Brian Erickson Email & Phone Number

Kent, Wa, Us

Overseeing the daily operations and management of Multi-Channel Marketing (MCM) resources that enable B2B eCommerce Portal sales and transactions. Researching market trends and working with various departments to successfully launch new products, campaigns and programs to increase B2B ecommerce sales. • Collaborating with the marketing department to plan and execute marketing activities, including on-site merchandising, email marketing, search engine marketing and title-based/seasonal promotional offers. Reviewing web analytics, developing recommendations for campaign optimization, and implementing these recommendations directly or via vendor partners.• Managing marketing team members that enable MCM programs and initiatives; creating data-driven MCM activities strategies that drive eCommerce B2B sales on the AMMEX Portal.• Interpreting MCM strategies into tactical plans including all possible online touchpoints with customers, including- but not limited to- websites, email, display, social media, search, and in-product marketing.• Working with key stakeholders to determine KPIs and utilizing Google Analytics to track and report success of the set goals. Ensuring accurate measurement plans demonstrate impact of MCM programs on eCommerce B2B sales and growth.• Pioneering the analysis of innovative digital and print bundled solution, providing a new sales opportunity for field sales and a new comprehensive marketing solution for clients. • Performing list hygiene and A/B testing which led to significant increases in email open rates and click through rates.

Kent, Wa, Us

• Develop go-to-market (GTM) strategy to grow small-to-medium sized (SMB) customer segment by creating plan to acquire new customers, engage current customers and increase number of reoccurring purchasers.• Lead efforts grow new business by acquiring new self-service customers into the SMB customer segment and ultimately turn them into purchasing customers. This effort was done by creating paid advertising campaigns and plans, optimizing organic traffic and leads and using social media to reach broad set of prospects.• Drafted and implemented a social media plan to grow social channel audiences, engagements, and acquisition of new customers. Created processes, templates and reporting dashboard to support social media efforts.• Partner with sales teams to communicate marketing campaigns and efforts affecting their customers. Created processes, templates and feedback mechanism to streamline partnership. Created digital marketing assets such as email templates, sales reps can use to further engage with their customers.

San Francisco, California, Us

• Establish, implement, and measure the effectiveness of partner campaigns that drive awareness and acquisition, engagement and retention for Twitch Prime.• Execute and maintain a best-in-class content strategy and execution machine across the entire customer journey by leveraging internal Amazon/Twitch marketing channels as well as external marketing channels.• Develop insight-driven, client facing narratives that highlight the mutual benefits of partnering with Twitch Prime.• Generate bold and innovative strategic ideas for growth and at the tactical level through program management, advertising campaign execution, creating campaigns with site merchandising tools, analyzing traffic data and solving problems.• Collaborate closely with business teams to manage simultaneous time-sensitive projects to deliver on-time marketing projects.• Develop and manage Twitch Prime fiscal year marketing budget for all marketing campaigns and expenses.

Redmond, Washington, Us

• Work in coordination with leadership team to create dynamic, compelling marketing communication deliverables.• Work cross-functionally with team leads to create, manage and lead direction of team SharePoint sites and Team Channels.• Manage vendor projects including product production, graphic design and web experience creation.• Manage UR Marketing budget; including creating purchase orders, approving invoices and tracking costs.• Create marketing communication templates; including PowerPoint deck templates, email templates, newsletter templates, email signatures and social media cards while adhering to Microsoft brand guidelines.

Bellevue, Wa, Us

• Spearheaded both implementation and execution of digital marketing and conversion strategy, including SEO/content marketing, SEM and PPC campaign management, social media marketing and advertising, display and remarketing ad campaigns, and email marketing.• Streamlined operations with optimization and test conversion rates from existing web traffic utilizing various lead funnels, landing pages, and calls to action.• Designed content for A/B testing of landing pages, PPC campaign ads, re-targeting ads, CTA’s, lead funnels, and website.• Performed build out and execution of email automation strategy, included workflows, and triggered email campaigns via HubSpot.• Employed Google Analytics to analyze overall performance and continually optimize marketing campaigns to maximize effectiveness.• Created digital marketing assets, such as banner ads, social media posts, and web graphics.• Implemented conversion optimization testing, dynamic phone number tracking, tag management and closed-loop web analytics.• Developed and managed all CRM touchpoints including direct marketing, email marketing, retention strategies, and new customer acquisition initiatives.• Managed website including producing digital content to create visual interest in products, formulated product descriptions and wrote blog posts.

