Brian Greene Email and Phone Number

• Partnered with Marketing and Sales to develop go-to-market and adoption plans focused on Confluence Cloud Migrations, including establishing relationships with customers to understand their cloud migration and business needs and how they evolved.• Maintained relationships with marketing, sales, operations, and engineering to ensure alignment with mission, strategy, and planning.• Worked with customer-facing teams and Enterprise customers to identify key use cases and collect customer feedback to shape messaging, positioning, and marketing strategies. • Created product and business OKRs and key product metrics to drive toward quarterly and annual goals in my vertical.

• I led, mentored, and inspired a team of 6 product managers to focus on a majority share of the company’s SaaS portfolio, focusing on providing business management solutions for the largest brands in the wellness industry. • Directed SaaS product vision, strategy, growth plans, roadmaps, and product adoption plans for Enterprise B2B and B2C customer segments leading to a 50% increase in product adoption rates and a significant expansion of the customer base.• Used objectives and key results model to improve communication between product, business, and engineering teams. Established a successful track record of on-time product delivery and achieving financial results by using this model.• Used vital metrics and data to drive team focus and project alignment across the company.• Developed a new feature prioritization process and engagement model to foster collaboration with sales, marketing, customer experience, design, and engineering. • Worked with the Design team to host in-person customer planning sessions to drive customer engagement and feedback on joint product designs to improve the adoption of new technology.• Established a positive industry reputation by delivering presentations at customer quarterly business reviews, internal executive briefings, and industry conference events.• Drove the creation and adoption of a new centralized management system built from the ground up, focusing on scheduling, reporting, and franchising operations.• Partnered with engineering and operations to lead the adoption of a new Agile transformation operating model focusing on driving product quality, fast-paced iteration, and innovation.

• I led a team of 25 members, including directors, product managers, and product owners focused on Enterprise Data Management and providing solutions for Fortune 500 businesses. • Identified opportunities for Product to invest strategically and created growth strategies and product roadmaps to grow the business to a $1 billion product line. • I used my strong technical background and understanding of software development processes to partner with engineering and co-led an Agile product development transformation for a team of over 500 members and 65 scrum teams. • Spearheaded design and implementation of end-to-end product life cycle process to drive an iterative and faster-paced development environment. Transitioned to product launches from every 6 months to weekly. • Created feature prioritization and enterprise readiness model by collaborating with customers, sales, technical sales engineers, and marketing.• I built a new market research team and research methodology focused on customer-desired outcomes and jobs to be done.• I created an outbound product management team focused on end-to-end solutions, adoption and education. Increased the add-on attach rate from 20% to over 50% and increased product adoption rates by 100%• Established a positive industry reputation by delivering presentations at quarterly customer business reviews, internal executive briefings, analyst briefings, and industry conference events.• Lead a new pricing model launch to capture more share of wallet.• I worked directly with customer IT departments and delivered jointly developed solutions to complex use cases.• I used OKRs to align product, business, and engineering teams.• Led a small team focused on creating a new SaaS data protection solution from ground zero.

• Played a pivotal role as a group member in launching a startup focused on delivering new solutions in the emerging LED market. Oversaw the product management and marketing teams for developing innovative approaches to commercial lighting and micro LED applications. • Developed and implemented product definition and development methodology to keep team focused on building the most impactful projects.• Traveled extensively worldwide to promote investors, market expansion, industry standards, and production practices.• Performed comprehensive market research, internal stakeholder conversations, customer interviews, and site visits to learn LED lighting and display sector swiftly.

Responsible for $500 million product line. Lead a team of 15 product managers and product owners focused on Data Protection for consumer, small business to mid-market segments. Launched a new consumer product that grew to 15 million customers in 2 years.