Brian Simpson Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Developed a D2C eCommerce Business Case, stakeholder presentations and competitive analysis for a client.Workshopped draft case with key stakeholders and identified key logistical, legal and business issues that require resolution.

Melbourne, Australia

Work with leading companies around Australia to redefine, upgrade or create extraordinary omnichannel customer experiences. Help them identify options and define the digital platforms based on Magento or BigCommerce and that deliver outstanding experiences for their customers and drive meaningful growth and profit. Coordinate estimates and timelines with internal delivery teams.Respond to customer leads and RPFs, work with BDMs as the subject matter expert to develop new relationships with new digital clientsProvide ongoing training to state sales teams to support the launch of BigCommerce as a second platform for Salmat’s medium-size customer baseManage the Discovery process for new projects, document the outcomes and set up the solution for delivery by the team managed by a Digital Producer

Melbourne, Australia

Established, rationalised and/or optimised marketing channels for a small startup online pharmacy.Restored SEO trust, managed Google Shopping and Adwords (initially via agency then direct), Managed content and deliver of Print and Online Catalogues, launched 24 Hour Secret Deals, Weekly Deals EDM and print campaigns.Merged multiple brand treatments and logos into a single consistent style.Set up business on Amazon Marketplace for launch, enhanced the eBay presence.Upgraded poorly written product data to a consistent selling standard and established style guides for future product data.Optimised on-site conversion from product page through cart and checkout. Established new site taxonomy for improved navigation and better integration with comparison engines, eBay and Amazon.

Malvern East

Development of G-Store's digital channels with purchase, delivery and Australia wide installation of eco-friendly, energy efficient products for the home.Managed website and eBay sales channels, Google and comparison site feeds and other online marketing.Updated branding and marketing focusing on energy and water efficient packages for home and business. Analysed market changes and fleshed out a 5 year business grow plan around progression towards the all electric energy independent home of the next decade.Developed unique online installation quoting system for hot water, heating and cooling products to be able to offer customers an end solution, not just a product, nationwide.- Uses local contractor pricing and and provides management of fast high quality job delivery right through to the measurement of customer satisfaction.

North Fitzroy Melbourne

Project Managing both B2B and B2C e-commerce Magento enterprise website releases for mainly large franchise retailers with complex backend ERP Integrations.Introduced Agile Project Management methodology to the business.Managing the work of a mix of local resources and a variety of outsourcers in India, Vietnam, Ukraine and Sri-Lanka to deliver solutions for clients

Provide strategic advise to companies, especially retailers, on how to maximise their returns from digital channels and improve in-store traffic by optimising local search results. Create e-commerce/mobile websites, set up logistics and handling processes, provide training, help populate initial product catalogs and set up and test merchandising options. Define requirements for backend systems integration. Setup SEO, tracking, analytics and initiate up on-going monitoring of conversion results. Develop a customised online marketing plan incorporating social media, optimisation improvements and paid channels. Provide resources to ensure effective results over time.

Developed a highly innovative marketplace platform that allows enthusiasts & consumers to rapidly buy and sell car parts and accessories. Supported a network of online e-commerce sites as well as local search and integrates with the backend systems of retailers, dealers and manufacturers. Successfully delivered the first 5 of 7 phases to full commercialisation.Developing partsallover required a full set of skills from developing business models and plans, though negotiations with investors, suppliers, retailers, manufacturers and industry associations and winning a Comet innovation grant from AusIndustry.

Lead the product team in the key automotive category in developing a revised auto strategy in used and new cars. Initiated a wide ranging business review of all processes from ad taking in call centres with attributes and rich media, though to consolidation of print systems, billing and reporting to support ROI based billing and single customer view. Launched CarShowroom.com.au with the involvement of car manufacturers, and planned the next generation of used car products and services currently in development.

Redeveloped the national website merging the tradingpost and trading-post sites, helped move the Sydney support structure to Melbourne and create national operations.

Launched AutoTrader.com.au as the Trading Post’s dedicated automotive site with specialised tools and processes for searching for a car. Developed transactional based shopping integrated into the classified ad search. Post internet bubble, focussed on exiting unprofitable products such as external web development and optimising the business around the core products to achieve profitability and from mid 2001 yield growth

Moved from Contractor to full time position and continued to recruit, enlarge and manage the online team for the Trading Post moving them to larger, dedicated premises. Launched original ad placement self service tools with e-commerce payments and photo uploads which became a highly effective ad-taking channel with much better yield than ads taken in call centres. Created a national platform integrating new acquisitions including Trading Post Brisbane and Buy & Sell Sydney.

Started the original Australian streaming webcast company with live sports broadcasts including AFL and Basketball, as well as music and talk radio simulcasts. Commissioned by the Melbourne Trading Post in December 1996 to set up an online channel and create the initial websites for the Melbourne Trading Post, Things That Go and Music Trader (an A4 Glossy Magazine). Recruited the initial online business team

Developed the on-air team, recruited new talent and refined music formats to help 3MP begin winning ratings for only the second time in its history. Maintained top position, winning against strong FM and talk opposition through the first half of the 1990’s. Created a unique music format, introduced sophisticated automation and recruited a second team to launch a twin station, Magic 693, in March 1994.