Brian Hetzman Email & Phone Number

State College, PA, US

State College, Pennsylvania, United States

Virtual Ad Group is a full-service agency that specializes in developing and executing bold, memorable, and effective marketing solutions for businesses and organizations.Our clients include Fortune 100 companies, franchises, TV networks, financial institutions, automotive groups, and health-care providers.Virtual Ad Group will develop and implement the.

State College, Pennsylvania, United States

Detroit Metropolitan Area

Tallahassee, Florida, United States

• Developed and deployed video and motion graphics projects from concept to completion in collaboration with on-air talent for The Black News Channel.𝑲𝑬𝒀 𝑹𝑬𝑺𝑷𝑶𝑵𝑺𝑰𝑩𝑰𝑳𝑰𝑻𝑰𝑬𝑺
• Created network show opens and graphics packages, special segments, branded on-air promotions, cross-media marketing campaigns, OTT, mobile, and social media content while adhering to strict deadlines.
• Produced on-air elements based on network style guide, including main titles, billboards, bumpers, interstitials, bugs, ID tags, lower-thirds, and fly-ins.
• Collaborated with anchors and reporters to produce ‘The World Tonight’ primetime special reports.
• Produced multi-guest remote interviews with dignitaries, elected officials, international leaders, and celebrities via Zoom and other digital platforms, and edited into multi-camera ‘look-live’ packages.
• Proficiency in After Effects, Premiere Pro, Photoshop, Audition, Cinema 4D, In-Design, Illustrator and Media Encoder, WordPress, and other creative apps.

Greenville, South Carolina

• Agency specializing in video, motion design and digital marketing.𝑲𝑬𝒀 𝑹𝑬𝑺𝑷𝑶𝑵𝑺𝑰𝑩𝑰𝑳𝑰𝑻𝑰𝑬𝑺
• Art direction and weekly graphics for nationally syndicated broadcast ‘The Chavis Chronicles.’
• Digital studio engineering and network video solutions based on latest technology trends.
• OTT platform producer managing production, maintenance and marketing for digital initiatives.
• Motion designer and editor providing services to corporate, broadcast and independent clients.
• Web design and development utilizing WordPress, HTML and other web technologies.

Greenville, South Carolina, United States

• Deployed inbound and outbound campaigns utilizing digital marketing strategies to capture leads and nurture clients. Collaborated on construction of in-house sound stage and video-production studio.𝑲𝑬𝒀 𝑹𝑬𝑺𝑷𝑶𝑵𝑺𝑰𝑩𝑰𝑳𝑰𝑻𝑰𝑬𝑺
• via social media, sales funnels, marketing automation, YouTube, Facebook, and other channels.
• Contributed hands-on expertise to advertising campaigns through art direction.
• Designed, coded and maintained agency’s websites.
• Created and implemented email marketing campaigns.
• Developed shopping cart-based portal to offer à la carte advertising services.

District Of Columbia, United States

• Managed operation of email marketing and delivery to over 500,000 subscribers daily. Negotiated and implemented transition to email service provider, resulting in first-year savings of more than $100,000. Managed staff.
• Created and executed marketing automation funnels, audience segmentations and workflows to deliver personalized relevant content across email, web, social, and text.
• Deployed video email campaigns adhering to best practices to guarantee open rates and increase user engagement.

North Palm Beach, Florida, United States

• Built a state-of-the-art digital video post-production facility to support one of the largest automotive advertising agencies in the Southeast. Hired staff and oversaw the daily operations, art direction, production.
• Produced cross-media ad campaigns for the internet, social media, broadcast TV and mobile.
• Engineered and maintained editing suites, storage-area network and media asset management.
• Created motion design templates for use in client TV spots.
• Developed a database-driven portal to facilitate client communication and approval process.
• Generated and approved storyboard designs according to client specifications.

Boca Raton, Florida, United States

• Functioned as team member assigned to implement corporate-wide global b2b e-commerce initiatives.𝑲𝑬𝒀 𝑹𝑬𝑺𝑷𝑶𝑵𝑺𝑰𝑩𝑰𝑳𝑰𝑻𝑰𝑬𝑺
• Designed and managed Siemens Carrier Networks intranet for over 5,000 employees.
• Consulted with programmers, management and third-party vendors to optimize front-end user experience.

West Palm Beach, Florida, United States

Created entire on-air look for start-up news operation. Designed show opens,over-the-shoulder graphics, chyron, weather maps and promotional/advertisingmaterials. Received gold and silver ADDY and national TELLY awards for commercials and promotions.

Lansing, Michigan

Oversaw all graphic design and animation for news, promotions and commercial production.