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As the Chief Marketing Officer of PlayVS, I help lead the fastest-growing amateur Esports organization in the United States and Canada. Our mission is to create transformative growth opportunities and skills development for students through gaming. Together with our school and private-sector partners, we are building an inclusive global gaming ecosystem that enriches lives and unlocks boundless opportunities for all.With 20+ years of experience in global technology marketing and sales, I have a proven track record of building powerful brands, leading highly successful teams, and attaining aggressive growth goals. I have extensive experience in partnering with Fortune 500 companies, global brands, and SMB sector organizations and delivering value through customer relationship management, online marketing, and B2B marketing. I am passionate about team building, operational excellence, analytical acumen, and global business perspective. I am also an Entrepreneur in Residence at Georgetown University, where I mentor aspiring and seasoned entrepreneurs on marketing and sales strategy and execution.
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Chief Marketing OfficerPlayvs Sep 2023 - PresentLos Angeles, California, UsPlayVS is the leading amateur esports platform in North America. We are building the infrastructure and are the official platform for high school esports and beyond. We are the unified community where players come together to compete, fans gather to spectate, and coaches manage their programs. We work with game publishers and K-12 governing bodies to build and operate sanctioned leagues across the country. Our software products tie everything together, creating the world’s first full-stack sports platform. -
Co-FounderVail Warrior Alliance Jan 2024 - PresentCo-Founder of community organization that honors and serves the needs of the US Special Operations Forces community. -
Entrepreneur In Residence At Georgetown UniversityGeorgetown University Nov 2019 - PresentWashington, Dc, UsServe as an Entrepreneur in Residence (EiR) at Georgetown University and in that capacity mentor undergrad and graduate students as well as seasoned entrepreneurs. Key focus areas include marketing strategy, demand generation, sales strategy and execution, customer success, and communications. -
PresidentBoulevard May 2022 - Sep 2023Washington, District Of Columbia, UsBoulevard is changing the way mentoring is done. We leverage a groundbreaking mobile mentoring platform to connect talented students from diverse backgrounds with a powerful network of top-quality mentors who help them unleash their potential and close the opportunity gap. Boulevard powers mentorship at scale—connecting students and mentors in a tech-enabled, efficient, asynchronous, measurable way. By fusing technology AND mentorship, the platform creates professional networks for young people and talent pipelines for companies. -
Investor & Chief Commercial OfficerSaas Sports Startup Jul 2021 - Apr 2022Investor & founding executive officer for venture-backed technology company focused on SaaS sports administration tools and building a major online community focused on scholastic sports. Led sales, global marketing and customer success organizations for company with 2,000 customers across 30 states.
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Chief Business OfficerEverfi Jun 2020 - Jul 2021Charleston, Sc, UsLed a dynamic team focused on curation of strategic partnerships and customer relationships across North America and global markets with a focus on technology, financial services, sports & entertainment, and consumer products. EVERFI is a global educational software company that raised $240M from TPG (The Rise Fund), Jeff Bezos, Eric Schmidt (Google), Laurene Powell Jobs, and New Enterprise Associates. Across a network of over 50,000 K-12 schools, 3,000+ corporations, and 1,800 colleges and universities, EVERFI has trained over 50 million learners. -
Global Chief Marketing OfficerEverfi Oct 2018 - Jun 2020Charleston, Sc, UsAs EVERFI's first CMO, I led the development of the company's marketing practice and oversaw demand generation, brand & creative, PR and communications, social media, sales development, marketing operations, and global events. Oversaw expansion of marketing function to 45+ team members and grew marketing sourced revenue to 35%+ of annual recurring revenue.
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President, Sports & Entertainment GroupEverfi Nov 2016 - Oct 2018Charleston, Sc, UsFounded and led EVERFI's Sports & Entertainment vertical including development of pervasive education programs for biggest sports leagues in the world including the NHL, NFL, NBA, Premier League, Major League Baseball, Major League Soccer and Minor League Baseball. Partnered with global corporations, professional sports clubs, athletes, entertainers, and community foundations to bring digital learning opportunities to tens of millions of students across North America. Proud to have led an incredible team of creative and impactful sales and customer success professionals that comprised one of the company's fastest growing divisions.
