Thank you for visiting my profile. I'm Brian, and I enjoy helping companies achieve their potential.As an innovative Marketing leader, I prioritize the science in Marketing, favoring strategies that yield tangible results over purely creative endeavors. Gone are the days when marketing solely focused on branding; it now plays a pivotal role in driving revenue opportunities and shaping the future pipeline for businesses. If you're seeking a Marketer to simply put 'lipstick on a pig,' that wouldn't be me. Why waste your Marketing budget on superficial enhancements? Instead, I specialize in redefining the role of marketing as a growth driver, dispelling the common misconception of it being merely a 'nice-to-have' cost center.With a technical/engineering background complementing my Marketing expertise, I collaborate with corporate leaders to maximize the impact of every marketing dollar spent. I have a proven track record of achieving significant ROI even with modest marketing budgets. Leveraging my experience in building large global brands, I've successfully scaled up lesser-known brands to become industry leaders and category challengers.Direct reports describe me as a positive force within an organization - focused on driving the mission of the business with a very collaborative, consultancy-style approach. As my testimonials attest, I believe collaboration is the key driver to business success and work closely with executives, leaders and teams to ensure buy-in and alignment in the pursuit of business success. I'm well experienced working directly with CEOs, CPOs, CROs, CFOs, as well as CMOs, but also welcome collapsing and working horizontally with direct reports as needed. In fact, I've built a legacy working with team members whom are on their own trajectory in leadership roles. I take pride in being recognized as extremely trustworthy, reliable, and factual by C-suite leaders.I have experience in both B2B and B2C-oriented companies, most recently having generated a B2B2C professional services Marketing division to assist user success, all while leveraging the same Marketing engine that drives B2B efforts. Did I mention the approach provided cash back to fuel the Marketing budget and revenue to the business?Throughout my 20+ year career, I've led and executed: demand generation, product marketing, corporate marketing/PR/events, brand management, digital marketing, customer marketing, and internal communications (including town halls and exec consultancy).I'm excited about the opportunity to connect and explore ways we can work together.