At Vasayo, we Deliver Solutions!Our mission is to transform lives physically, financially, and socially through Superior Delivery of products, opportunity, and community.

• Drove $3 million in sales per month, on average, through monthly promotions• Grew customer base by approximately 30% each month• Developed foundation for global communications in rapidly expanding company• Garnered 290 million quality media impressions in six months (working with agency of record)• Produced targeted videos supporting corporate, training, and product marketing initiatives• Surpassed organic reach of Facebook Fan page base consistently through engaging content• Oversaw: marketing, communications, promotions, creative, public relations, and social media

Marketing CommunicationsDeveloped and implemented (1) email win-back campaign resulting in additional $500k annually, (2) text message account alerts resulting in additional $250k annually, (3) email “welcome series” to improve distributor performance and retentionMarketingDeveloped and implemented global marketing communications strategy for 24 markets; managed a talented team of 30 marketers with nine direct reports; directed MonaVie University, the company’s online distributor training platformSocial MediaBuilt a community with our audiences on Facebook, Twitter, Google+, LinkedIn, and Pinterest by creating and delivering a steady stream of interesting and engaging content; ran quarterly social media promotions to drive engagement and sales, create awareness, and build fan basePublic Relations • Sought out and managed MonaVie awards and recognition, including: -No. 18 on Inc. 500 2009 list; No. 1 in Food & Beverage category -Direct Selling News $100 Million Club 2009 and 2010-Ernst & Young LLP Entrepreneur of the Year Dallin A. Larsen-CEO of the Year by Utah Business magazine-Named Fastest Growing Company in Utah by MountainWest Capital Network-Ranked No. 1 in Fast 50 edition of Utah Business magazine• Developed and managed the MonaVie Distributor-Athlete incentive program• Directed MonaVie’s sponsorships, including Red Sox, Houston Rockets, Indy, and CannondaleWriting/Editing• Wrote/edited all corporate and marketing communications, including B2C email, executive speeches, magazine articles, video scripts, sales tools, website content, print and radio ads, and press releases • Developed and implemented internal, employee-based communications platform and protocol

Oversee global marketing and corporate communication strategy, including email and text message marketing, social media, and public relations.Developed and implemented: -email win-back campaign resulting in additional $500k annually. -text message account alerts resulting in additional $250k annually.-integrated marketing communication and social media protocol for 24 markets.-issues management and crisis communication plans. -internal, employee-based communication platform and protocol.Create product marketing and PR campaigns for customer acquisition and retention, including social media promotions, email win-back campaigns, and spokesperson placement in local and national media. Create marketing communication collateral, including print ads, executive speeches, B2C email, press releases, brochures, magazines, and web content.

• Marketed Nu Skin’s flagship product—the Nu Skin ProDerm Skin Analyzer• Managed and developed content for Nu Skin University (online training and education)• Wrote product marketing content for nuskin.com• Conducted live product trainings for international staff and partners• Received Peak, Pinnacle, and Platinum Elite performance-based awards

• Wrote and edited copy for company magazine, training manuals, website, product fact sheets, radio ads, company history book, and more

• Wrote copy for company newsletter, training manuals, brochures, website, product fact sheets, and more• Coordinated translation of marketing collateral from English to Japanese and Chinese