Brian Hessler Email & Phone Number

New Mexico, United States

Colorado Springs, Colorado, United States

• Led Southern Colorado wholesale partner in execution above expectation of Diageo Beer Company’s sales, marketing, and distribution goals.
• Led wholesaler in planning & execution of local go-to-market strategy to drive performance above expectation against DBC objectives, exceeding Guinness Brands cases-on-display growth target by 10% vs previous year.
• Actively worked with DBC sales leadership in development of monthly & quarterly business plans for Southern Colorado, highlighted by surpassing yearly growth volume budget by 7% on Smirnoff Core brands.
• Drove wholesaler accountability through weekly & monthly review of performance against quarterly KPIs & NEP objectives, delivering 128% execution score against yearly local product assortment distribution standards.
• Directly collaborated with DBC Regional Distribution Manager in planning & execution of wholesaler facing sales & marketing program kick-off meetings, resulting in 35% growth in execution of DBC marketing program.

Denver, Colorado, United States

• Collaborated with the regional Diageo Beer Company sales leadership team & local distribution partners in the development & execution of market wide strategic business plans to gain new distribution across Diageo Beer.
• Worked closely with key stakeholders at distribution partners in Front Range market to understand their specific needs & objectives to improve alignment across organizations, over delivering on 3-year distribution.
• Drove 130% year-on-year growth in execution of marketing programs supporting Smirnoff Innovation brands in Wal-Mart stores throughout territory by directly collaborating with local retail & distribution management.
• Designed and implemented new distributor tracking system to improve cross organization communication, channel-specific program targeting, and account level execution, delivering 22% sales volume growth of Guinness Kegs.

Denver, Colorado, United States

• Led the Denver, CO Guinness On-Premise Sales Team to drive profitable volume growth across targeted key accounts throughout the Denver Metro market.
• Grew distribution of Guinness innovation brands 200% above quarterly objective through development of account specific marketing programs within targeted non-traditional channels.
• Conceptualized and executed local on-premise staff trainings in support of national Guinness Quality initiatives, achieving 500% growth above target of Guinness Quality Certified on-premise accounts.
• Worked extensively with regional sales team members to develop their skills in areas of business planning, budgeting, and negotiation, resulting in 18% distribution growth over plan.
• Recognized by DBC President for developing Innovation Marketing best practices in the independent on-premise channel that were shared throughout the organization.

Denver, Colorado, United States

• Executed local sales plan to increase performance of Guinness Core and Innovation brands in non-traditional channels.
• Partnered with account managers to create brand programming resulting in a 6% increase of Guinness Keg sales volume vs previous year, exceeding corporate objectives.
• Exceeded DBC innovation brands sales volume budget by 2% through market segmentation and data analysis allowing for the creation of unique programming opportunities.
• Recognized by Inspira Marketing group nationally as a thought leader through Pac/NW Guinness Sales Team Captain designation.

Greater Denver Area

• Managed the Colorado Sales & Merchandising team in the execution of national Marketing Action Plans and customer sales support in Home Depot & Lowes stores.
• Oversaw the conception and execution of merchandising floor plans, exceeding sales budget and driving 30% sales revenue increase vs previous year.
• Collaborated with buyers at account level to effectively manage inventory during seasonal sales spikes resulting in 12% decrease in out-of-stocks.
• Proactively addressed customer requests and concerns through the use of the appropriate chain of resolution.

Greater Milwaukee Area

Team leader responsible for all aspects of the operations including development and implementation of front-of-house procedures, new bar program, ordering, inventory, payroll, food production and overall quality driving increased customer satisfaction. - Proposed and implemented changes in service and marketing programs, gaining alignment from the CEO to.

Bachelor Of Business Administration (B.B.A.)

Bachelor Of Arts - Ba, Business Administration And Management, General