Public relations lead for Sears and Kmart full-line stores, online and Marketplace business, Shop Your Way, and IMX (SHC retail innovation lab). Develop messaging, outreach and social engagement strategies to achieve business objectives, consistency and alignment. Lead cross-format cause marketing campaigns that have generated more than $107 million in charitable fundraising. Manage departmental budget, multiple PR agency team relationships. Serve as national spokesman; prep, counsel C-suite executive media interviews; collaborate on crisis communication strategic planning, response; lead internal messaging/communication of key marketing programs.

Manage client relationships, provide strategic counsel, and recommend programs and activities that meet with clients’ business and communications objectives. Ensure production of high-quality work that meets outlines program benchmarks and goals, and oversee the staffing and fiscal management of assigned accounts.

Strategically plan, develop, and execute all field marketing – including promotions, public relations, social media, sponsorships and advertising – for Disney Regional Entertainment/ESPN enterprises in Central U.S. region. Oversee dining/retail/sports entertainment properties with combined 1.5MM guest visits.

Directed marketing communications and promotional events at $22MM, AAA Four Diamond property in downtown Chicago. Managed budget, supervised all public relations, advertising, and direct mail campaigns.

Created and managed public relations programs for business-to-business accounts in the agency’s global technology division. Coordinated and planned strategy with marketing and merchandising departments.