Brian Harvey Email & Phone Number

HarVeritas Consulting uses focused data driven market analysis to understand why buyers behave the way they do and uses that insight to develop marketing strategies that achieve superior results. Extensive knowledge and experience with Health Service companies, Health Payors and Health Providers. Deep understanding of C-Suite audience and Business to Business marketing. Hands-on execution of focused data driven market analysis to understand the why in buyer’s behaviors to develop effective marketing strategies and tactics to achieve bottom line results. Current focus on Medicare and Medicare Advantage industry, with deep understanding of competitive plan environment as well as the healthcare needs of seniors.

Boca Raton, Florida, Us

-Developed Integrated Engagement Planning process for agency and incorporated it into business development and organic growth plans for prospective and existing clients. -Strategy lead for Health Providers, Biotech Regenerative Medical Product Manufacturers, Health Insurance Payors, Pharmaceutical Companies, and other Medical Device Manufacturers.-Member of agency department leadership team, active leader, and team member for multiple successful new business pitches to clients.

Chicago, Il, Us

-Developed and published more than 30 reports that have generated over 8 billion branded impressions in earned media.-Developed and managed the BCBS Alliance for Health Research with 9 leading academic institutions resulting in 7 publications of papers in peer reviewed journals-Developed and published 3 generations of the BCBS Health Index a measure of population health in America-Conceived, developed and executed 18 listening sessions with BCBS plans to support Millennial Health research-Planned, developed and executed the annual Health of America Forum events on Millennial Health and Impact on health of Caregiving-Led the Health of America Advisory Workgroup comprised of senior analytic leads from the 36 BCBS plans to exchange best practices in analytics and develop the Health of America reports

Dublin 2, Ie

Marketing Executive Team Member that helped grow Accenture’s brand from unknown in 2001 to the 37th Most Valuable Brand in the World in 2016. Report directly to Accenture Global CMO. Manage a $17M Research, Analytics, Search & Social Marketing Budget and a 15-person global team comprised of Senior Managers through Marketing Analysts. Manage Analytics function for accenture.com. Utilize the full Adobe Analytics platform of services and Demandbase and Google Analytics with global team. Create monthly KPI performance reports on content for leadership and content owners. Insights drive the efficient use of marketing promotion and digital marketing strategy.Invented all Accenture current Client Insight Research Programs. Design and manage Global Brand KPI Tracking Research conducted in 13 countries with C-Suite buyers at G2000 companies. Provides benchmarks for Master and Sub-brands and competitive frames across Accenture’s businesses and identifies buyer value drivers that lead to purchase for each business. Design and manage all advertising research for Accenture global Advertising campaigns. Winner of numerous advertising effectiveness awards across advertising testing and tracking research. Design and manage premier client needs research spanning industries; Communications, High-Tech & Media, Products, Resources, Financial Services, Health & Public Services. Research Insights regularly drive “Voice of the Client” Reports the CMO delivers to Accenture’s Board and have resulted in numerous business development leads and sales increases. Social Media: Created Paid Social Team (LinkedIn, Twitter, Facebook) and led development into one of the most efficient content promotion channels. Manage SEM Program. Greatly increased the efficiency of Paid Search expanding it to be the most used content promotion channel.

Dublin 2, Ie

• Invented, developed and executed the first Client Satisfaction Research Program • Invented, developed and implemented the first client relationship database • Invented and implemented research programs that provide over 80% of the metrics for Marketing and Communications• Designed and implemented the first KPI's and usability testing for accenture.com

Dublin 2, Ie

• Created first Integrated Marketing program for the Utilities Industry• Developed market development program for the Digital Video Interactive capability launch• Created first Integrated Marketing program for Recruiting, including award winning videos and publications• Managed the local Advertising program • Managed the Technology Media Relations program

• Attended all mainline computer programming and design schools• Managed system test team for large State Government project• Assistant technical manager for the Chicago Advanced Systems Center

Mba, Marketing

Bs, Marketing

As, Business Administration