• Managed all Chicago activity for a large, ongoing field marketing program with nightlife, retail, and experiential elements• Hired, Trained, and managed the activity of 2-3 Full Time Managers and 15-25 Part Time employees• Responsible for all program administration in Chicago including: payroll, scheduling, performance management and review, event proposals, and metric reports• Built, maintained, and managed relationships with a network of over 150 retail venues and 300 nightlife venues across Chicago and the surrounding municipalities• Event creation from conception to execution, including research, proposal, brand experience, relevant premium selection, check requests, and accompanying legal paperwork while best utilizing event budgets• Provided consumer insights and cultural forecasting for BFG and the client

• Managed the promotional and marketing efforts for renowned web and print publications: The Onion, The A.V. Club, and A.V. Club Local properties in eight markets• Hired, trained, and served as direct supervisor for Promotions Coordinators in 8 DMA’s across 10 cities• Developed all administrative processes and documents pertaining to the promotions department including training materials, event recap, payroll, and promotional product ordering• Served as main point of contact for marketing based strategic partnerships with a wide variety of companies and media entities including: NPR affiliates in Chicago, Minnesota, and Washington D.C., the Fox television affiliate in Minneapolis, CMJ Festival, LA Film Festival, The American Film Institute, AOL, the Found Footage Festival, and music venues in all eight markets.• Managed the ideation, production, and dissemination of all marketing and promotional materials including print advertising, web banners, promotional items, promotional signage, direct email, and social media• Supervised the social media presence in all eight local markets; increased all accounts metrics by between 75%-145% over a one year period.• Planned, produced, and executed events across all eight markets including those associated with South by Southwest festival , AFI/Discovery Channel’s Silverdocs Festival, CMJ Festival , Pitchfork Festival , and many more• Created new event platforms surrounding the A.V. Club’s New Cult Canon and Undercover features. Managed the planning, production, and execution in multiple markets• Worked with advertisers to develop unique Onion and A.V. Club themed events in all eight markets as value add components for their advertising contracts• Managed the development, administration, and promotion of all contests in all markets• Pitched, sold, and managed the activation of sponsorships of our large scale events• Wrote the Marketing and Promotions section of the Onion Franchise Manual

• Managed an integrated retail marketing program comprised of in-store promotional events, employee appreciation events, direct mail, point of purchase, online and viral marketing efforts, customer service outreach, and other marketing and advertising elements • Screened, hired, and managed field staff of over 50 employees in five markets nationally• Oversaw all daily operations of the program including: payroll, reporting, client relations, purchasing, shipping, creation and trafficking of advertising elements • Planned, booked, and managed the execution of over 100 in-store retail promotional events in five markets• Responsible for managing and adhering to a budget of over $1,500,000 for all markets. Delivered 100% on time and within budget• Served as key contact for all vendors, interagency employees, field staff, and the client • Planned, produced, and executed employee appreciation events in each market: $50,000 budget/event• Evaluated, recommended, and booked talent for in-store and employee appreciation events• Evaluated store performance through measures of customer service, sales figures, store cleanliness, and the consumers’ impression of overall event and retail experience• Managed the collection and evaluation of data from surveys and other performance assessments for all program elements

• Managed an integrated marketing program centered on young adult culture. • Accountable for all aspects of the program including: client relations, advertising communication execution, music licensing, and event production• Produced and promoted over 60 music-based, experiential marketing events for several brands; includes events associated with the South by Southwest Conference, NAMM conference, Lollapalooza, Pitchfork Festival, and Riot Fest• Oversaw production staff, vendors, talent, and interagency employees• Responsible for managing and adhering to a $250,000 annual budget; delivered 100% at or under budget • Served as key contact with multiple clients and other agencies • Developed and executed annual marketing strategic plan for Chicago • Analyzed and presented quarterly strategy and performance reports to client • Demonstrated extensive talent evaluation, recommendation and negotiation experience• Created and maintained a network of entertainment industry professionals including: record labels, bands, promoters, and venues throughout the country• Provided clients with cultural forecasting and consumer insight

• Supervised the set-up and maintenance of the hospitality suite• Processed all 300 guests including the creation and distribution of credentials• Served as primary festival liaison to all festival guests • Co-coordinated festival transportation and after-screening functions

• Processed, screened, selected, and programmed over 250 entries• Served as filmmaker liaison• Managed all 120 exhibition prints and headed print traffic effort• Conceived and executed after-screening events• Collaborated on the promotion of the festival and after screening events

• Managed operational aspects of restaurant including supervising staff and daily accounting• Created and executed a strategic marketing plan for the Café and all live performances• Served as key contact person for advertising outlets, local media, and all participating artists and performers• Cultivated and developed relationships with local bands and media• Booked and supervised semi-weekly performances• Created and disseminated promotional materials related to in-store performances and events

• Formed Wise Guys Productions and Natural Productions • Produced and promoted nine multi-stage music festivals in Arizona and California with event attendance ranging from 2500-7000 paying guests per event• Created and executed a strategic marketing plan for all events and for the branding of the company• Managed the creation and trafficking of all multi-media promotional materials • Oversaw financing and budgetary allocation; delivered 100% at or under budget; budgets ranging from $50,000-$200,000 per event• Developed and managed 30-person promotional team and multi-media promotional and advertising campaign• Served as chief artist and media liaison• Screened, hired, and managed the staff comprising a 40-person concert production team