Miami, Florida, Us

• Served as a consultant and coach for various marketing systems such as Velma, HBM, Mortgage Coach, Dynamics 365 and other marketing tools and applications, including mobile applications and internal communication software for over 450 field associates.• Liaised with loan officers, sales managers, branch managers, and regional leadership to plan and execute local marketing plans to drive new customer acquisition using both traditional and digital marketing campaigns and activities, including flyers, brochures, emails, social media, advertisements, press releases, landing pages and microsites.• Headed internal marketing campaigns for product, program and systems to drive adoption, usability and effectiveness company-wide.• Regulated internal newsletter, Yammer page and intranet site to provide associates with up-to-date, practical and executable resources and information, promoting success in working with marketing systems, tools and material.

Redmond, Washington, Us

• Partnered with internal stakeholders to design, build and publish global marketing acquisition web content, pages and microsites to increase new sign-ups for Bing Ads in 35 markets.• Devised, developed and deployed global marketing web pages, case studies, insights, online training and product evangelism to retain Bing Ads customers across 35 markets. • Drove smart, goal driven web content and strategy in collaboration with the Production Lead, Site Manager, and Marketing Managers.• Administered quality assurance measures, including review of the format and functionality of pages and files before they are deployed to live site. • Provided troubleshooting, streamlining and prioritizing production tasks to optimize efficiency in content production process. • Ensured proper SEO practices were applied, tagged content with related keywords for each page and site as a whole.• Generated comprehensive Global Site metrics via Omniture into a monthly scorecard, distributed to stakeholders and leadership teams.

• Supervised and drove all marketing efforts in the areas of customer acquisition, retention and company reputation through the development and execution of marketing collateral such as brochures, case studies, whitepapers, direct mailings, and email marketing campaigns.• Formed and maintained company website, as well as all digital assets and content.• Orchestrated and executed email marketing automation campaigns via Salesforce.• Operated social media platforms and managed content including LinkedIn, Twitter, Facebook and YouTube.• Followed up on event marketing activities such as trade shows, webinars and conferences.• Supported public relations by crating creating content for press releases, publishing releases, following up on media inquiries, and building relationships with local and trade media outlets.• Teamed up with Affiliate Partnership of over 60 partners to deliver co-branding marketing support in the form of creating co-branded product brochures, co-branded web content, and producing a bi-monthly newsletter.• Contributed to development of strategy, planning and execution of internal company communication campaigns, delivering comprehensive internal communications support.

Redmond, Washington, Us

Web Communications Content Manager • Communicated with internal stakeholders to gain insight into goals and objectives, and to design and implement global marketing acquisition web content, pages and microsites to increase new sign-ups for Microsoft Advertising.• Built and implemented A/ B test plans to optimize content pages and design for amplified site effectiveness.• Garnered understanding of needs by working with external vendors to create localized assets used globally and locally for specific web marketing campaigns.• Enhanced content and links with SEO best practices to increase organic and paid search results.Advertiser and Publisher Services project:• Administered APS organization intranet site content and communication deliverables.• Established site process documentation and project plans for future iterations of the site.• Supplied communication support to the APS business group team during transition of resources.Microsoft Advertising web project:• Conceptualized and created compelling communication collateral for product and tool enhancements including communication alerts, user documents, FAQs, and sales presentations.• Supported business goals and objectives with development and publishing of web content for internal and external web site.• Gathered stakeholder requirements and project needs, built new pages and site enhancements in alignment with objectives. • Analyzed customer feedback on content and work with support team to troubleshoot problems with accreditation exam and online trainings.Microsoft Advertising knowledge base management and communications project• Composed, edited and oversaw web content for Microsoft Advertising internal web portal and knowledge base.• Connected with marketing communication managers to produce compelling content for email campaigns, newsletters, and web pages.• Translated product information into clear, web-friendly content to be used to educate and inform internal and external audiences.

