Oversee daily business operations to ensure efficiency and effectiveness. Responsibilities include strategic planning, implementing policies, managing budgets, and optimizing workflows. Collaborate with department heads to drive performance, enhance productivity, and support company growth. Focus on improving operational systems, processes, and best practices to achieve organizational goals.

Provided visionary leadership to the marketing team, fostering innovation, collaboration, and a customer-centric approach while overseeing the launch of multiple product releases, resulting in greater than 25% YoY revenue growth.* Led a successful rebranding initiative, resulting in a 20% increase in customer engagement and 200% increase in leads.* Developed the Astanza Experience, the Astanza Brand Promise consisting of the Business Builder, 3-Day Service Guarantee, and Clinical Training and Education for Life. * Implemented marketing automation utilizing HubSpot and Salesforce, resulting in lead nurturing, and increased client engagement.* Created National Tattoo Removal Day (August 14th each year) to create public awareness of laser tattoo removal and to increase leads for Astanza's clients. * Provided thought leadership and industry insights by developing, producing, and co-hosting Astanza Tattoo Removal News - the World's Leading Tattoo Removal Show and Podcast.* Spoke at industry conferences and regular thought leadership articles, contributing to an increase in brand authority.Awards* Great Places to Work 2021 - 2023* Best Places to Work in Texas 2022* Best Places in Texas to Work in Healthcare 2022* Aesthetic Everything - Top Aesthetic Company 2023* Aesthetic Everything - Best Laser Service and Training 2023* Aesthetic Everything - Best Laser Company to Work For 2023* Aesthetic Everything - Best Aesthetic Marketing Support 2023

Developed and implemented inbound sales and digital content marketing strategies that included; video, social media, blogging (utilizing HubSpot), SEO, SEM, lead generation, and email marketing. Developed LeadG2 into a HubSpot Platinum partner. * Led consulting engagements with clients to assess marketing and sales processes. * Developed and executed customized inbound marketing strategies, including content creation, email campaigns, and social media initiatives, resulting in increased website traffic and growth in lead generation.* Provided strategic guidance on implementing HubSpot CRM, resulting in improved lead tracking, enhanced customer segmentation, and an increase in closed deals.* Conducted in-person and online workshops to align sales and marketing teams, enhancing communication and collaboration, leading to an increase in qualified leads passed from marketing to sales.* Implemented marketing automation workflows to nurture leads and enhance customer engagement, achieving increased customer retention rates.

Produced and distributed a 45 minute, out-of-home television show to over 2,500 quick-serve restaurant locations nationwide with a viewership of over 48 million per month.* Orchestrated successful national DOOH product launches and positioning indoorDIRECT as a market leader.* Leveraged data analytics and executed highly successful digital advertising campaigns that increased and delivered higher ad engagement rates compared to industry benchmarks.* Collaborated closely with cross-functional teams to integrate dynamic content into DOOH displays, resulting in higher customer interactions and improvement in customer satisfaction.* Conducted market research to identify emerging trends and customer preferences, leading to more effective ad placements and higher customer engagement.

Managed online B2C digital content creation and lead development initiatives including; web, video, event marketing, videos, email, social media, SEM, SEO, and blogging.* Developed and executed comprehensive digital marketing strategies utilizing SEO, SEM, PPC, and content marketing that contributed to an increase in sales and a growth in website traffic. * Utilized data analytics to refine audience targeting and optimize ad spend, achieving improvements in ROI across digital advertising channels.

Poduced, distributed, created content, and generated sales for Competitor Texas magazine. Statewide readership of 225,000 in Austin, Dallas, Houston, and San Antonio. * Managed the sales and business development efforts, consistently exceeding revenue targets by cultivating and nurturing strategic partnerships with key clients in the active lifestyle industry.* Collaborated with editorial and design teams to create compelling advertising proposals and custom content solutions, ensuring alignment with clients' brand objectives.* Led local, regional and national business development activities in Texas resulting in sales of over $500,000 per year.* Created relationships and opened new accounts with national clients including: All Sport, Metro PCS, Power Bar, Sweet Leaf Tea, Nissan, Samsung and Subaru.Assisted the sales and marketing team with the development of collateral including providing suggestions for new ways to present sales materials.* Created and edited a monthly B2B e-newsletter focused on providing prospects with information on how to effectively market their products to the active lifestyle consumer and how to interact with the media.* Represented Competitor magazine on local radio shows, TV and in print media.* Developed and implemented social media campaigns incorporating Face Book Fan Pages, Constant Contact, You Tube and Twitter resulting in a 30% increase in online traffic.

Managed all aspects of advertising, marketing, social media, sponsorship generation, coaching, and public relations. Developed Fit2train into the largest triathlon team in Dallas with over 300 members and national sponsors including; Samsung, Hooters, and Powerbar.* Successfully launched a multi-sport training company and generated a loyal customer base through effective online and offline marketing strategies.* Established and managed the Fit2train triathlon team, fostering a supportive and motivated community of athletes while promoting the brand's core values.

Developed and provided oversight of the annual budgeting process, analyzing monthly financial results, and reporting variances to senior management.* Led financial planning and analysis for supply chain operations, contributing to improved cost efficiency and a reduction in operational expenses.* Collaborated with cross-functional teams to develop annual budgets and forecasts, aligning financial targets accuracy in budget projections.* Implemented data-driven dashboards and reporting tools, providing real-time visibility into key performance indicators and enabling strategic decision-making.

Provided in-depth financial analysis, oversight, and strategy recommendations to State Health Care (Title 19/Medicaid) and State and Local Government Business Unit Executives on topics including budgeting, forecasting, and ad-hoc analysis.* Led financial planning and analysis for the State and Local Government Business Unit achieving forecast accuracy and reduction in budget variances.* Delivered high-impact financial presentations to senior leadership, enabling data-driven decision-making and contributing to improved financial results.