Brian Herr Email & Phone Number

Boston, MA, US

Austin, Texas, US

Osano, a leading data privacy platform, simplifies privacy compliance by helping organizations build, manage, and scale their privacy program to increase trust, stay compliant, and do the right thing.

New York, New York, US

• Built & led 11 person multinational team comprising product management, user-centered design, documentation & developer evangelism for early stage identity-centric security startup.
• Expanded product portfolio from 1 to 3 products – customer (CIAM), DevOps, workforce – built on a common platform, expanding SOM by targeting different users, buyers & budgets.
• Delivered product plan while maintaining flexibility to respond to demands of early adopter customers which fueled 330% YoY ARR & 640% YoY customer growth.
• Led product & GTM initiative to create & launch product led growth (PLG) offerings to complement traditional sales led GTM motion.

London, Greater London, GB

• Built & led team that established metrics-driven product marketing excellence in pre-product/market fit data privacy analytics/ML startup
• Built & directed content engine for web content, datasheets, whitepapers, solution briefs, case studies & webinars that increased content output 15x YoY & delivered improvements of 8x in marketing-sourced qualified.
• Redesigned & rewrote website resulting in 3x improvement in pageviews/session, 11x increase in web session length & 5x improvement in web leads.
• Directed the development of persona-based outbound cadences that increased booked meetings by 24x & decreased lead-to-opportunity time by 83%.

Burlington, MA, US

• Built & directed a team of 6 product managers for 8 products plus a data service & open sourced SDLC integrations at late stage start-up leading to & managing through acquisition.
• Managed product line P&Ls, exceeding FY17 & FY18 new, add-on and renewal bookings & revenue plans.
• Transformed primary business model from on-premise to SaaS in <2 quarters resulting in decreased time to customer value, lower support costs and increased NPS & retention.
• Created new pricing models reducing friction, accelerating sales cycles & increasing ACV.
• Introduced 2 new modules for flagship product and a product derivative targeting a different economic buyer.

Boston, MA, US

• Built & led a team of 16 product managers, UX designers & a UI developer for 3 SaaS product lines leading to PE trade sale.
• Transformed organization - reorganized by product line, created UX team, upgraded 6 team members & hired 6 more in first year.
• Developed strategy for security product suite to accelerate growth & increase valuation multiple.
• Implemented & empowered cross-functional product teams breaking down organizational silos. Teams chartered with owning & achieving cost, delivery & market impacts of product initiatives.
• Partnered with CTO to implement Agile, re-architect platform, and open offshore development center while maintaining monthly release cadence and developing first long-term product roadmap & annual product plan.

Lowell, MA, US

• Led a team of 7 product managers & directors driving a $250M portfolio of products as P&L. Products spanned big data, IoT, enterprise software and tools.
• Reinvented 10 year old flagship product culminating in company’s largest product initiative & launch. First year sales were 125% target ASP & 200% best-case revenue models.
• Authored & executed business plan to transform BI tools to vertical big data web & mobile apps, including transitioning from homegrown technology to OEMed ETL & data visualization.
• Created big data decision support & continuous improvement product portfolio representing a massive shift from traditional automation & compliance solution resulting in 62% YoY growth in first year.

New York, New York, US

• Led growth of organization from $4M & 25 people to $13M & 80 people.
• Negotiated $150M in-kind agreement with Coca-Cola, Pepsi, Dr. Pepper-Snapple & the American Beverage Association to phase out full calories beverage sales & the underlying marketing agreements.
• Negotiated $20M in-kind agreement with National Dairy Council & leading dairies to reformulate US chocolate milk supply without negatively impacting adolescent milk consumption.
• Negotiated nutritional standards for snack foods in US schools with leading food manufacturers incorporated into US Department of Agriculture regulations 3 years later.

San Francisco, California, US

Led or active member of deal teams developing investment theses and performing due diligence on 10 investments leading to >$3B in exits. Exits included BBN, Black Duck, Brightcove, Demandware & Kayak.Board observer for 9 portfolio companies, providing strategic, organizational, operational & follow-on financing coaching to executive teams.

Chicago, Illinois, US

Developed & executed a Chasm Strategy to transform the GTM & product strategies from horizontal technology provider to vertical solutions provider instrumental to company acquisition by Interwoven in <1 year.

Waldorf, DE

Built and led team of 24 product managers directing lifecycles for 23 releases across a suite of packaged & SaaS products, representing 8 product teams with 1-12 month release cycles.Products representative on the M&A team that evaluated 20+ & executed 3 acquisitions.

Master Of Science - Ms, Chemistry

Bachelor Of Science - Bs, Chemistry