Redmond, Washington, Us

Advertiser and Publisher Services Business Group intranet site project via Redmond Technology Partners- Manage the APS organization intranet site content and communication deliverables.- Develop site process documentation and project plans for future iterations of the site.- Provide temporary communication support to the APS BG team during transition of support.Microsoft Advertising web project via Redmond Technology Partners- Create compelling communication collateral for product and tool enhancements including; communication alerts, user documents, FAQs, and sales presentations.- Develop and publish web content for internal and external Web site that supports business goals and objectives.- Build new pages and site enhancements based on stakeholder requirements and project needs.- Monitor customer feedback on content and work with support team to troubleshoot problems with accreditation exam and online trainings.- Promote web content through established internal and external communication channels as well promotional placement of new content on the global Web site.- Provide a monthly traffic summary of online content via Omniture metrics. Microsoft Advertising knowledgebase management and communications project via Allyis- Write, edit and manage web content for Microsoft Advertising internal web portal and knowledgebase.- Partner with marketing communication managers to produce compelling content for email campaigns, newsletters, and web pages.- Work with product managers to translate product information into clear, web-friendly content that can be used to educate and inform internal and external audiences.- Provide strategic vision and planning to implement new tools and solutions to insure dissemination of information is quick, relevant and timely.- Participate in cross-functional product and marketing meetings to plan and execute communication cascades as needed for each project and product plans.

Seattle, Wa, Us

• Excelled as member of a cross-functional team with leadership and business partners to develop communication plans and strategies that supported the Seattle’s Best Coffee brand including organizational change, partner resources communications, technology enhancements, training and development, and brand awareness and education.• Worked with team members to ensure brand alignment in all communications for a consistent message, tone and style the was applied internally and externally.• Managed web portal migration of intranet site from Plumtree to SharePoint Services 3.0 by submitting business requirements, managing resources, creating communication plan and training plan and drafting project documentation.• Chaired and improved communication program processes and deliverables such as email communications, printed material, voicemail communication and internal portal.• Engineered and managed communication program documentation including communication plan templates, communication initiation forms, PowerPoint templates, email communication templates, web part portal templates, surveys and promotional workbooks.

New York, Ny, Us

• Acted as communications manager for the National Direct Sales unit servicing $400M sales channel, tasked with aligning communication efforts with department goals and objectives.• Developed and oversaw communication email, print and web channels supporting over 400 employees including communication templates, development of department intranet site and targeted SharePoint web part, as well as organizing town halls and other speaking engagements.• Enabled 12 focus group sessions involving 200 participants nationwide, targeted at collecting user feedback and implementing communication process improvement efforts.• Controlled department email communications, executive presentations, newsletters, web articles and feedback surveys using tools such as SharePoint, Microsoft Content Management System, Survey Monkey, Microsoft Publisher, PowerPoint and Word. • Trained and mentored internal training and quality team in process and web tool management best practices.

Bonney Lake, Washington, Us

• Tasked with marketing and sales operations in expansion of an FDA medical device software corporation servicing 25 client sites nationwide that combined draw over 1.1 million units of blood annually.• Maintained content of corporate web site through routine updates.• Drafted and published press releases regarding organizational changes and acquisitions. • Introduced style guide and standards for marketing publications, presentations and external communications. • Generated layout design and material production for traditional marketing material including brochures, sales packets, flyers, signs and advertisements.

-Aid in planning, execution, and follow up of print advertising campaigns for Bank One, First Union National Bank, Sony Pictures and Travel Services International.-Provide sales assistance and research for advertising agencies. -Track and research current and previous advertising campaigns for publications and clients. -Create vendor summary reports for future client invoice/billing.

Ellensburg, Wa, Us

Ba, Organizational Communications

Ma, Organizational Management