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Chief Marketing OfficerEverfi Oct 2012 - Nov 2016Charleston, Sc, UsFor four years, I had the pleasure of leading EVERFI's marketing practice and working with some of the DC's most passionate and hardworking marketing professionals. EVERFI is creating a whole new kind of education network that's helping learners of all ages develop the critical skills they need to be successful in life. In partnership with over 4,000 private sector companies, non-profits and community foundations, EVERFI empowers K-12 students with important lessons in financial education, online safety, cyber-bullying, civic engagement, entrepreneurship, and helping prepare them for the STEM-based jobs of the future. Add to that partnerships focused on on student health and wellness initiatives with over 1,800 colleges and universities and you have a pretty exciting opportunity to make significant contributions to communities across the US and across Europe.
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Board MemberMaryland Tech Council Mar 2017 - Jun 2019Frederick , Maryland, UsThe Maryland Tech Council is a collaborative community that is actively engaged in building strong technology and life science industries by supporting the efforts of our individual members. We are the largest technology trade association in the state of Maryland with over 600 members and we provide value by giving them a forum to learn, share, and connect. The valuable resources we provide to our members help them reach their full potential as vital members of their communities. -
Vice President, Global Demand GenerationBlackboard Nov 2009 - Oct 2012Boca Raton, Florida, UsLed global demand generation organization for education software and services leader with $630M in annual revenue. Key industry focus areas included K-12, Higher Education, Government and International. Directed multi-faceted team of 40 marketers that helped drive $100M in marketing-sourced revenue. Served as marketing and integration liaison for 10+ company acquisitions. -
Sr. Director, Global Marketing ServicesBlackboard Dec 2006 - Nov 2009Boca Raton, Florida, UsManaged and scaled 4 core marketing functions – Public Relations, Social Media, Brand & Creative Services, and Marketing Operations – while realigning mission, setting operational standards and recruiting 15 staff to team. Managed multiple creative and communications agency relationships. Oversaw design, recruitment and execution for annual partner event with 4,000 attendees and 80 business partners.
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Demand Generation & Community Growth ManagementIbm Jul 2001 - Dec 2006Armonk, New York, Ny, UsManaged strategy and program management functions for team responsible for driving $40M+ annual revenue in software development market with IBM's ISV & Developer Relations Group. Core focus areas included developing and executing market penetration strategies for Brazil, Russia, India, and China. Led development of group's annual strategic plan in collaboration with executive team. Frequent speaker at developer and academia events in US and emerging markets. -
Product Marketing & Vertical Strategy (Mba Intern)Quokka Sports Jun 2000 - Aug 2000San Francisco, California, UsWorked in product marketing and launch planning functions in support of NBC’s Olympic portal for 2000 Olympic Games in Sydney. Authored marketing promotion plan for sports media websites covering golf, global motorsports, sailing, and adventure sports. Supported expansion of Golf.com web property. -
Customer Relationship Marketing & Retail OperationsLand Rover North America Jun 1996 - Jul 1999Coventry, West Midlands, GbSupported national owner and dealer engagement programs, including owner loyalty events. Developed ongoing automotive marketplace analysis for executive team, sales leadership and brand managers. Certified in off-road driving skills. -
Director, Washington Dc OperationsSport & Social Clubs Of The United States Jul 1994 - Jul 1996Managed operations of Washington DC's largest sporting leagues company. Led expansion of organization to include annual membership of 5,000+ young professional members. Implemented corporate sponsorship agreements with Anheuser-Busch, Gatorade, Procter & Gamble, and Wilson Sporting Goods worth over $2 million dollars nationally.
Brian Cooley Skills
Brian Cooley Education Details
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Georgetown University Mcdonough School Of BusinessMarketing & Strategy -
Georgetown UniversityHistory (American & African)
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Delbarton School
Frequently Asked Questions about Brian Cooley
What company does Brian Cooley work for?
Brian Cooley works for Playvs
What is Brian Cooley's role at the current company?
Brian Cooley's current role is Chief Marketing Officer – PlayVS.
What is Brian Cooley's email address?
Brian Cooley's email address is bc****@****hoo.com
What is Brian Cooley's direct phone number?
Brian Cooley's direct phone number is +120286*****
What schools did Brian Cooley attend?
Brian Cooley attended Georgetown University Mcdonough School Of Business, Georgetown University, Delbarton School.
What skills is Brian Cooley known for?
Brian Cooley has skills like Leadership, Product Marketing, Marketing Management, Team Building, Social Media, Strategic Partnerships, Salesforce.com, B2b, Online Marketing, Brand Development, Executive Management, Pole Dancing.
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