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Cross-functional sales/marketing leader and general manager with a 27+ year background in sales, marketing and supply chain across the US and Canada. Grows businesses through development of high-level strategies that balance opportunity with fact-based, data-driven executional realities and financial analysis. Leads robust scenario-planning to develop high-level strategies and has no hesitation to dive into and get involved with details to ensure successful in-market execution. Develops highly-engaged teams to foster inter-connectivity across all levels and functions. Ready to join organizations looking for a growth mindset.Sales Growth | Strategic Development | Business Development | Sales and Marketing Leadership | General Manager Email: bsgormley@gmail.com Highly visible member of leadership that delivers on company metrics and strategic plans through cross-functional partnership, development of internal team members and strong involvement with outside third parties and customers. Strong background includes sales growth, marketing/brand management, supply chain management, full P&L responsibility and fully engaged team development.Drives organic growth and identifies new areas of expansion using data and financial analysis to drive investment strategy. KEY COMPETENCIES: • Business Development • Sales Leadership (B2C and B2B) • Vision, Mission, Strategy Development • Talent and Team Development • Brand Management • P&L Management • Supply Chain Management • Broker Leadership • Retail Execution ACCOMPLISHMENTS: - Reversed declining business at a PE backed consumer goods company in year one then grew revenue from $131MM to $238MM (CAGR = 16.1%) over a period of four consecutive years of growth. Over the same period, grew EBITDA from $19.8MM to $38.6MM (CAGR = 18.1%). - Turned around an under-performing supply chain team through changes in leadership, oversight and process leading to an 80% improvement of manufacturing output year over year. This resulted in improving customer cuts from a high of 40% to just 3% during the company’s peak demand months. - Recognized in a Harvard Business School case study and subsequently participated in a HBS continuing education program with business leaders from around the world discussing the importance of company culture on achieving business results. Please contact me at (508) 209-1167 with Chief Commercial/Sales Officer, Vice President, or other senior level opportunities.
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Chief Commercial Officer (Cco)AbxOrlando, Fl, Us -
Chief Commercial Officer (Cco)Abx Sep 2024 - PresentCharlotte, North Carolina, Us -
Chief Commercial Officer (Cco)Signature Brands, Llc Jan 2022 - Aug 2023Ocala, Florida, Us- Reporting to the CEO and responsible for Sales and Manufacturing, Engineering, Procurement (ingredients and raw materials), Supply Planning, Logistics.- Assessed and reorganized talent within underperforming supply side team and led turnaround within manufacturing resulting in an 80% increase in daily output and ensuring full service to customers.- Developed and refreshed 5 year strategic plans each year to drive company activity across functions.- Led team in management of $13MM CAPEX budget across 3 manufacturing facilities.- Solidified link across sales and supply chain resulting in better alignment within the organization.- Recognized by Harvard Business School in a case study detailing the importance of culture in achieving business results. -
Chief Sales Officer (Cso)Signature Brands, Llc Apr 2019 - Jan 2022Ocala, Florida, Us- Reporting to the CEO and responsible for Sales.- Assessed and reorganized underperforming sales team to ensure stronger customer coverage and better alignment to developing the business based on consumer insights as opposed to customer requests.- Reorganized broker network to ensure the strongest possible representation and developed a regular cadence of meetings with all brokers to ensure alignment to Signature Brands priorities.- From 2019 to 2023 grew revenue 78% and EBITDA 95%- Developed and refreshed 5 year strategic plans each year to drive company activity cross-functionally
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Senior Director - North America GroceryOcean Spray Cranberries 2017 - 2018Middleboro-Lakeville, Massachusetts, Us- Sales responsibility for Ocean Spray's $800MM grocery business in the US and Canada.- Led a team of 25 employees and 1000+ broker representatives in all head office customer negotiations and retail execution. -
General Manager - CanadaOcean Spray Cranberries 2012 - 2017Middleboro-Lakeville, Massachusetts, Us- General Manager responsible for Ocean Spray’s operation in Canada with revenues of $140MM with full P&L responsibility. - Brought stability and predictability to an underperforming region of the North American business leading to revenue and profit growth each year during my tenure.- Assessed and reorganized sales and broker organizations to ensure better coverage of key customers and stronger broker representation.- Provided marketing and sales leadership and deliver the financial plan for the business. - Led a cross-functional team of 8 directs reports and a sales broker network of over 200 personnel.
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Senior Marketing Manager - Us Foods/CanadaOcean Spray Cranberries 2010 - 2012Middleboro-Lakeville, Massachusetts, Us- Senior Manager responsible for development and delivery of marketing plan for company's Craisins(r) and sauce lines of products and for Canada including development of long range plans, innovation strategy, sales execution, advertising, consumer support and P&L management.- Grew Craisins revenue +20% and profit +30%. Grew sauce revenue 1% and profit 9% in declining category.
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Marketing Manager - Special MarketsOcean Spray Cranberries 2007 - 2010Middleboro-Lakeville, Massachusetts, Us- Marketing leader, with strong tie to sales, responsible for development and execution of segment based Foodservice strategy.- Developed and and executed previously non-existent bottom-up plans for our Produce, Convenience and Gas, and Drug Store businesses to guide long-term strategy and drive company activity cross-functionally.
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Associate Marketing Manager - Us FoodsOcean Spray Cranberries 2004 - 2007Middleboro-Lakeville, Massachusetts, Us- Managed off-shelf merchandising programs across all classes of trade to drive 50% shipment increases on Craisins brand- Executed trial shipper program on new Trail Mix products leading to 45% increase in household penetration and 16% increase in repeat purchases.- Led $4MM capital project from concept to BOD approval to add in-house single serve packaging capability for Craisins brand
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Associate Marketing Manager - Grapefruit And Single Serve BeveragesOcean Spray Cranberries 2004 - 2004Middleboro-Lakeville, Massachusetts, Us
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Assistant Marketing Manager - Single Serve Beverages/National ChannelsOcean Spray Cranberries 2003 - 2004Middleboro-Lakeville, Massachusetts, Us
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Account Executive - EducationJohnson Controls 2002 - 2003Cork, Ireland, IeGenerated revenue through creatively-funded capital improvement projects for Minnesota school districts. -
Sales EngineerParker Hannifin 1999 - 2000Cleveland, Oh, UsGrew business by 40% through successful management of the Mid-Atlantic territory and implementing measures to achieve continued development and improvement of skills -
Direct Marketing And SalesBlack & Decker 1996 - 1999Towson, Md, Us
Brian Gormley Skills
Brian Gormley Education Details
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Texas Mccombs School Of BusinessMarketing -
Cornell UniversityBusiness Management
Frequently Asked Questions about Brian Gormley
What company does Brian Gormley work for?
Brian Gormley works for Abx
What is Brian Gormley's role at the current company?
Brian Gormley's current role is Chief Commercial Officer (CCO).
What is Brian Gormley's email address?
Brian Gormley's email address is bs****@****ail.com
What is Brian Gormley's direct phone number?
Brian Gormley's direct phone number is +150892*****
What schools did Brian Gormley attend?
Brian Gormley attended Texas Mccombs School Of Business, Cornell University.
What skills is Brian Gormley known for?
Brian Gormley has skills like Cross Functional Team Leadership, Income Statement, Sales, Analysis, Creative Direction, Consumer Products, Shopper Marketing, Customer Insight, Brand Management, Segmentation, Marketing Strategy, Management.
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