At Gutsy Media, we move culture to drive lasting change through research-backed, entertainment-forward storytelling. My focus is on client growth and retention initiatives, expanding service capacity and outreach, and project management oversight.

- Consult on a variety of public interest efforts: tobacco control, gun violence prevention, obesity prevention and built environment, protecting public lands, and electing progressive candidates... to name a few.- Recent clients include CalWild, NAMU, Intersection Studios, Upswing Health, PEW Trust, Campaign for Tobacco-Free Kids, Hawai'i Public Health Institute, Bishops United Against Gun Violence, Smoke-Free Texas, and Conservation Lands Foundation.-Strengths include launching policy/advocacy campaigns, microsite/website development, (digital and offline) grassroots and grasstops lobbying, brand establishment and rebranding, social media marketing, publication design, grant writing, and setting up a field program.

I work to ensure TIP/IA's programs add up to more than the sum of the parts, leaving lasting impressions for decision-makers and moving the ideology of key audiences. Working closely with grantees and program staff (as well as managing staff and communications consultants), I support the deployment of programming that inspires public officials to lead on our issues, discourages them from supporting harmful policy, reinforces their actions with positive or negative attention after a decision point, and educates and persuades the public.

As Nevada State Director, I identified gaps in the state's progressive infrastructure and helped fill them with strategic grantmaking and a holistic, integrated approach to passing policy. During my tenure, I managed the campaigns that resulted in 1) enactment of the second-in-the-nation healthcare public option, 2) transparency legislation around Rx pricing, and 3) a revenue tax deal that resulted in hundreds of millions annually for K-12 education.

- Developed and implemented an integrated strategic communications plan to advance HIPHI’s brand identity, broaden awareness of its programs and priorities, and increase the visibility of its programs across key stakeholder audiences.- Created marketing/public relations strategies to cultivate and enhance meaningful relationships with targeted external audiences, including the media and key influencers.- Oversaw development, distribution, and maintenance of all print communications, including the annual report, marketing collateral materials, press releases, and e‐communications, including websites and social media.- Prioritized media opportunities and prepared or assisted with talking points, speeches, presentations, and other material as needed.

Helped create and manage the Marylanders to Prevent Gun Violence campaign, which resulted in some of the strongest gun violence prevention laws in the nation. Duties include(d):- Developing campaign branding, website, digital advocacy and online fundraising- Executing a list-building campaign that grew supporters from zero to more than 20,000 in three months- Managing all digital communications with advocates and donors

- Key strategist for various campaigns, including Nat’l March Sabbath, Mayors Outreach Project and Pathways- Nurture and strengthen relationships with more than 50 national denominations and groups- Recruit and engage new national, state and local faith leaders in gun violence prevention activities- Responsible for all technology assets, including websites and constituent relationship management system

Chief online/offline strategist responsible for engaging more than 115,000 health advocates in the fight to reduce tobacco use -- the #1 cause of preventable death around the world. Major accomplishments include the successful campaign to restrict tobacco use by major league ballplayers, ending the tobacco sponsorships of concerts by Alicia Keys and American Idol Kelly Clarkson, and helping to pass landmark federal legislation, which regulates tobacco companies for the first time in American history.

Developed field infrastructure, communications channels, and training programs leading to the largest grassroots organization in Northern Nevada history (more than 1,200 active volunteers.) Assisted more than 20 local, state, and federal campaigns and supervised a staff of more than 60 to achieve the best “off year” election turnout in more than 50 years. Successfully orchestrated the 2008 presidential caucus with more than 25,000 attendees at 87 locations.