A senior executive with 20+ years’ experience creating and directing global marketing initiatives. A data driven brand builder with deep digital marketing capabilities. Led development of effective marketing strategies through customer data and insights and was integral in the creation of a “Top 50 Most Valuable Brand in the World.” As Executive Director of the Health of America research initiative led a talented team of experts that developed insights from the medical claims data of 1 out of 3 commercial insured Americans. These insights were developed into powerful health stories designed to improve the Health of America. Led Revives' Integrated Planning, making programs and projects come to life for current and future Health industry clients. Worked closely with clients and Revive specialists to develop audience insights that enabled the most efficient and effective marketing programs that exceeded client expectations.Industry Expert and strategic planning consultant for year long brand building engagement for a leading Medicare Advantage payor, working with Weber Shandwick team to develop multiple client solutions. Focused on Medicare and Medicare Advantage market and the healthcare needs of seniors.A life-long learner, always immersed in the current MarTech, whether rebranding of a global company in 120 days or recognizing the strength and growth potential of promoted social media well in advance, Brian keeps his eyes on the horizon. He has the courage and intelligence to act on what he sees and the business acumen to get it done.
Listed skills include Web Analytics, Digital Marketing, Marketing Strategy, Analytics, and 44 others.