With over 15 years of hands-on experience harnessing the potential of data to derive actionable insights and inform strategic decision-making, I excel in tackling complex, often ambiguous challenges, and delivering innovative strategies and solutions that drive sustainable growth and success. Renowned as a collaborative leader, trusted advisor, and effective change-agent, I thrive amidst dynamic environments, spearheading the execution of organizational transformation, identifying growth opportunities and partnerships, supporting corporate finance and M&A activities, and nurturing cultures of excellence.By nature, I am driven by problem-solving and a commitment to data-driven decisioning. Coupled with a relentless dedication to driving results through innovation, I have been a valuable strategic and operational asset to senior leadership teams across numerous startup ventures and high-growth companies. The following are a selection of both long-term roles, and specific engagements.• Corporate and capital structuring, business planning, market research, forecasts and budgets• Corporate finance, investor sourcing, presentations, leading M&A’s and exit activities• Strategic market and operational planning and execution• Sourcing and negotiating key client/vendor partner relationships• Product development, go-to-market, growth and pivot strategy and execution• Sales, marketing and ops strategies for revenue generation and efficiency• Pipeline forecasting and development• Consultative solution selling expertise• Integrated, multi-channel marketing• OKRs and KPIs for acquisition, conversion, engagement, and data analytics for market, sales, customer and operational insights• Enterprise-wide management focused on attaining revenue targets and P/L accountability• Case-based and data-driven business processes analysis and improvement• B2C and B2B E-Commerce development expertise• Development, QA, testing and deployment of Web and Mobile projects

• Corporate development including structure, financial forecasting and partner identification and negotiation• Strategic market analysis for CA and US• B2C and Channel Marketing and Sales strategy development• Business modelling and go-to-market planning• Product development including personas, use cases, journeys, requirements / feature sets, process and workflow mapping Business modelling and Strategic planning• Investment, marketing and sales collateral development• C-level mentorship

• Corporate structuring and organization• Market analysis and forecasting• Product / service development• Business and industry partner development• B2C2B platform design

• Corporate structuring, financial modelling and forecasting, investor finance• Business development and operations• Digital Co-op campaign development and partner sales• Business and industry partner development• Retail travel and supplier partnerships development• BA/PM on product design and development• Cross-functional team management• C-level mentorship and member of the Executive Team• M&A and divestiture• Organizational hand-over

• Corporate structuring and organization• Corporate finance and private capital investment• Market and competitor analysis• Product development and revenue modelling• Business and operational analysis, planning and forecasting

• Stakeholder elicitation and discovery• Business and organizational needs analysis• Process analysis, design and transformation• Requirements, solutioning, work plans and estimates• Stakeholder and project management• Organizational change-management and training• Development QA, UAT plan development• Project deployment oversight

• Corporate structuring and organization• Corporate finance and private capital investment• Product development and revenue modelling• Business and operational analysis, planning and forecasting

• Corporate structuring and organization• eComm and supply-chain design and management• Finance and operations• M&A and divestiture• Organizational hand-over

• Corporate finance and investment strategy• Business, product and services development• Vendor partner development and negotiation• C-level mentorship

• Strategic planning for pivot to Travel and Tourism industry application• Business casing and product requirements development• Marketing and sales collateral development• Partner identification, approaches and negotiations• C-level mentorship

End-to-end custom software solution selling from pipeline development, prospecting, client needs analysis, pricing and negotiation through to implementation kick-off and delivery oversight.Management of sales team including target setting, monitoring, selling-skills development and mentoring and assisting in closings as required.Select client engagements include:• Strategic and operational advisory to VR/AR technology start-up• IoT/encryption simulation software for established vendor to auto industry • Platform design and development for national mortgage underwriter• Corporate and business development for Peer-to-Peer Lending start-up• Client portal for established recruitment / talent sourcing company• eLearning platform for outplacement products and services provider• Strategic and business development advisory for travel marketing / retail start-up• Business and product advisory for location-based (travel-related) alternate PoS PaaS• E-Commerce platform for points / cash travel product fulfillment to Loyalty partner programs

• Strategic Channel Marketing and Sales development• Product road-mapping• Corporate Finance advisory

A member of the Board and the Executive Management Team instrumental to the growth of itravel2000 from start-up organization to a company of over 200 employees with more than $250 million in annual sales and its subsequent acquisition by a UK plc in 2006. DIRECTOR & EVP BUSINESS DEVELOPMENT (Nov 2005 - May 2008 • 2 yrs 7 mos)Board Responsibilies:• Director with public-company accountability (UK plc) ; and,• Corporate Finance and Development Committee.Highlights in EVP-Business Development Role:• Forecasting, budgets and P/L responsibilities contributing $8MM in annual operating profit;• Petro Canada Partnership and launch of Petro-points program;• Business casing, forecasts, partnering and operational planning for Let It Snow program;• International business partner / vendor development activities in the US, Mexico, UK and Caribbean.CTO & EVP - TECHNOLOGY (Nov 1998 - Oct 2005 • 7 yrs)Board Responsibilities:• Director, Chief Technology Officer; and,• Corporate Finance and Development Committee.Highlights in EVP - Technology Role:• Responsible for all aspects of technology design and implementation for Canada's largest independent online retail travel company;• Pioneered eMarketing technology and transactional websites in the vertical;• Seven years of rapid, leading-edge, technology infrastructure development that redefined industry practices and supply chain partner processes; and,• Significant contributor to the overall development and direction of travel technology in Canada.