B2B demand in mobile & web.Experience: Team Building • P&L • SEM • SEO • ASO • eCommerce • mCommerce • E-Mail • Content Marketing • Market Analysis • PR • Agency Management • Startup Growth • B2C • B2B • Project Management • Forecasting • Salesforce • Pardot • Gong • Qualified I'm currently driving global B2B and B2C acquisition at Medisafe, the world's #1 Medication Management Platform with more than 13M users in 26 languages. Prior to Medisafe I drove record demand as the COO and VP of Marketing at the Drync mobile app, enabling consumers to buy wine and spirits on their mobile phones in 30 seconds or less. This included successful B2B marketing to local and national retailers in a highly regulated and ingrained beverage market, as well as driving record share-of-wallet growth and customer satisfaction among Drync users.Prior to that I drove mobile acquisition as VP of Marketing at note-taking app Springpad. Named “One of the 50 Best Apps” by Time Magazine, Springpad had more than 10M downloads and 5M registered users on both IOS and Android platforms.As CMO of the Washington-Post owned Avenue100 Media, I oversaw multi-million monthly budgets for lead generation properties such as CourseAdvisor.com. In conjunction with NewsWeek I led the market research, launch and staffing of StudentAdvisor.com.I was also the SVP at NameMedia, growing a division from zero to 7-digit revenues and high double-digit margins. That included hiring and developing a core B2B team, leading the diligence and acquisition of two companies and significant B2B customer retention. The division was later acquired by GoDaddy.Before joining NameMedia, I was the GM of Business Operations at Lycos.com (acquired Terra Networks), a Director of Production at AltaVista in Palo Alto (acquired by Yahoo), and Director of Production at SportsLine USA (acquired by CBS Sports).
Listed skills include Sem, Online Marketing, Lead Generation, Online Advertising, and 38 others.