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A senior executive with 20+ years’ experience creating and directing global marketing initiatives. A data driven brand builder with deep digital marketing capabilities. Led development of effective marketing strategies through customer data and insights and was integral in the creation of a “Top 50 Most Valuable Brand in the World.” As Executive Director of the Health of America research initiative led a talented team of experts that developed insights from the medical claims data of 1 out of 3 commercial insured Americans. These insights were developed into powerful health stories designed to improve the Health of America. Led Revives' Integrated Planning, making programs and projects come to life for current and future Health industry clients. Worked closely with clients and Revive specialists to develop audience insights that enabled the most efficient and effective marketing programs that exceeded client expectations.Industry Expert and strategic planning consultant for year long brand building engagement for a leading Medicare Advantage payor, working with Weber Shandwick team to develop multiple client solutions. Focused on Medicare and Medicare Advantage market and the healthcare needs of seniors.A life-long learner, always immersed in the current MarTech, whether rebranding of a global company in 120 days or recognizing the strength and growth potential of promoted social media well in advance, Brian keeps his eyes on the horizon. He has the courage and intelligence to act on what he sees and the business acumen to get it done.
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PresidentHarveritas Consulting Llc Jun 2017 - PresentHarVeritas Consulting uses focused data driven market analysis to understand why buyers behave the way they do and uses that insight to develop marketing strategies that achieve superior results. Extensive knowledge and experience with Health Service companies, Health Payors and Health Providers. Deep understanding of C-Suite audience and Business to Business marketing. Hands-on execution of focused data driven market analysis to understand the why in buyer’s behaviors to develop effective marketing strategies and tactics to achieve bottom line results. Current focus on Medicare and Medicare Advantage industry, with deep understanding of competitive plan environment as well as the healthcare needs of seniors. -
Vice President Integrated MarketingRevive Apr 2021 - Jun 2022Boca Raton, Florida, Us-Developed Integrated Engagement Planning process for agency and incorporated it into business development and organic growth plans for prospective and existing clients. -Strategy lead for Health Providers, Biotech Regenerative Medical Product Manufacturers, Health Insurance Payors, Pharmaceutical Companies, and other Medical Device Manufacturers.-Member of agency department leadership team, active leader, and team member for multiple successful new business pitches to clients. -
Executive Director, Research & AnalyticsBlue Cross Blue Shield Association Jan 2018 - Feb 2021Chicago, Il, Us-Developed and published more than 30 reports that have generated over 8 billion branded impressions in earned media.-Developed and managed the BCBS Alliance for Health Research with 9 leading academic institutions resulting in 7 publications of papers in peer reviewed journals-Developed and published 3 generations of the BCBS Health Index a measure of population health in America-Conceived, developed and executed 18 listening sessions with BCBS plans to support Millennial Health research-Planned, developed and executed the annual Health of America Forum events on Millennial Health and Impact on health of Caregiving-Led the Health of America Advisory Workgroup comprised of senior analytic leads from the 36 BCBS plans to exchange best practices in analytics and develop the Health of America reports -
Managing Director - Analytics, Research And Search MarketingAccenture Aug 1999 - Jun 2017Dublin 2, IeMarketing Executive Team Member that helped grow Accenture’s brand from unknown in 2001 to the 37th Most Valuable Brand in the World in 2016. Report directly to Accenture Global CMO. Manage a $17M Research, Analytics, Search & Social Marketing Budget and a 15-person global team comprised of Senior Managers through Marketing Analysts. Manage Analytics function for accenture.com. Utilize the full Adobe Analytics platform of services and Demandbase and Google Analytics with global team. Create monthly KPI performance reports on content for leadership and content owners. Insights drive the efficient use of marketing promotion and digital marketing strategy.Invented all Accenture current Client Insight Research Programs. Design and manage Global Brand KPI Tracking Research conducted in 13 countries with C-Suite buyers at G2000 companies. Provides benchmarks for Master and Sub-brands and competitive frames across Accenture’s businesses and identifies buyer value drivers that lead to purchase for each business. Design and manage all advertising research for Accenture global Advertising campaigns. Winner of numerous advertising effectiveness awards across advertising testing and tracking research. Design and manage premier client needs research spanning industries; Communications, High-Tech & Media, Products, Resources, Financial Services, Health & Public Services. Research Insights regularly drive “Voice of the Client” Reports the CMO delivers to Accenture’s Board and have resulted in numerous business development leads and sales increases. Social Media: Created Paid Social Team (LinkedIn, Twitter, Facebook) and led development into one of the most efficient content promotion channels. Manage SEM Program. Greatly increased the efficiency of Paid Search expanding it to be the most used content promotion channel. -
Marketing Research Manager/Senior ManagerAccenture Aug 1992 - Aug 1999Dublin 2, Ie• Invented, developed and executed the first Client Satisfaction Research Program • Invented, developed and implemented the first client relationship database • Invented and implemented research programs that provide over 80% of the metrics for Marketing and Communications• Designed and implemented the first KPI's and usability testing for accenture.com
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Marketing SpecialistAccenture Mar 1989 - Aug 1992Dublin 2, Ie• Created first Integrated Marketing program for the Utilities Industry• Developed market development program for the Digital Video Interactive capability launch• Created first Integrated Marketing program for Recruiting, including award winning videos and publications• Managed the local Advertising program • Managed the Technology Media Relations program
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ConsultantArthur Andersen & Co. Jun 1986 - Mar 1989• Attended all mainline computer programming and design schools• Managed system test team for large State Government project• Assistant technical manager for the Chicago Advanced Systems Center
Brian Harvey Skills
Brian Harvey Education Details
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Southern Illinois University, CarbondaleMarketing -
Quincy UniversityMarketing
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John Wood Community CollegeBusiness Administration
Frequently Asked Questions about Brian Harvey
What company does Brian Harvey work for?
Brian Harvey works for Harveritas Consulting Llc
What is Brian Harvey's role at the current company?
Brian Harvey's current role is President.
What is Brian Harvey's email address?
Brian Harvey's email address is hb****@****lth.com
What is Brian Harvey's direct phone number?
Brian Harvey's direct phone number is +353164*****
What schools did Brian Harvey attend?
Brian Harvey attended Southern Illinois University, Carbondale, Quincy University, John Wood Community College.
What skills is Brian Harvey known for?
Brian Harvey has skills like Web Analytics, Digital Marketing, Marketing Strategy, Analytics, Integrated Marketing, Strategy, Market Research, Seo, Sem, Digital Strategy, Search Advertising, Competitive Analysis.
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