I help the university achieve its goals related to brand awareness and affinity, student recruitment, fundraising, and alumni engagement through the ongoing enhancement and optimization of the university’s public-facing websites and digital communications. I oversee the planning, design, implementation and ongoing maintenance of websites and digital communications campaigns, including the development and implementation of mobile platforms, email marketing, content/inbound marketing and other demand-generation communications and marketing programs.

Manage Furman's digital marketing team and pertinent projects focused on improving the university's digital footprint, SEO, paid media, ADA compliance and admissions goalsImprove website user experience, website ADA compliance, and provide tracking and analysis Manage and prioritize digital marketing team workload to accommodate campus partner needs, as well as special projects including; paid media campaigns, content marketing, landing pages, microsites, content audits, reporting analytics and dashboardsLead new innovative digital tactics and strategies and provide digital expertise and thought leadership to university leadership

Write articles about beer, beer events, beer life, and beer.

Lead analytical and evaluative research to uncover user and business opportunities for clients’ products and services and integrated media and digital programs Collaborate with designers, content writers, art directors, paid media and social media teams in order to help focus experience, strategy, and design on the reality of user and business needsResponsible for: planning and leading web development and digital strategy activities; articulating how data findings inform user experience strategy and design Provide thought leadership for the agency pertaining to all digital marketing trends and technologies

Managed all aspects of national digital marketing campaigns for respective accounts including budgets, scopes of work, creative briefs, staff plans, digital platforms, resourcing, and KPIs Implemented Digital Deploy Roadmap and Project Estimate Form processes to streamline project launches and budgets for incremental agency projects Researched and developed competitive analysis reporting and presentations for agency accounts on a monthly basis

Managed all marketing, communications, operations, and advertising for WestFax Brewing located in west Denver. This role was concentrated heavily on content and social media marketing with an additional emphasis on public relations. I also developed and managed new and ongoing creative events in order to bring patrons into our taproom. In a crowded beer market, differentiating the brewery proved vital to grow and maintain the business.

Programmatic media and digital advertisingDigital advertising campaign managementManage campaigns through internal teams, processes, and project managementProvide analytical and insight on advertising campaigns and strategize optimization with media and account teamsStay up-to-date on digital trends, platforms, best digital practicesTroubleshooting and creative problem solvingProvide data-driven results with KPIs, data and analytics

Digital Marketing Strategy and ImplementationProject ManagementSearch Engine Optimization & Keyword PlanningContent Strategy and Development (Pages, Blogs, Press Releases)Online Directory Listing & Reputation ManagementSocial Media Strategy and Management: Facebook, Twitter, Pinterest, LinkedIn, Instagram All Things Google: Google+, YouTube, Analytics, AdWords, Webmaster Tools, TrendsLead GenerationInternal/Referral Network MarketingSpecials and Promotions MarketingPPC and CPC Campaign ManagementDisplay, Retargeting and Digital AdvertisingGoogle Analytics

Primary day-to-day contact with clients and vendorsDraft strategic plans, media quotes, and proposalsStrategic planning integrating various types of media (i.e., Online, Print, Digital, and Non-Traditional)Set-up and optimize marketing campaignsDevelop reports, schedules, creative direction and traffic instructionsProvide ongoing account supportProvide the agency with thought leadershipAssist in financial planning and budgeting

Develop and manage digital and social media marketing campaignsCreative writing and storytelling Assist in media buys, oversee trafficking and insertion orders Write social media optimized posts that provide exceptional content for the reader that are engaging on an emotional and human level.Oversee video productionManage mobile websitesCreate content and schedules for social calendarsModerate social platforms, encourage conversation, remove spam content, respond to readers questionsStay up to date on social platform developments and updates that occur often and without notice, such as Facebook, LinkedIn, Twitter, and othersAnalyze and report social media engagement metricsExecute email marketing campaigns and track analyticsEdit and post blogs while developing and expanding community blogger outreach effortsCollaborating with graphic design teams to build social media assetsCompiling reports for showing results (ROI)

Serve as a partner with Account Managers on assigned client projects.Oversee video projectsCommunicate creative direction and changes to interactive, video anddesign teams for projects in progress.Assist with copywriting, proofreading and editing.Assist in the daily management of social media accounts for the agency andits clients.Coordinate traffic and media buysAssist with day-to-day client project flow from department to department.

Generated new business through outside B2B salesDeveloped new marketing campaigns to acquire new clients and increase businessFacilitated business meetings and networked with local companies and law firmsManaged all aspects of respective accounts

Interface and network with law firms and additional clients in the Denver metro area.Pick-up projects and strategize to create affective outcome using appropriate technology. Work closely with production manager relaying detailed instructions and overseeing projects through production process.Ensure quality and preciseness of project ordered before invoicing.Return and present completed project to client.

Liaison between producers, editors, directors, engineers and on-air talent during local newscasts.Ingested commercial spots into nationally syndicated and local programming.Logged commercial air time for account billing purposes.Performed Quality Control and troubleshooting of audio, video, and satellite transmissions.Set up and operated satellite transmission equipment capturing incoming feeds.Utilized strong attention to detail, time management, and communication skills in this fast-paced and pressure-filled work environment.

Networked with artists, local audience and venues.Promoted of recording services to clients and businesses.Provided accompaniment as session percussionist, guitarist, pianist and vocalist.Assisted in production and songwriting.Prepared recording studio for artist and band recording sessions.

Oversaw university recording studio for all specialized projects.Assisted communications students with individual assignments.Monitored and adjusted computers, microphones, and other studio equipment.